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How Content Marketing Directly Improves Sales

Marketing Insider Group

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing , then you could be losing valuable opportunities to attract, interest, and convert buyers. We Live in a Digital Marketplace.

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12+ Top 2024 B2B Influencer Marketing Predictions From Industry Experts

Top Rank Marketing

What does the future of B2B influence look like, and how will top global brands succeed with B2B influencer marketing in 2024 and beyond? In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions. No one wants to buy from an AI that hasn’t done the work or used the product.

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From Calendar to Conversions: How to Plan 12 Months of Customer-Focused Blogging

Marketing Insider Group

Blogging is the fundamental component of your content marketing strategy. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. That finding comes from my company’s client data and holds up across industries, sizes and markets in both B2B and B2C. Web traffic.

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Elevating Business Impact: The Business Case for Content Marketing

ClearVoice

Heck, not all marketing people are content people. So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Here we go!

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Using Premium Content to Attract B2B Buyers

Hinge Marketing

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Despite all these advantages, premium content is often misunderstood as a marketing concept and poorly applied in practice. Premium content is commonly used in content marketing campaigns.

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Writing About People: Tips for Stronger Interviews, Quotes and Testimonials

ClearVoice

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. People who offer an opinion. Case studies. ” — Dr. Brené Brown. People you interview and quote.

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How to Build a SaaS Marketing Budget – Business Benchmarks & Breakdowns

accelerate agency

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. We will go through: What is a typical marketing budget percentage?