Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 52

Effectiveness Work Management RFP Case Studies 52

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

The Marketing Blender

MARCH 2, 2022

Brand messaging and differentiation. It also means taking a deep dive into messaging and market positioning to amplify differentiation. This can include sales material, product or service brochures, powerpoint presentations, blogs, articles, white papers, case studies, and more. Marketing plan or roadmap.

CMO 98

CMO Marketing Budget Creation Marketing Budget Work Management 98

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision.

Top of Funnel 249

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 249

Launch Marketing

JULY 6, 2022

It might be the case that one persona is the Chief Operating Officer (COO) and one is the VP of Information Technology (IT). Consideration: This stage is about nurturing prospects and further educating them on your key differentiators. Demo presentations, case studies and service trials can be of great use here.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Lead Forensics

APRIL 2, 2024

Use case studies to show how similar companies saved money by implementing your solution. Provide them with resources they can share with the decision-maker to build a strong case for your product. Offer support materials like case studies or white papers that address potential internal concerns.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

The ROI Guy

MARCH 24, 2013

Traditional white papers are likely the staple of your content marketing portfolio, and for good reason. According to a recent IDG survey, 84% of buyers leveraged white papers as a key resource to help them make a purchase decision. Your current white papers just don’t have the same impact as they once had … but why?

Paper 40

Paper Ideal Customer Profiles Marketing Automation Services Eloqua 40

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. The Case for Inbound Content Marketing. And it is here where we find one of the primary use cases of inbound content marketing. See also: Crux Solutions Case Story.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Industrial Marketing Today

OCTOBER 9, 2012

A Value Proposition plays an important role in differentiation, which in turn affects lead generation. Gated content or higher value content such as white papers are used for lead generation where the company provides a tangible benefit in exchange for the visitor’s contact information.

Top of Funnel 60

Top of Funnel Differentiation Lead Scoring Lead Ranking 60

Only B2B

FEBRUARY 21, 2024

Think of things like downloading white papers, requesting demos, or attending webinars related to your offerings. Techniques like federated learning, differential privacy, and anonymization allow you to personalize effectively without compromising sensitive information. There are two main types to understand: 1. Check and check.

Intent Data 71

Intent Data Intent B2B Sales B2B Marketing 71

Biznology

FEBRUARY 25, 2020

It’s hard to differentiate your product in the marketplace against well established contenders. White Papers and Case Studies. In many cases, folks are just measuring the basics. It’s probably something like downloading a white paper or filling out a contact form. They’re not wedded to familiar patterns.

B2B Marketing 118

B2B Marketing Work Management Marketing Management B2B 118

KoMarketing Associates

FEBRUARY 20, 2018

However, to deliver tailored online marketing programs, we must act as the buyer and have an understanding of the client’s capabilities and points of differentiation. White papers – absorb knowledge about industry best practices and specific use cases. Sure, product demos are classically designed for the seller’s prospects.

Online Marketing 175

Online Marketing B2B Marketing Buyer Personas Ad Building 175

Rev

FEBRUARY 8, 2023

But, this is not the case with SQLs. How a lead becomes an MQL MQLs have specific attributes that differentiate them from other leads, and much of it can be tracked and measured. While MQLs have the potential to convert into customers, they still need to enter the sales funnel.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Webbiquity

AUGUST 22, 2017

In order to grab attention, it’s essential to position your brand uniquely, and differentiate yourself from the competition. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Position yourself differently from others.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Content Marketing Institute

OCTOBER 31, 2018

Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. In many cases, businesses struggle with generating new demand. Blogs most effective early buyer stage; white papers in middle stage; case studies in late stage. Click To Tweet.

Top of Funnel 96

Top of Funnel Demand Generation Demand Generation Agencies 96

KoMarketing Associates

NOVEMBER 12, 2015

If structured correctly , e-commerce sites in particular may be able to showcase their reviews in search engine results, ultimately having an opportunity to differentiate their listing from the rest. For download requests (white paper submissions, etc.): Add links to related product marketing collateral, case studies, etc.

SEO 120

SEO Content Marketing Marketing Management Paid Search Agency 120

Thinkers360

FEBRUARY 28, 2024

In my own case that meant developing deep relationships with the brand and working with senior executives to uncover new value. In some cases that has meant co-authoring a book with the CEO of the company that identifies how it is creating pioneering value.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ViewPoint

JUNE 6, 2013

He noted that booths look the same with little differentiation and are staffed with untrained talent. CMO Council study: Content has significant impact on buying process. The most sought after content are research reports, white papers, case studies and product reviews. Via iMedia Connection. Via BtoBMagazine.

B2B Marketing 120

B2B Marketing PointClear B2B Trade Show 120

NuSpark Consulting

FEBRUARY 24, 2017

According to a 2016 study by Accenture , Content: The H20 of Marketing , 83 percent of marketers expect to increase the amount of content they produce over the next two years. Today, you have to find ways to differentiate your content from your competitors’, and account-based marketing offers the solution. Rung 2: Better Accounts.

Account Based Marketing 138

Account Based Marketing Webinar Metrics Marketing Strategy Marketing & Strategy 138

The ROI Guy

SEPTEMBER 13, 2011

Interactive White Papers can be used at various stages to help facilitate the buyer’s decisions, depending on the content of the white paper itself. Interactive White Papers that contain personalized research, simple diagnostic assessments, relevant case studies and personalized solution recommendations serve best during this stage.

