Marketing Insider Group

MARCH 29, 2021

Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven. In a 2013 Google study , 50 percent of the companies surveyed indicated that they had emotional ties to their vendors.

Planning 360

Planning Paid Search Agency Content Marketing Advertising Agencies 360

Delivra

APRIL 3, 2019

Email marketing campaigns have long since relied on surveys for quick and direct information gathering. But in 2019, the use of these surveys can seem obsolete. Across industries, the average survey response rate is 33%. But just because surveys don’t yield the highest interaction rates doesn’t mean they’re not important.

Customer Surveys 71

Customer Surveys Email Marketing Brand Identity Branding 71

Inbox Insight

MAY 24, 2024

Request relevant case studies Case studies allow you to see specific examples of how the company has helped other clients generate and convert leads. Make sure to request case studies for companies in your industry or niche, at a similar stage of growth, and with comparable goals.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Marketing Insider Group

JULY 28, 2020

But in many cases, it just adds to the noise because there is very little relevance to the accounts that sales and marketing want to win. The issue is that there’s no differentiation because the competitors are responding to similar needs with similar content and messaging and no one is creating a buying vision.

Top of Funnel 245

Top of Funnel Linkedin Ideal Customer Profiles Paid Search Agency 245

Heinz Marketing

MAY 17, 2023

It’s a constant battle to differentiate yourself, capture interest, and maintain it. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. So, how do you win in this crowded arena? The answer lies in personalization.

Analytics 52

Analytics Personalization Automation Case Studies 52

KoMarketing Associates

OCTOBER 16, 2017

They surveyed 250 B2B buyers to assess what they look for from marketers. percent) and sharpen competitive differentiation (68.2 The “2017 Content Preferences Survey Report” from DemandGen discovered that 46 percent of B2B buyers are moving toward shorter formats of content. report with PJA Advertising and Marketing.

B2B 120

B2B Generation Advertising Agencies Vendors 120

Marketing Insider Group

NOVEMBER 18, 2020

According to a study by SiriusDecisions, 42% of marketers claim that they have been using ABM for at least 6 months. According to multiple studies, visual recall is stronger than audio or text. ABM doesn’t care about the thousands of followers you gained on Twitter. Create Visual Content. Identify a Senior Marketing Advocate.

Resource Management 351

Resource Management Demand Generation Agencies CMS Development Work Management 351

Rev

NOVEMBER 1, 2023

This could include case studies, whitepapers or blog posts showcasing how your product or service can enhance product development capabilities, improve user experience or strengthen data security. This analysis can help your company identify gaps and differentiate your offerings.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing Thought Leadership Demand Generation Agencies 78

Scoop.it

MARCH 2, 2023

Differentiate from competitors In a competitive market, you’re up against hundreds of companies offering similar products and pricing, so how do you differentiate yourself from them? Case study Your audiences have specific pain points they’re looking to solve. This helps in increased sales in the long run.

Content Marketing 92

Content Marketing Lead Scoring Lead Ranking Branding 92

ClearVoice

AUGUST 16, 2023

A survey by Salesforce revealed that 84% of customers say being treated like a person and not a number is crucial to winning their business. By meeting these expectations, businesses can differentiate themselves from competitors and build lasting customer relationships. You may recall a time when Bitmoji’s were all the hype.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

ClickZ

OCTOBER 23, 2020

30-second summary: As per the CMO Survey Report 2020 by Deloitte, the implementation of AI and machine learning is likely to grow in three years to 3.5. The most recent AI survey by Bain and Company analyzed that organizations that make use of AI were 4.2 out of 7 in the last survey to 2.1 trillion to the global economy by 2030.

Marketing AI 145

Marketing AI Consulting Lead Ranking Automation 145

FMG Suite

APRIL 25, 2024

How do you differentiate yourself in a sea of sameness? You’ll Be Capturing Money In Motion Studies suggest that many children fire their parents’ financial advisors. If that’s the case, how will you improve your chances of capturing the well-publicized “great wealth transfer”? The results have been impressive.

