Optinmonster

DECEMBER 28, 2023

Like email, you can use social media to reach your target audience. If you want to stand out in the competition, you have to leverage both social media and email marketing. You can’t invest in social media marketing at the expense of leaving out email marketing. But it’s not uncommon for brands to have a 5-10% bounce rate.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sharpspring

JUNE 9, 2020

By the end of this article you should be able to better understand email metrics and more easily recognize when there is a need for improvement so you can get more mail delivered to the intended inbox. Spam Complaint. Click Rate. Too many hard bounces can negatively impact your sender reputation with mailbox providers.

CAN-SPAM 63

CAN-SPAM Opt-out Click Rate Opt-in 63

SalesIntel

JANUARY 8, 2024

The Update for Bulk Email Marketing and Sales Professionals: Starting in February 2024, Google is rolling out new rules for high-volume email senders who send over 5,000 emails per day to Gmail inboxes. This empowers users to easily opt out of receiving further communications, promoting a more transparent and user-centric approach.

Rules 40

Rules Phishing CAN-SPAM Intent Data 40

SendX

MAY 6, 2021

A lead is a prospect that you can convert into a paying customer. They may have expressed interest in your brand, or you’ve sought them out based on certain criteria, and now need to show them that your service will solve their problems. but can include anything that is relevant to the niche, depending on the industry and customer.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Automation Services 195

Vision6

APRIL 25, 2023

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. The main purpose of a welcome email is to greet new subscribers by giving them a little taste of what’s to come and provide helpful resources about your products or services. What is a welcome email?

Best Practices 98

Best Practices Godaddy CAN-SPAM Urgency Marketing 98

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Salesforce Marketing Cloud

DECEMBER 8, 2023

If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. In this article, we’ll cover the basics of email marketing and ways you can use automation and AI to optimize your approach. And that personalization is very powerful.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SalesIntel

AUGUST 23, 2023

In this blog, we’ll delve into the intricacies of building versus buying email lists for marketing and explore how SalesIntel can play a crucial role in this decision-making process. As you cultivate this audience over time, you’ll likely experience higher open rates, click-through rates, and conversions.

Buy 52

Buy Email Marketing Ad Building Ethics 52

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Rev

JULY 15, 2019

Email marketing can be unpredictable. So how can we learn from our peers and competitors when it comes to the email marketing experience? When it comes to crafting email marketing campaigns we can have a gut feeling, a hunch, an educated guess — but nothing holds merit until it’s been tested. Nail the opt-in.

A/B testing 114

A/B testing Email Marketing Marketing Analytics Tools Peer-to-peer 114

SalesIntel

JUNE 13, 2023

While many professionals often focus exclusively on growing their lists, it’s just as important to ensure that they collect quality leads that can turn into engaged customers. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

SendX

JANUARY 5, 2020

When it comes to building email lists and sending out targeted emails, most marketers tend to go down the traditional route of mass emails or partly customizable email marketing software. In some cases, they would have entered it to get a discount or to download a free resource, like a guidebook or a whitepaper. What is an email list?

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

ConvertKit

APRIL 26, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge. When someone opens your email broadcast. What determines email deliverability?

Deliverability 93

Deliverability CAN-SPAM Click Rate Domain 93

ConvertKit

MARCH 25, 2019

You’ve created email opt-in forms that can be easily placed on your website and blog. First off, deliverability can seem like a very advanced topic. The terms can be very technical and can require a little prerequisite knowledge. When someone opens your email broadcast. What determines email deliverability?

Deliverability 93

Deliverability CAN-SPAM Domain Click Rate 93

eDataSource

JULY 30, 2019

Check back soon as we roll out the rest of the deliverability defined alphabet! Canadian Anti-Spam Legislation - Canada's version of CAN-SPAM. Confirmed Opt In - an email address verification method. Confirmed Opt In - an email address verification method. Also known as Double Opt-in and Verified Opt-in.

Deliverability 65

Deliverability Work Management Marketing Management Allocation 65

ConvertKit

AUGUST 4, 2021

It’s where you can have one-on-one conversations with them, hear about the problems they hope to solve and personalize everything you send them. Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own.

Examples 145

Examples Newsletter Template Landing Pages 145

Vision6

JULY 5, 2023

With a strong email campaign you can connect quickly and efficiently with your target audience, nurture leads, and boost your marketing efforts in one fell swoop. in this article, we’ll answer your burning questions from what is email marketing to how your team can perfect their email strategies. What is email marketing?

Email Marketing 52

Email Marketing Budget Programs Webinar Metrics Marketing & Strategy 52

Tiecas

OCTOBER 30, 2023

In this post, I’ll talk about how manufacturers, distributors, and engineering companies can use industrial email marketing to engage with their target audience, maintain top-of-mind awareness through long sales cycles, and build stronger relationships with their customers. So, don’t overlook the importance of email list hygiene.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. It can be easy to fall into autopilot mode and the lure of “set it and forget it.”. Can you confidently mark each of these off? Well-resourced with the right team and tools.