Paper 40

Paper Interactive Marketing Process Comparison 40

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here’s a case from an A/B test conducted by MarketingExperiments. This is why you want customer advocates.

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

Content Standard

MARCH 28, 2019

According to research from the Content Marketing Institute , 53 percent of B2B marketers say that white papers are the most effective mid-stage asset, along with ebooks (39 percent) and case studies (42 percent). Exploring and bringing your brand’s strongest competitive differentiators to market.

Top of Funnel 78

Top of Funnel Work Management Marketing Funnels Marketing Management 78

BOP Design

JUNE 22, 2023

What differentiates B2B website design from B2C website design are the special considerations and preferences of business decision-makers. A major differentiator for the B2B buying process is that it’s focused on building a relationship, rather than a quick transaction. The use of animation to illustrate product benefits is exciting.

Marketing Websites 62

Marketing Websites Design B2B Work Management 62

Biznology

JANUARY 20, 2016

If you look at what you have on paper – brochures, PDFs, and other paper material – you will see that this information is already there. This is probably because of online video content’s ease of consumption and its tremendous power to people get educated and make decisions.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

The ROI Guy

JANUARY 25, 2011

When surveyed as to the most influential content in decision making, white papers remain the stand-out content of choice. Although white papers remain influential, technology media firms such as Ziff Davis Enterprise (ZDE) and others report that white paper downloads are DOWN year over year.

Paper 40

Paper Personalization Buying Cycle Ideal Customer Profiles 40

Sharpspring

JANUARY 20, 2021

When it comes to comparisons between inbound marketing and outbound marketing, there is one main factor that differentiates the two marketing styles; one is invasive and the other isn’t. Some examples of inbound marketing include blog articles, white papers, case studies and guides.

Inbound Marketing 84

Inbound Marketing Marketing & Strategy Marketing Strategy Paid Search Agency 84

Hinge Marketing

OCTOBER 22, 2020

that content development is the top priority of most marketers—edging out brand differentiation. Sponsor a Planned, Upcoming Study: This approach allows you to brand your company or firm better. In some cases, study sponsors can even wield a little influence in what a question or two covers and how they are phrased.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

Seismic

MAY 16, 2019

We have moved way past the days where sales enablement needs to be defended and made the case for. White Papers White papers play an essential role in building brand image, spreading expertise, and prospecting as well as generating leads. The question now is, what do we need to do? Recommended Content.

Top of Funnel 40

Top of Funnel Examples Marketing Proposals Work Management 40

PureB2B

MAY 30, 2022

What Differentiates Them? Case studies explore real-world usage of your products and services and how they have helped other companies achieve success. White papers break down the features of your products or services in practical terms.

Advertisements 62

Advertisements Advertising B2B Marketing Work Management 62

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Here’s a case from an A/B test conducted by MarketingExperiments. This is why you want customer advocates.

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Webbiquity

JUNE 24, 2013

The same study also showed that: • 90% of companies are already doing some form of content marketing. • Chapman have written the definitive guide to creating nearly any type of content, as well as adding life to traditional formats like customer case studies and FAQ pages. Branding, after all, is about differentiation.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

BOP Design

JANUARY 29, 2018

While we do agree with this general statement, there are a lot more intricacies that differentiate B2B from B2C and impact strategic planning for marketing professionals. One of the first major points of differentiation for B2C and B2B companies is the end user. This is often not the case for B2B. The Sales Cycle Is Longer.

Work Management 49

Work Management Marketing Management Marketing Agencies 2 B2B Marketing 49

EMagine B2B Blog

AUGUST 12, 2014

As a B2B company, your content marketing can play a significant role in differentiating your brand, grabbing the attention of prospects, and assisting in lead generation efforts. For lead generation, white papers can be key to help you identify potential prospects and gain their contact information.

B2B Marketing 40

B2B Marketing Content Marketing Top of Funnel B2B 40

Hubspot

NOVEMBER 15, 2019

You will stay in front of prospects and differentiate yourself if you do some research and get personal. Offer a link to a video, white paper, or some other quality content relating to your meeting. In the meantime, we just released a new case study with a company I think yours has quite a lot in common with.

Template 73

Template Case Study Case Studies Marketing Prospects 73

nDash

SEPTEMBER 29, 2020

As is the case with the content writing vs. copywriting options, there are pros and cons to hiring a generalist. In many cases, that means any number of written content formats that tend to be longer form. White papers. Case studies. “Content writer” and “copywriter” might be two of the most prominent.

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

Hubspot

OCTOBER 18, 2018

There have been plenty of studies to support the notion that diversity breeds creativity and innovation. Melissa Obleada, HubSpot's D&I Program Manager, told me, "There's research that shows you'll prepare better arguments for your case if you are working with a group with diverse points of view. Inclusive companies are 1.7

Work Management 69

Work Management Marketing Management Case Studies Paid Search Agency 69

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . What differentiates demand generation from inbound marketing is the fact that inbound marketing is just one way of generating demand. Look at this case study for example. You can learn more about the use case of these tools here. And guess what?

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98