Marketing Insider Group

MARCH 30, 2021

Each of these companies is a trailblazer and a storyteller. Use Storytelling. Storytelling is a powerful way to sell without being “salesy.” Storytelling allows you to bring the consumer into the narrative and make them the center of the story. In a nutshell, content marketing is more educational than promotional.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Convince & Convert

FEBRUARY 16, 2016

If you read my stuff and know me, you know I am a storytelling nerd from both the business and improv stages—and proudly! I love that storytelling is experiencing a “corporate Renaissance” across business, social media, social entrepreneurism, and executive communications. Storytelling is so much bigger than marketing.

Storytelling 166

Storytelling Business Fulfillment Case Studies 166

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Case studies give SaaS brands a unique opportunity to share data-driven results and engaging stories at the same time. Quick Takeaways.

Paid Search Agency 315

Paid Search Agency Content Marketing Companies Case Study 315

Animalz blog

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

Storytelling 55

Storytelling Content Marketing Planning SME 55

Hubspot

SEPTEMBER 18, 2018

Storytelling is described as an art … the “art” of storytelling. Storytelling isn’t something you can grasp in one sitting, after one course. It is, and rightfully so because storytelling has become a crucial component of the most successful marketing campaigns. Not a process, method, or technique.

Storytelling 101

Storytelling Advertising Mediums Communities Paper 101

nDash

JUNE 22, 2022

A storyteller at heart, Tricia is a marketing veteran and former journalist who has written more than 2,000 testimonials. And I am an experienced math teacher-researcher turning writer, author, copywriter and storyteller. I look forward to writing your blogs, articles, white papers, case studies and emails. Chinwe Njoku.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

Trade Press Services

DECEMBER 26, 2023

As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. By definition, a case study details the trajectory of a project with a customer, highlighting the challenge the customer faced and how your organization solved the problem.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Marketing Insider Group

MARCH 16, 2021

It’s relevant, accurate, and compelling, and it educates readers. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. An eye-tracking study revealed most users dismiss ads online. Advertising is much different and comes in many forms. In 2020, 26.4%

Advertising Agencies 321

Advertising Agencies Advertisements Advertising Paid Search Agency 321

Webbiquity

SEPTEMBER 8, 2020

Storytelling is a powerful tool. The aim of storytelling is to establish a connection between a brand and it’s target customers. That’s one of the most important aspects of successful storytelling: keep it consistent. Storytelling is one key element in a broader tactic, content marketing.

Ad Building 245

Ad Building Brand Identity Branding Tips 245

Content Standard

MARCH 12, 2024

In fact, we’re expected to experiment with formats, platforms, and storytelling techniques, to more quickly adapt to audience preferences. They actively advocate for environmental protection and educate consumers about sustainable practices while remaining transparent about their own business practices and environmental impact.

Media 94

Media Brand Identity Branding Storytelling 94

Marketing Insider Group

SEPTEMBER 28, 2020

Cloud business applications provider Intermedia uses their blog to share news, security advice, and case studies of businesses successfully deploying cloud technology to improve performance. Content such as “New Study Finds More Than Half of U.S. Storytelling is one of the cornerstones of successful content marketing.

Thought Leadership 305

Thought Leadership Enterprise Management Work Management Marketing Management 305

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. These videos focus on educating, informing, and guiding the audience throughout their decision-making process.

B2B Marketing 110

B2B Marketing Video Marketing B2B Thought Leadership B2B 110

Marketing Insider Group

SEPTEMBER 29, 2020

Santander has hit just the right balance between financial education and staying human with its Prosper and Thrive blog. The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Duplo Play Ideas.

Paid Search Agency 360

Paid Search Agency Work Management Marketing Management Examples 360

Marketing Insider Group

AUGUST 4, 2015

Great storytelling starts with a narrative bigger than yourself. We’ve also gotten some uptake from educators, which is great since they are on the front lines in convincing students—and maybe more importantly, parents—that welding can open up big opportunities for them. Johnson: You have Jessi Combs on the cover of your first issue.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Content Standard

DECEMBER 14, 2023

Especially when it comes to managing thought leadership and more top of the funnel content, Dusty shares the methods he learned work when educating organizational leaders on the significance, role, and complexities of content in driving the health and success of the business. [08:57]

Top of Funnel 87

Top of Funnel Enterprise Management Account Based Marketing Marketing & Strategy 87

Marketing Insider Group

JULY 1, 2020

It is clear that storytelling and education also play a crucial role here. B2B brands can combine these two in a great way – in the form of case studies! Case studies are particularly influential on B2B buyers who’re looking for concrete proof that their investment will pay off.

Lead Ranking 313

Lead Ranking Lead Scoring Planning Leads 313

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 102

Storytelling Business Work Management Paid Search Agency 102

Webbiquity

FEBRUARY 25, 2020

Marketers are embracing the medium to produce several different types of videos including branding, customer education (explainer videos, tutorials), thought leadership, and client testimonials. A key reason businesses are embracing video is its flexibility. Use explainer videos and customer testimonials at mid-funnel.

