Salesforce Marketing Cloud

JULY 28, 2022

In either case, manufacturers may be overlooking the potential revenue from the streamlined sales of these replacement parts. In the case of General Electric, customers were getting frustrated trying to buy wind turbine parts on its outdated system. How can a solid ecommerce solution help unlock an underutilized stream of revenue?

Work Management 52

Work Management Cross-Selling eCommerce Lead Scoring 52

Martech

APRIL 4, 2024

I’ll also improve organic acquisition and build a business case to show the business development team why they’re wasting money on these lists.” Start with my MarTech article, “ How persuasive email design can influence the ecommerce customer journey.” They know one size does not fit all. ” 10.

Email Marketing 90

Email Marketing Effectiveness Work Management Planning 90

SendX

AUGUST 27, 2020

This is especially the case for e-commerce, where people can order online and give you their money in a matter of minutes, without even leaving their home. Although not strictly an e-commerce tool, Survey Monkey is used by many companies all over the world for researching and studying customer behavior, needs, and expectations.

Marketing Automation Services 369

Marketing Automation Services Marketing Management Tools Customer Satisfaction 369

Martech

DECEMBER 16, 2022

While marketing’s budget is rising (with over half of it going to digital channels), that same study reports that 61% lack the in-house capabilities to deliver their strategy. Carrying and inputting CRM data across multiple touchpoints. We have to do more with less, as Gartner’s 2022 CMO Spend Survey found.

Digital Experience Platform 90

Digital Experience Platform Marketing Automation Services Ad Building Digital Asset Management 90

Hubspot

APRIL 12, 2019

A majority of businesses are using some form of marketing automation nowadays -- in fact, studies cite around 51% of businesses currently use the technology, and that number continues to grow. Despite the necessity of automation software, it's a complicated space, full of different software solutions with various features, and use cases.

Marketing Automation Services 101

Marketing Automation Services Budget Programs Marketing Automation Software 101

Hubspot

NOVEMBER 24, 2020

In this case, it won’t matter how beautiful your site isor how well you've optimized your site — what matters is CX. A recent study by Oracle reveals maximizing customer satisfaction across the buyer journey increases total customer satisfaction by 20%, and drives revenue growth by up to 15%. How to fix it? Wrapping Up.

Paid Search Agency 101

Paid Search Agency eCommerce Customer Satisfaction Ad Frequency 101

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team.

Digital Asset Management 116

Digital Asset Management Social Media Work Management Marketing Management 116

Scoop.it

JANUARY 28, 2021

Customer Relationship Management (CRM) tools. HubSpot and Salesforce are popular CRM tools that allow you to collect customer information and monitor their buyer’s journey. B2B ecommerce tools. Shopify, BigCommerce, and WooCommerce serve as the best platforms that facilitate B2B ecommerce operations. Analytics tools.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Outgrow

MAY 21, 2020

Case Study: Cracker Barrel wanted to create some buzz on their 50th anniversary and called in Hill Holiday for help. Case Study: BBH created a brand-film for Absolut to empower the brand’s transparency and craftsmanship in making Vodka. They specialize in creative development, brand strategy. Allen & Gerritsen.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies iCrossing 59

Hubspot

DECEMBER 13, 2022

The Case for Taking Your Business (& Sales Transactions) Online. Additionally, because of attribution tools like workflow or CRM analytics, as well as even simpler tracking URLs, there are plenty of ways to attribute online purchases with sales leads to measure and reward solid performance. After all, time is money in this field!

Digital Transformation 64

Digital Transformation Hubspot eCommerce B2B Sales 64

Optinmonster

FEBRUARY 27, 2023

Check out the case study to see what else they did to get such great results! Welcome Popup for eCommerce Goals: Email signups Incentive: 15% discount Special Features: Time on page, page targeting You’ve probably seen welcome popups on eCommerce sites that offer a discount on the first order.

Examples 72

Examples Intent Click Rate eCommerce 72

Outgrow

JANUARY 22, 2023

Some content types that work the best are industry reports, calculators , live chats , case studies , etc. For example, HubSpot’s CRM tool helps businesses to deepen relationships with their prospects and provides a quick and personalized customer experience. In such a case, lead scoring can help you solve your problem.