Marketing AI 52

Marketing AI Planning Paid Search Agency Ad Frequency 52

Top Rank Marketing

NOVEMBER 27, 2023

The use of AI is one of the key differentiators among the most successful B2B influencer marketing programs, as our senior content marketing manager Joshua Nite recently explored in “ The 7 Features of Highly Effective B2B Influencer Marketing Programs.” Jackson “AI dramatically increases efficiency in content creation.

Marketing AI 93

Marketing AI B2B Marketing Enterprise Management Marketing Management 93

Martech

SEPTEMBER 14, 2023

It’s the same now as it was in 2016 when initial studies began. Nevertheless, according to a Adobe Marketo Engage study, deals are 67% more likely to close when sales and marketing are in alignment. Margins bottom out in the absence of critical marketing levers like brand differentiation, ecosystem engagement and positioning.

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing Budget Enterprise Management Work Management 109

Heinz Marketing

MAY 17, 2023

It’s a constant battle to differentiate yourself, capture interest, and maintain it. Yet only 26% of B2B marketers report using AI for personalization in the most recent Forrester Global State of AI in B2B Marketing Survey. So, how do you win in this crowded arena? The answer lies in personalization.

Analytics 52

Analytics Automation Personalization Optimization 52

Tiecas

MARCH 21, 2024

How to Succeed: A Mindset Shift Here are three key focus areas for B2B industrial marketers that recognize this transformed buyer behavior: Become an Information Hub: Produce content that answers potential buyers’ question s, from technical specs to implementation case studies and post-sale support examples. They crave solutions!

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Velocity Partners

MAY 8, 2024

Udi, we’ve been making the case that the inbound-driven era of Go-to-Market is morphing. Why do we only talk about our product, case studies, benefits and differentiators if only 5% of our market is looking to buy right now? Or survey results that they can benchmark against. They wanna buy this now.

Marketing Analytics Tools 84

Marketing Analytics Tools B2B Marketing B2B Thought Leadership Planning 84

Marketing Insider Group

AUGUST 30, 2021

It’s a differentiator…” -Doug Brown, former CMO, IBM Systems. Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. Empathetic understanding is not the product of survey data. The need for empathy towards the buyer is huge.

Paid Search Agency 277

Paid Search Agency B2B Sales Marketing & Strategy CMO 277

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Example: According to a case study by Panasonic, they used Google Analytics to analyze its sales data and identify areas for improvement. What Is Data Analytics? in just a few minutes.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

That’s why we’ve curated a list of the top 9 data analytics tools, detailing their key features and real-world case studies. Example: According to a case study by Panasonic, they used Google Analytics to analyze its sales data and identify areas for improvement. What Is Data Analytics? in just a few minutes.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

DealSignal

MARCH 2, 2024

The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data? Harnessing a variety of distinct intent data use cases allows you to plan effectively and make informed decisions.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Hinge Marketing

DECEMBER 4, 2019

As leading experts gain more influence , there is a strong case for firms to consolidate their talent, infrastructure and relationships. In reality, however, many mergers and acquisitions produce poorly differentiated brands that lack the focus, personality or market appeal of their progenitors. Internal team perspectives matter too.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

MarketJoy

JULY 31, 2020

While every case will be different, the simple fact of the matter is that if you are taking no response as an answer and never trying again, you are not going to be making as many sales – or as much money – as you could be. Inevitably, sometimes, sales lead to waste your time, but that is not always the case. In the study, 41.2%

Sales Qualified Leads 59

Sales Qualified Leads Case Studies Cold Calling High Quality Lead 59

Marketing Insider Group

JANUARY 16, 2020

In such a clear-cut case where quantity matters, it’s a no-brainer that you should plan at least that many posts without sacrificing quality. Such differentiation is essential for you to grow the authority of your brand by increasing the breadth and depth of your content. Or maybe, your audience is too large to survey.

Planning 301

Planning Conversion Top of Funnel Custom Publishing 301

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Televerde

FEBRUARY 1, 2021

Differentiate yourself more in the marketplace and industry by offering more personalized offerings. By asking for opinions and featuring customers in case studies, the company has created brand advocates that fuel their word-of-mouth marketing strategy. . Tips for Creating a Customer-Focused Marketing Campaign.

