Savanta

JUNE 20, 2011

This struck me as the B2B equivalent of targeting a FMCG product at everybody under the age of 70. Follow me on Twitter: @andydalg. B2B segmentation in practice: A case study. Rather than trying to be all things to all people, they’ve segmented the market and targeted a niche group. Let me introduce Sage. The result?

Case Study 120

Case Study Case Studies Segmentation SME 120

Webbiquity

MARCH 28, 2023

Pumble then also does a great job of plugging their own product, another chat app, and presenting it as an alternative to these more popular solutions. A reader can just pause at the products they find interesting. Coschedule features some great case studies. To see what she is up to next, check out her Twitter feed.

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Convince & Convert

MAY 2, 2012

Supporters also took to Twitter to help promote their favorite town. The campaign’s food manufacturer partners also created custom packaging on some of their products to also promote the program in Walmart stores and neighborhood markets. Walmart Hunger Relief Leaderboard (at time of writing on 4/28).

Case Study 121

Case Study Case Studies Social Media Studies 121

Hinge Marketing

MAY 6, 2015

You create case studies. Case studies use the voice of "others" (i.e. In a recent research study, Hinge Research Institute asked buyers of professional services to identify the best ways to market to them. So let's look at how to create a compelling case study.

Case Studies 48

Case Studies Case Study Studies Work Management 48

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

B2B Digital Marketer

FEBRUARY 1, 2024

Join us as we engage in a thought-provoking conversation with Julian Lumpkin, the founder of Success Kit, a marketing agency specializing in case studies and video testimonials. Julian Lumpkin emphasizes the crucial but often misunderstood role of customer success stories.

Case Study 52

Case Study Case Studies Business B2B Thought Leadership 52

SocialPilot

FEBRUARY 12, 2024

Twitter is one of the best online communication tools available today. Thankfully, Twitter’s advanced search can, and that’s important if you want to know how to search Twitter like a pro. Let’s help you understand how you can master Twitter’s advanced search. Where Is Twitter Advanced Search Located on the App?

Twitter 55

Twitter Paid Search Agency Keywords Search Marketing 55

Scoop.it

FEBRUARY 22, 2024

Platforms like LinkedIn, Twitter, Instagram, and TikTok allow you to connect with audiences in the spaces where they’re already active. You can share articles, case studies, and insights to position yourself as an industry expert. Twitter is ideal for real-time news sharing and commentary.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Ambal's Amusings

SEPTEMBER 22, 2009

Both Jonathan and Michele are regular contributors to our ClickInsights Case Study Experts Interview Series. His guest post today focuses on his eBook on case studies - Making Your Case: Everything you and your colleagues need to write compelling, lead-generating case studies (which has a fresh new look!).

Case Studies 100

Case Studies Case Study Studies B2B Thought Leadership 100

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. Reddit: A Case Study in Switching Behavior Reddit is a particularly powerful community to study switching behavior.

Research 143

Research Loyalty Case Studies Communities 143

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

SnapApp

NOVEMBER 19, 2015

No matter how much planning you put into promotion, not everything you publish on Twitter will be a hit. They told their happy social media followers on Twitter that they would give away 10 of their True Grit pullovers to lucky participants. Pro tip: Always share an image on Twitter, as they can boost retweets by 35%.

Case Study 54

Case Study Case Studies Social Media Top of Funnel 54

Webbiquity

APRIL 11, 2023

While AI still won’t take your marketing job , it can help you be more productive. Readers want to hear about your own experiences or case studies in your blog posts. Content Marketing You can also use AI to create marketing material for your website or in product descriptions. What Exactly Is AI for Content?

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

SEPTEMBER 16, 2020

Twitter staff , for example, is working from home permanently now and they’re far from the only one. Tease Upcoming Products . Highlight Key Product Benefits Through LinkedIn Stories. Stories might be one of the most challenging places to promote products because the content could come off as a blatant advertisement.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Webbiquity

FEBRUARY 7, 2023

Two of the most effective are through blog posts and case studies. You might include data about how your customers use your product or service, or how their behavior has changed over time. Case studies are another effective way to add data naturally to your content. Connect with him through Twitter or LinkedIn.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

AUGUST 10, 2020

A: That was a fun case study. As stated in the case study, the sponsorship of senior leadership at the parent firm has been key to our ability to market to all 300 of their portfolio companies as a market of one. Follow him on Twitter @myfavemartin. Join him online: Twitter , Facebook , LinkedIn.

Account Based Marketing 328

Account Based Marketing ABM Work Management Marketing Management 328

Convince & Convert

NOVEMBER 6, 2014

In watching the video, it isn’t immediately apparent that the video was crowdsourced from 27 fans on Twitter. There are no Twitter graphics, usernames, or quotes called out until the ending credits. Anytime you crowdsource content or stories from fans, clearly disclose how the submissions will be used. to their network as well.

Twitter 153

Twitter Case Study Case Studies Budget Programs 153

ClearVoice

MARCH 3, 2023

With so much information just a click away, it makes sense that most people research products or services before making an important purchase. Testimonials and case studies can help influence potential leads and customers. While also convincing them to potentially try new products or services.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Hubspot

JANUARY 15, 2015

When you''re thinking about investing in a product or service, what''s the first thing you do? Usually, it’s one or both of the following: You''ll likely ask your friends whether they''ve tried the product or service, and if they have, whether they would recommend it. Okay, so you know case studies work. On Your Website.