Top of Funnel 237

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 237

Zoominfo

JANUARY 21, 2019

In fact, studies show consumers are 64% likelier to purchase a product after watching an online video ( source ). 9 Great Examples of B2B Brand Storytelling. In the marketing world, brand storytelling refers to campaigns that use creative narratives to showcase a brand or product. Recent studies show this trend is here to stay.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Convince & Convert

MAY 29, 2014

The TSA is nearing its one year anniversary of using Instagram to educate travelers on what not to pack by featuring photos of real items confiscated from airports across the country. There are also a number of seemingly everyday items confiscated that conceal knives such as keys, iPhone cases, credit cards and combs. Think again.

Case Studies 157

Case Studies Case Study Storytelling Social Media 157

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Continue to Educate Your Audience. Use Storytelling in Your Marketing. This will help build confidence in your brand.

Top of Funnel 324

Top of Funnel Work Management Marketing Management Content Marketing 324

B2B Digital Marketer

JUNE 6, 2024

Educate the C-Suite: Ensure executives understand the value of marketing beyond short-term metrics. Use Visual Storytelling: Demonstrate the buyer journey and marketing impact through illustrative examples. Cons: Requires significant effort to educate and align with the C-Suite.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? The easiest way to make people feel good is to create high-quality content that educates and entertains them. Let’s dive in.

Content 217

Content B2B Thought Leadership Storytelling Newsletter 217

Contently

SEPTEMBER 12, 2019

Naturally, consumers want to see content that helps them make an educated and informed decision as to whether your product or service is the right choice. MOFU content plays a crucial role here because its purpose is to educate customers, who are aware of a brand but not yet ready to purchase. Video case study.

Top of Funnel 167

Top of Funnel Video Marketing Generation Leads 167

Zoominfo

OCTOBER 21, 2018

Similar to vlogs, webinars provide your prospects with a relevant, educational experience. One effective way to educate prospects about your brand values is by producing a video that tells the story of your brand. Testimonial and case study videos highlight the successes of your best customers.

Webinar Metrics 157

Webinar Metrics Video Marketing Marketing Strategy Marketing & Strategy 157

Liveintent

SEPTEMBER 23, 2020

The most dramatic engagement rate increases were in the areas of hobbies & interests (100% increase), news (75% increase), and education (67%). Educate with content. Now is the time to create or update educational content to answer readers’ questions right on your own publishing platform. Entertain to engage.

Tips 118

Tips Ideal Customer Profiles Custom Publishing Newsletter 118

Sprout Social

NOVEMBER 1, 2023

For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling. Illustrate how your team members navigate working at your company.

Campaigns 85

Campaigns Work Management Content Transparency 85

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. We’ll show you tips, best practices and real-world case studies from clients who’ve used these strategies with great success.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. In fact, consuming content from another perspective can help educate, inspire, or sell just as well as content that’s created in your own backyard (metaphorically). In addition, studies show that social media is consumed differently in the countries within Europe.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Tiecas

AUGUST 1, 2023

By providing content that educates and informs on these topics, you can position yourself as a trusted source of industry knowledge. Here are some tips to help you create content that resonates with engineers and industrial buyers: Use storytelling : Engineers and industrial buyers are humans too! How-to videos are great for this.

Marketing AI 52

Marketing AI Work Management Marketing Management Content 52

Heinz Marketing

MAY 22, 2023

B2C videos typically focus on emotional storytelling, entertainment, and capturing consumers’ attention within a shorter time frame while making a lasting impression. These videos focus on educating, informing, and guiding the audience throughout their decision-making process.

B2B Marketing 52

B2B Marketing Video Marketing B2B Thought Leadership B2B 52

Convince & Convert

JUNE 19, 2014

As noted in my book, The Power of Visual Storytelling , humans process visuals 60,000 times faster than text alone. Educate & Entertain With Unexpected Content It’s worth noting that some of the trends are unexpected and others humorous, offering an element of entertainment to the initiative.

Trends 151

Trends Google Storytelling Curation 151

Bluetext

MARCH 19, 2024

Experiment with creative storytelling formats, catchy music, and engaging visual effects to resonate with the platform’s youthful audience. Instagram Reels for Creative Expression Embrace Instagram Reels as a versatile tool for creative expression and storytelling.

Social Media 44

Social Media Linkedin Thought Leadership Media 44

Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

Storytelling 50

Storytelling Enterprise Management Brand Identity Branding 50

Exo B2B

JUNE 26, 2023

According to the Content Marketing Institute’s 13th annual study (2023), 71% of B2B content marketers say B2B content marketing is more important than it was last year. Let me start by quoting a Gartner study on the power of content in the customer journey. Companies can use blogs to educate their target audience.

Marketing AI 52

Marketing AI B2B Marketing Optimization Content Marketing 52