Examples 97

Examples Word of Mouth Branding Brand Identity 97

DiscoverOrg

MARCH 3, 2017

While we would have liked to ask about many other attributes, we limited response options to prevent survey fatigue. In addition to the finding that prospecting weakness suppressed growth, our growth survey found that high growth organizations were twice as likely to believe cold calling was alive and see great results from it.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120

chiefmartech

AUGUST 29, 2022

You could easily build custom business logic and bespoke customer experiences on top of commercially-available platforms, enabling digital differentiation — but without requiring you to reinvent the wheel, the cart, or the harness for the horses. Suite vs. Best-of-Breed Platform Ecosystems. Build vs. Buy Customizing on Commercial Platforms.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Biznology

SEPTEMBER 3, 2019

A common excuse to pursue an employee advocacy strategy is that people don’t think their employees want to be part of an employee advocacy program, but that’s just not the case. Marketing Advisory Network: 2017 Employee Advocacy Impact Study. According to a survey by the Marketing Advisory Network, 44.5%

Advertising Agencies 137

Advertising Agencies Social Media Trust Marketing Network Marketing 137

Marketing Insider Group

AUGUST 19, 2020

Customized experience – once a differentiator and now a commodity – is at the forefront of every marketing strategy these days, and both consumers and companies alike are obsessed with personalization. In the case of a first- or second-time visitor, it is likely to gather more information about your product through your website’s content.

Account Based Marketing 254

Account Based Marketing Personalization Paid Search Agency Work Management 254

PureB2B

MAY 28, 2017

But, when you’re creating more comprehensive and valuable material (like guides, whitepapers, case studies, and reports), it might benefit your lead generation strategy more if you put it behind a signup form. Second, a well-written whitepaper also differentiates you from competitors in the eyes of your reader.

Top of Funnel 90

Top of Funnel Case Study Case Studies Funnel Advertising 90

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” All firm sizes were represented with mid-size firms having the largest survey participation.

Digital Asset Management 80

Digital Asset Management Work Management Marketing Management Budget Programs 80

Circle Studio

JULY 5, 2020

Most marketers realize the importance of great design, which acts as a differentiator and plays an instrumental role in driving business. Here are several compelling reasons for making a case to the C-Suite on the importance of investing in design. A good first impression. The proof is in the pudding. Design is an investment .

Design 78

Design Lead Scoring Lead Ranking Business 78

Hinge Marketing

SEPTEMBER 13, 2023

Data from the latest edition of Hinge’s High Growth Study showed 41% of High Growth Firms use educational webinars as a part of their marketing strategy. Beyond the registration data you acquire, features like poll questions and post-webinar surveys position you to gain a deeper understanding of your audience. And for good reason!

Webinar Metrics 100

Webinar Metrics Education Lead Ranking Sales Qualified Leads 100

B2B Marketing Directions

MAY 26, 2019

Earlier this month, Demand Gen Report published the findings of the 2017 B2B Buyer's Survey. The 2017 research was based on a survey of 283 C-level executives, VPs, and Directors across several B2B industries. The 2017 survey findings reveal that B2B buyers' journeys are becoming longer and more complex.

Buying Cycle 63

Buying Cycle Buy B2B Vendors 63

Hubspot

JULY 22, 2018

Differentiate based on value. How can I differentiate myself from the competition?”. Below are the 10 essential selling skills you need to succeed in sales today -- all extracted from the study's findings. In fact, RAIN’s study found “sales winners” educated buyers with new ideas and perspectives 2.9 Listen to prospects.

Work Management 101

Work Management Marketing Management Lead Ranking Case Studies 101

Content Marketing Institute

OCTOBER 31, 2018

Great marketers can differentiate in a crowded marketplace to create a competitive advantage and niche for their brand. In many cases, businesses struggle with generating new demand. To explore this concept, CMI’s research team conducted a survey to learn how marketers use content marketing for demand gen. Click To Tweet.

Top of Funnel 92

Top of Funnel Demand Generation Demand Generation Agencies 92