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The Big Shift: How the Economy, AI, and Privacy are Changing Everything We Know About Marketing

Act-On

Navigate ever-changing email privacy regulations. Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey. We don’t spam. Deal with the loss of third-party cookies.

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Elevating Your eCard Marketing Strategy: 5 Insightful Tips

Marketing Insider Group

eCards are flexible and can be used to achieve multiple goals, but remember that for each kind of eCard you need, you’ll need to create a new set of eCards. Your eCards can vary in color and even diverge from your brand colors. Animations: Animated graphics like exploding fireworks or falling confetti can bring your designs to life.

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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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How ZoomInfo Gets Data: Top Privacy Misconceptions Debunked

Zoominfo

Concerns around data privacy have been on the rise in recent years — and for good reason. Consumer-oriented businesses collect data to create profiles that can, among other things, power more personalized marketing campaigns and introduce people to products that are more relevant to their needs and interests. Answer: No. Answer: Yes.

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How Will New Data Privacy Regulations Affect You?

Navigate the Channel

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. Enforcement Across Borders North American businesses have a legitimate question concerning data privacy regulations from the EU – how can they punish me even if I get out of compliance?

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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

What seems like a straightforward action comes with decisions that can impact your email deliverability and performance, though. Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. In that case, you can warm up an email subdomain dedicated to those acquisition channels.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

There are also steps you can take to ensure that any risk is minimized. For example, our agency runs on a Google Workspace account but the domain is unique to us.) The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints.