Lead Liaison

DECEMBER 27, 2022

CASE STUDY: Lead Capture for Speakers & Conferences. Our table played a total of 3 educational games. To see how Lead liaison’s growing library of digital activations (games) , universal lead capture, and reward-based solutions can help your company generate more leads at your trade shows, contact us today!

Lead Capture 74

Lead Capture Case Study Case Studies Conference 74

Lake One

OCTOBER 11, 2023

With the ability to take notes and merge customer profiles, salespeople find they have hours left over to focus more on selling products and helping their companies meet even the most ambitious sales goals. ServiceMax: A Study in Website Functionality ServiceMax makes field technology for infrastructure producers.

Case Studies 75

Case Studies Case Study B2B Sales Studies 75

ClearVoice

AUGUST 9, 2021

Twitter being the place of origin for the hashtag, we will explore its history, Twitter’s hashtag best practices, and case studies so you can discover what type of Twitter hashtag strategy is right for your brand. CASE STUDY . DO educate your audience on your brand hashtag meanings. CASE STUDY .

Case Studies 105

Case Studies Case Study Twitter Studies 105

Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. This experience inspired me to write this article and share a better approach to producing educational webinars. Five Benefits of Producing Educational Webinars The webinar and virtual event industry is booming right now.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Hubspot

OCTOBER 13, 2020

These five elements encompass a customer success story — a transformation from a regular case study to an enticing piece of content that encourages a reader to explore what your company has to offer. When people think about writing a case study , they might feel a daunting rise of tediousness, or perhaps writer's block.

Case Studies 101

Case Studies Case Study Studies Work Management 101

Biznology

MARCH 9, 2017

In this free 30-minute Biznology® webinar, Rob Petersen gives you 10 characteristics of successful digital companies. The case study companies include Zappos, McDonald’s, and U.S. Many companies report they are undergoing digital transformation, even though most don’t know how to go about it. Like this post?

Case Study 120

Case Study Case Studies Digital Transformation Studies 120

Marketing Insider Group

SEPTEMBER 29, 2020

But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. The creators behind the best company blogs take the time to understand the needs of their audience before crafting content to fit, as these content marketing examples show. Quick Takeaways. Breakthroughs by Pfizer.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Salesforce Marketing Cloud

JANUARY 29, 2024

The year 2023 was a rollercoaster for many of us, and it was an especially up-and-down year for the education industry. A combination of economic, environmental, political, and social factors impacted education, resulting in a dramatic shift across the industry’s landscape. pushed back on DEI initiatives in higher education in 2023.

Education 59

Education Trends Ethics Barriers 59

Martech

JANUARY 30, 2024

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Adobe Experience Cloud Blog

JANUARY 9, 2018

Case studies are loved by marketers and sales teams alike for their ability to educate prospects and turn sales pitches and marketing spiels into verified, credible claims. But for all their perks, case studies are notoriously time-consuming. Sales teams need them to show proof to their prospects.

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Case Studies Case Study Studies Top of Funnel 134

Outgrow

MARCH 2, 2021

Your A-Z Guide on E-Commerce Marketing [Strategies+Case Studies]. A few prominent examples of unique business goals that helped companies establish themselves- . Once you determine your companies’ unique factors and the general trends of the industry, adjust your goals accordingly. E-commerce Marketing - Case Studies .

Case Studies 104

Case Studies Case Study Studies Marketing Strategy 104

SpotMe Blog

MAY 11, 2023

On the hunt for the top medical communications companies to help you run better life science events? So, when it comes to medical communications companies, you’ll want to select the best so you can run events that help you achieve your business goals. What is a medical / healthcare communications company?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

ANNUITAS

JANUARY 31, 2023

A lot of “ why I joined [company x] ” blog posts tend to digress into the philosophical and are too vision quest-y for me to take them seriously. The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. For me, it’s all about timing, opportunity, scale and impact.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

Sword and the Script | B2B

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. More specifically, they did the study twice to ensure its validity. Then they have to play catchup.

Startups 102

Startups Peer-to-peer Studies Ideal Customer Profiles 102

WriteSpark

JULY 10, 2012

One of your sales reps sends a breathless e-mail: "XYZ company just signed a contract. Or, you're preparing to launch a new product and you know that a strong customer case study would be very helpful for substantiating your marketing messages. In both cases, what input do you receive? They'd make a great success story!"

Case Studies 120

Case Studies Case Study Studies Validation 120

Outgrow

OCTOBER 9, 2019

Outgrow Interactive Case Study: How Inventrom Generated 30000+ Leads . This is an interactive quiz case study that details how Inventrom, an IoT platform generated 30000+ by using Outgrow interactive content. Read this interactive quiz case study to see how Outgrow interactive content helped them achieve their objectives.

Case Study 45

Case Study Case Studies Outgrow Studies 45

ClickZ

OCTOBER 22, 2019

In this case study, we look into the work T-Mobile is doing with Medallia to improve their customer experience. Companies can use this information to quickly create action plans aimed at better serving their customers. They continue to innovate with us and they understand our organization and company.