Case Studies 28

Case Studies Case Study Sales Management Studies 28

Optinmonster

JULY 20, 2021

Looking for a surefire way to persuade people to buy your products? Case studies. By showcasing your existing clients, you can persuade potential leads to buy your products. All you have to do is pull screenshots from a Facebook post or a Twitter update, and you have instant proof that your customers love your products.

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

KoMarketing Associates

APRIL 1, 2020

The February 2020 edition of “The CMO Survey” revealed that more customers place an emphasis on trusting relationships with vendors when it pertains to business, outpacing factors such as superior innovation, product quality, and low price. For e-commerce websites, ratings that appear in individual product listings are important.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Zoominfo

JANUARY 8, 2021

Your content marketing — think blog posts, email sequences, and whitepapers — nurtures the target lead, getting them interested in your product or service. How do you sort the tire kickers from the people who’ll value your product or service? Did they: Visit a product page multiple times? Read several blog posts?

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 264

Email Marketing Enterprise Management CTR Webinar Metrics 264

Top Rank Marketing

SEPTEMBER 22, 2023

percent using Twitter/X having — an 18.6 percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. percent from 2022, with 67.4

B2B Marketing 120

B2B Marketing B2B Planning Brand Identity 120

Walker Sands

OCTOBER 25, 2023

For example, talking to a source with a tech background is very different than someone who is on the marketing or product side. As a younger reporter, do you prefer Twitter over email or do you like everything being on email? If a pitch comes at me on Twitter, then I’m just as receptive as I would be if it came to me via email.

PR 98

PR Media Case Studies Vendors 98

Marketing Insider Group

JUNE 8, 2020

It was all about selling a product, and the. focus was on the product and how magical it is. of content that might be interesting to their audience, you’d have to bring up case studies. A lot of case studies, however, are pretty dry and don’t follow a narrative. Choose to be an empathetic leader.

Storytelling 286

Storytelling CMO Paid Search Agency Companies 286

Webbiquity

MARCH 31, 2022

So, before pitching your product, your first step should be to establish your unique value proposition. What makes your product or service more valuable than your competitors? How can you prove the quality of your product? So is every new product launch thereafter.). What about the customer experience?

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

BOP Design

DECEMBER 21, 2021

These work better than sales sheets or brochures because the reader or viewer is gaining access to information that will help them in their job, whether it’s making a decision, how to use a product or service, understanding industry trends, or a myriad of other relevant topics. Case Studies or Use Cases.

Top of Funnel 114

Top of Funnel B2B Marketing Practices B2B Thought Leadership 114

SpotMe Blog

MAY 11, 2023

Or they work with event technology providers that offer a wide range of professional services , such as support with live production, live coordination, and solution configuration. This could be anything from pharma product launches and medical education events to congresses or satellite symposia.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Atomic Reach

JULY 27, 2023

Or is there a systematic way to get KOLs to promote your company, products, and services that delivers predictable return on investment? Here we'll share our step-by-step process for using artificial intelligence to mine data sources such as Reddit, Meta, and Twitter for influencer/KOL marketing. Step 5: Proof of Performance 1.

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Search retargeting: Target users who have searched for specific keywords related to your products or services on search engines.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Martech

JANUARY 26, 2024

For the most part in marketing, there’s starting to be some case studies about efficiency gains from writing teams or impact on SEO, things like that. But our data, from our own research, shows that we’re largely still experimenting and trying to find the pilot use cases. You want to find reliable places.

Marketing AI 82

Marketing AI Enterprise Management Marketing Automation Services Work Management 82

BuzzSumo

JANUARY 5, 2016

We have no investors, I bootstrapped the business financially, and we launched our BuzzSumo Pro product in late September 2014. The product matters more than marketing. Spend every dollar you have on creating a great product–not marketing. Churn is a killer, make the product sticky. Partnerships.

Case Study 40

Case Study Case Studies Studies Paid Search Agency 40

Webbiquity

FEBRUARY 5, 2021

During the life of your product or service, you’ll realize that simply scaling top-of-funnel inquiries (in volume) won’t generate peak conversions over the long run. This can be done by collecting their data ( forms, landing pages , product usage) and classifying them based on this data. Guest post by Dhruv Patel.

B2B Sales 258

B2B Sales Top of Funnel Conversion Peer-to-peer 258

BenchmarkONE

DECEMBER 8, 2021

Let’s discuss more about the ways you can leverage marketing automation to boost team productivity , increase sales efficiency, and accomplish goals faster. . 8 Ways Marketing Automation will Boost Your Productivity. Amazon will show you fresh options for the products you bought at the same time last year. .

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Automation Product 80

Directive Agency

JUNE 10, 2020

LinkedIn Twitter. Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. If they’re a smaller self-service SaaS product like Buffer, then their lead gen will rely a lot more on volume versus a company that is more enterprise like Salesforce. LinkedIn Twitter.

Lead Ranking 90

Lead Ranking Lead Scoring Top of Funnel Sales Qualified Leads 90