Top of Funnel 59

Top of Funnel Lead Nurturing Lead Scoring Lead Ranking 59

Optinmonster

MAY 29, 2023

Once those leads are on your email list or CRM, you can send more information about your agency and services or have your sales team reach out to schedule a call. You can read the full Vital Design case study here for more details on how they did it. For instance, you could target visitors based on geolocation.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Outgrow

FEBRUARY 4, 2022

This is where interactive content types like quizzes, calculators, chatbots, polls, surveys, and ecommerce recommendation quizzes come to your rescue. . Ecommerce Recommendations. Big brands like Maybelline and Amazon use ecommerce recommendations on their website. Check out this website pricing bot we created for our website.

Intent Data 52

Intent Data Intent Peer-to-peer Outgrow 52

Parse.ly

JULY 21, 2022

Klaviyo develops long-form content about emerging topics to guide ecommerce marketers through a changing landscape. This resource unpacks how ecommerce brands can change their approach to effectively market their brand without third-party data. Through the newsletter, Nik establishes himself as an ecommerce thought leader.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Top of Funnel 52

BenchmarkONE

DECEMBER 8, 2021

Automated email flows also allow you to track the customer journey across different product categories in your eCommerce store. As an eCommerce business, how do you get this type of customer to the decision stage? Spotify’s Discover Weekly playlist is another great case study on how to marry user needs with automation.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Optinmonster

FEBRUARY 27, 2023

Check out the case study to see what else they did to get such great results! Welcome Popup for eCommerce Goals: Email signups Incentive: 15% discount Special Features: Time on page, page targeting You’ve probably seen welcome popups on eCommerce sites that offer a discount on the first order.

Examples 52

Examples Intent Click Rate eCommerce 52

markempa

OCTOBER 27, 2014

Numerous studies show that swift follow-ups increase conversion. Knowing when to provide a case study versus a technical white paper versus a product demo can make a huge difference in converting a lead to a sale. . Ecommerce Research Chart: Overall conversion rates [MarketingSherpa Chart of the Week].

Conversion Rate 120

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 120

ClickZ

AUGUST 20, 2019

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. In smaller technology sectors, DMPs don’t lose ground to CDPs while CRM and ESPs are also lurking in the wings with massively overlapping capabilities.

Work Management 71

Work Management Marketing Management Vendors Advertising Agencies 71

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . Furthermore, you can optimize your funnel by using adtech, automation, and CRM. Look at this ecommerce recommendation for example, it asks the users questions about their needs, and gives the right recommendations. Look at this case study for example.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

DotDigital

MAY 4, 2021

Consider how your CRM, ecommerce, loyalty and review platforms can come together to give you views of your contacts that enable you to target those personas as you should. Irresponsible marketing is the path to the dark side in our world—a place with no loyalty, repeat purchases and no case studies or social proof.

Lead Scoring 73

Lead Scoring Lead Ranking SMS Loyalty 73

Unbounce

APRIL 10, 2019

A joint study by Econsultancy and RedEye found that only 28% of companies are satisfied with their conversion rates, while 37% reported they’re either quite dissatisfied or very dissatisfied. The statistics show there’s a lot of opportunity for B2B ecommerce (via BigCommerce ). EDITOR’S NOTE.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Inbox Insight

AUGUST 30, 2020

Additionally, they are focusing specifically on customer experience (CX) and CRM, content management, and marketing automation. Other areas that pique their interest are eCommerce, analytics, events, and social media. As do CRM and customer analytics, or CX and social media. Many of these themes also overlap. The final outcome.

Work Management 98

Work Management Marketing Management Research Allocation 98

KoMarketing Associates

JANUARY 29, 2015

From our case study: L-com Global Connectivity Case Study. Most non-ecommerce PPC campaigns involve a landing page, form submission, and the capture of a certain level of user information in exchange for a piece of content. Are the user’s credentials placed into a CRM? What Are The KPI’S?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

Hubspot

MARCH 28, 2019

In some cases, the value exchange is extremely straightforward. Here’s a good example of a lead magnet from ConversionXL : Or here’s an ecommerce-focused example from J Crew : Both of these examples are great for their appropriate contexts. What’s in it for me,” is such an underrated question in marketing.

Lead Scoring 101

Lead Scoring Lead Ranking Tools Leads 101

Oktopost

AUGUST 26, 2019

A whopping 90% of eCommerce shoppers say videos help them make purchasing decisions. Product demos, case studies, and more detailed instructional videos can all find a place here. For the example in this video, I chose what some might consider a less obvious testimonial of Salesforce’s CRM software. Justification.