Case Study 74

Case Study Case Studies Studies SMS 74

Marketing Insider Group

MARCH 4, 2024

Worried that this change signals the end of effective advertising for your company? How to Move From a Transaction to a Partnership With Consumers Consumers still want to hear from companies. As ViralGains explains in findings from client case studies on zero-party data , asking questions within ads can improve the consumer-brand bond.

Advertisements 177

Advertisements Advertising Case Studies Opt-out 177

Online Marketing Institute

AUGUST 17, 2018

Now let’s check out the companies that are using the power of influencer marketing to create more authentic voices around their brand. The company spearheaded the campaign “#bodyworewhat” and featured Danielle Bernstein with her trainer in some short videos to promote the significance of water for staying healthy and fit.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products.

Case Studies 55

Case Studies Case Study Studies Advertising Agencies 55

nDash

JUNE 22, 2022

Too often, companies pump out generic content that fails to engage audiences. I look forward to writing your blogs, articles, white papers, case studies and emails. The post Wednesday Writer Roundup: Finance, Education & More appeared first on nDash.com. Simply check out my nDash profile. Writer Spotlight.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. Then we discuss the ongoing strategies successful companies use to scale long-term growth. The second is to see how they position themselves in the market and how you want to position your company in response. Let’s get started.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Optinmonster

MARCH 4, 2021

If you are, then you’re in good company because the OptinMonster team is constantly striving to help small businesses do just that. WooCommerce Product Education Upgrades. “Dark Mode” is a growing trend for major companies, including Google. 2) WooCommerce Product Education. d) Basic Dark.

Template 59

Template Education Conversion Rules 59

nDash

SEPTEMBER 21, 2021

In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. We’ve got you covered with active teachers, highly technical copywriters, and former education technology account managers. Todd is a wonderful tech writer with a rich background in higher education.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Digilant

MAY 7, 2019

Consumer packaged goods (CPG) companies have had some of the most iconic advertisements of all time (think: the Oscar Mayer jingle, Dos Equis’ “The Most Interesting Man in the World” campaign and Dove’s body positivity campaigns ). Traditionally, CPG companies have relied on these third-party retailers to promote and sell their products.

Case Studies 40

Case Studies Case Study Studies Advertising Agencies 40

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. I would not be writing this case study today without him!

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Envy

JULY 31, 2017

The Challenges: Market Education and Lead Generation. Establishing presence as a serious contender in virtualized container cybersecurity required investment in brand awareness and market education in an industry that was still in its infancy. Our strategy included: Inbound Marketing to educate and build awareness.

Lead Ranking 85

Lead Ranking Marketing Qualified Leads MQL Case Study 85

Brandpoint

NOVEMBER 3, 2022

It needs to be welcoming, educational and helpful to your users. The manufacturing industry is unique in that it requires extra education for your audience and the translation of a complex process into something easily digestible. Implement video on your landing pages Videos are awesome tactics for showing off what your company does.

CMS Development 62

CMS Development Paid Search Agency Work Management Marketing Websites 62

Salesforce Marketing Cloud

MARCH 4, 2024

Nine out of ten leaders know a strong data strategy is critical to AI success – so why are only a third of them integrating a unified data strategy across their company? These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth.

Work Management 116

Work Management Trends Business Forrester 116

Webbiquity

FEBRUARY 7, 2023

Whether trying to persuade, educate, or simply entertain, data storytelling can help you craft a message that resonates with your audience and leaves a lasting impact. Do you want to educate your audience, persuade them to take a certain action, or entertain them? Two of the most effective are through blog posts and case studies.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Brandpoint

MAY 5, 2023

In the past, manufacturing companies may have viewed social media as irrelevant to their industry. However, that is no longer the case. Don’t let your manufacturing company get left behind in the digital age. It’s time to embrace social media and take your marketing efforts to the next level! With over 4.2

Social Media 62

Social Media Paid Social Agency Paid Search Agency Allocation 62

Sword and the Script | B2B

MAY 11, 2021

Marketing and PR require considerable time to educate executives that aren’t digitally savvy; if we can keep our frustrations in check the payoff promises big returns. You wind up spending as much time making the case for doing your job , as you do actually do your job. Does Your C-Suite Have Enough Digital Smarts? Ends tomorrow.

Studies 64

Studies B2B Thought Leadership Thought Leadership Paid Search Agency 64

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. Autodesk’s Redshift. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Convince & Convert

FEBRUARY 21, 2024

More than 92% of Fortune 500 companies are using ChatGPT. College-educated workers and young professionals (64% of users are 18-35 ) are the biggest users of ChatGPT ( source ). How AI is affecting workers and companies is nuanced and requires high-level thinking. Do you have company guidelines for AI use?

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Trade Press Services

DECEMBER 26, 2023

In fact, 70 percent of B2B buyers state that company reputation is the most influential factor when making a purchase decision. As such, well-crafted case studies are powerful marketing assets to help you demonstrate your expertise and impact. Prepare case studies with late-stage prospects in mind.

Case Study 52

Case Study Case Studies Practices Best Practices 52

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Web design services will help your company curate a site that actively attracts and engages new visitors. Content Creation. Distribution. Optimization.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322