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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. They may not have the final say, but their opinion counts. Many companies get hung up on this, especially if they see ROI in terms of ad metrics like impressions and clicks. B2B Buying Isn’t Linear.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

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Lead Generation Tactics via the Buyer’s Journey

NuSpark Consulting

Generating leads helps marketers to move customers along a “ sales funnel ” towards a purchase. What is a Sales Funnel? A sales/marketing funnel is a tool that can be used to help convert high ROI leads faster and more often. Middle-of-Funnel Marketing (MOFU). Bottom-of-Funnel or Lower Marketing.

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Writing About People: Tips for Stronger Interviews, Quotes and Testimonials

ClearVoice

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who offer an opinion. Case studies. Example 1: Woobox case study. Buyer personas.

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Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI?

Contently

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. Ten deals, easy.

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Using Premium Content to Attract B2B Buyers

Hinge Marketing

Within the executive summary, the full research study can be offered for sale as a premium content product. Figure 6 features an email from Hinge’s partner Deltek in which they feature content for their consulting audience. Figure 6: Deltek’s Industry Newsletter to the Consulting Industry. Case Studies.

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How to Write a Client-Winning Social Media Proposal + [FREE Template]

SocialPilot

Perfect, you have got your client’s attention and moved them to the consideration stage in your sales funnel. It’s not a straight-up dull service pitch but a well-crafted document that comes into existence after consultation with prospects and thorough research on their needs. Are they running any ads?