B2B Marketing 112

B2B Marketing Top of Funnel Video Marketing Marketing & Strategy 112

Leadspace

OCTOBER 18, 2017

Then there’s all the duplicate leads/accounts that you already have in your CRM and/or Marketing Automation Platform. A significant portion of their target market exists in niche industries like adtech and ecommerce; targeting those industries with traditional data vendors just won’t work.

Account Based Marketing 48

Account Based Marketing ABM Marketing AI Automation 48

Hubspot

AUGUST 5, 2019

If you're not sure where to start, you can read case studies to learn about strategies that marketing pros and similar businesses have tried in the past. A case study will often go over a brand's marketing challenge, goals, a campaign's key details, and its results. Facebook Brand Awareness Case Studies: Pandora.

Case Studies 78

Case Studies Case Study Paid Content Studies 78

Hubspot

NOVEMBER 28, 2023

Case studies. While marketing compiles success stories, sales teams provide real anecdotes and feedback from clients, which makes the case study more authentic and compelling. HubSpot is a comprehensive platform that integrates CRM, sales, marketing, and customer service functionalities. Training webinars.

Sales Management 74

Sales Management Top of Funnel Lead Ranking Ideal Customer Profiles 74

ClickZ

JANUARY 7, 2020

One of the biggest ecommerce pain points is to handle all the stock efficiently and organize your marketing chores accordingly. The statistic proves that ecommerce shopping cart abandonment is an inevitable phenomenon. Marketing automation strategies that can do good for your ecommerce business. Managing your inventory.

Marketing Automation Services 115

Marketing Automation Services eCommerce Marketing Automation Work Management 115

ClickZ

AUGUST 20, 2019

The average marketer works with 28 technology vendors , according to a study by Adledger and MadHive looking specifically at brand marketers, agency marketers, and digital publishers. In smaller technology sectors, DMPs don’t lose ground to CDPs while CRM and ESPs are also lurking in the wings with massively overlapping capabilities.

Work Management 40

Work Management Marketing Management Vendors Advertising Agencies 40

Optinmonster

MARCH 13, 2023

Special Features: Yes/No button, social proof See the full Salt Strong case study for more details on how they boosted conversions by 185%. Coupon Wheel Signup Form PortraitFlip uses a spin to win wheel to drive more email signups and purchases on their eCommerce business. Integration is very easy.

Newsletter 83

Newsletter Examples Template Display 83

Exo B2B

NOVEMBER 3, 2020

Vos décisions s’appuieront sur une lecture de votre situation et non d’un “case study.” Les pratiques à mettre en place comme le Web optimisé, le mobile, le Ecommerce, la diffusion numérique personnalisée et la vente virtuelle sont critiques et doivent respecter un ryhtme d’implantation.

Mobile Marketing 52

Mobile Marketing eCommerce Case Study Case Studies 52

Outgrow

OCTOBER 16, 2019

Anything CRM at SuperOffice. Also, their CRM related guides have received close to 70K downloads. They write about email marketing, budgeting in CRM, GDPR, customer engagement and even publish various benchmark reports. They publish from long form posts to statistics to case studies to guides.

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

TrustRadius Marketing

MAY 2, 2022

Many VoIP providers will have marketing integrations with customer relationship management (CRM) software as well as their own built-in business applications. CX Cloud is made up of a series of AI applications that can automate customer service and business needs, similar to a CRM. We are only looking at their CX Cloud VoIP solution.

Pricing 52

Pricing Price Enterprise Management Work Management 52

Pam Didner

JANUARY 5, 2020

You’ll receive the most disruptive digital, eCommerce and omnichannel content, and walk away with actionable insights to grow your profits, faster. Dreamforce is one of the largest cloud- and SaaS-centric conferences in the world, with a heavy emphasis on customer and partner case studies. B2B Marketing Forum.

Conference 105

Conference Marketing AI Peer-to-peer B2B Marketing 105

Pam Didner

APRIL 23, 2019

If you have a standard tracking system with integration to your marketing automation, CRM, POS (point of sales), eCommerce and other platforms, you can see a series of actions that prospects go through their journeys. Case Study: Qlik and Pathfactory. When did they do? What action did they take?

Top of Funnel 49

Top of Funnel Account Based Marketing ABM Planning 49