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

OCTOBER 5, 2018

Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Strong anti-spam laws don’t diminish email ROI for legitimate senders.”.

CAN-SPAM 63

CAN-SPAM Privacy Opt-out ROI 63

SmartBug Media

MAY 15, 2020

Although nonprofit organizations provide communities with a variety of amazing resources, many are limited by minimal time, resources, and budget restrictions. Optimizing your website for search engines, known as SEO, can help your website gain a higher listing in search results. Page errors can hurt your ranking online.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Valasys

DECEMBER 4, 2018

All is not lost as there is still hope and a few things that you can do to get them back on your list with a renewed interest in what you have to offer them. 100% retention rate is not possible. You might be then wondering whether it is worth reviving unsubscribes or should you just focus your resources on capturing new ones.

Opt-out 64

Opt-out Opt-in Churn Rate Rules 64

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message. Here’s an example from Sellfy.

Lead Ranking 71

Lead Ranking Newsletter Email Marketing Lead Scoring 71

Valasys

AUGUST 6, 2021

But what if you don’t know how to improve your email deliverability rates? You can improve your chances by comparing the email marketing platforms in the market right now, described in the blog. The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

Opt-in 73

Opt-in Practices Opt-out Best Practices 73

Litmus

MARCH 19, 2020

Can you keep sending promotional emails or do you need to adjust your email program? You can access the full recording below, along with the slides —and read the Q&A below. We’ve put together this quick guide to email marketing during a crisis , highlighting our key takeaways that you can share with your team.

Webinar Metrics 96

Webinar Metrics Email Marketing Practices Planning 96

Convert

SEPTEMBER 30, 2020

The best email a customer can receive is one that is personalized. Think about what makes you open an email from a business: is it because the email addresses you by your name? In this article, we will demonstrate how businesses can collect important customer data to create persuasive email campaigns that are extremely personalized.

Email Marketing 98

Email Marketing Personalization Automation Planning 98

distribion

APRIL 12, 2017

With those stats, you can see why brands of all sizes have adopted email marketing as part of their distributed marketing mix, just as you have. One out of every five commercial emails never reaches the inbox. Your Distributed Marketing Platform will quickly evaluate if your email is being delivered, opened and engaged with.

Deliverability 71

Deliverability Marketing Automation Services CAN-SPAM Work Management 71

Optinmonster

MAY 29, 2024

Small business owners can use email marketing to maintain brand awareness and build relationships over time. Enterprise clients can scale their email marketing plan to reach thousands or even millions of customers at once. You own your email list and can email them whenever you’d like. Emails can be personalized at scale.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. A tool with great features but a bad user experience can increase full adaptation time by an entire quarter. In other words, email marketing works if you work it! Reports and Analytics Dashboards.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Litmus

MARCH 5, 2020

As a marketer, I understand the need for behavior tracking in a lot of cases and how beneficial it can be to better know your customers and tailor their experiences to provide value. I think the main issue I have with the argument laid out by DHH is that it confuses two things: personal emails and marketing emails. It’s been fine!

Privacy 71

Privacy Email Marketing Marketing Automation Services Stats 71

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. Or getting stuck in SPAM folders, never to fulfill their destiny? Soft bounces are often temporary, and senders can typically fix them. Click Rate: Number of clicks divided by number of emails delivered.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

ConvertKit

MAY 10, 2019

Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. Email list growth is great, but it can become a major issue if you aren’t prepared to execute strategies that will help you optimize your list as it increases.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

Any time you want to test a product idea or launch a new offering , you can look inside the folder to see what segment of your audience is the best fit for any call-to-action. And while this is great, it can also become a major issue if you aren’t prepared to execute strategies that will help you optimize your list as it increases.

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

SendX

MARCH 23, 2021

1) Bounce Rate Bounce rate signifies the percentage of emails that don’t land into the inbox of recipients. There can be many reasons behind an email bouncing, say an invalid email address, your domain being clubbed as spam or the recipient inbox being full. The choice of not being in the email list is called an opt out.

Email Marketing 195

Email Marketing Enterprise Management Work Management Marketing Management 195

Optinmonster

APRIL 11, 2024

Use Double Opt-Ins 3. Avoid Spam Trap Emails What Is Email Deliverability? Email deliverability rate refers to the percentage of your emails that are delivered AND make it through the email servers’ spam filters. They don’t have to check their spam or junk folders to see them. Track Your Email Stats 6.

Deliverability 103

Deliverability CAN-SPAM Work Management Domain 103