ANNUITAS
MARCH 19, 2020
Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. Here are our top four recommendations to (re)focus demand marketing through this current crisis and beyond: 1. Website [4.03%]. Nurture [2.65%].
ClickDimensions
MARCH 11, 2024
Email deliverability refers to an email’s ability to deliver into your contacts’ inboxes, and not get caught in spam or blocked entirely. Deliverability can be measured in a multitude of different ways, for example, is your email being sent to an engaged subscriber? And finally, what is your sender reputation like?
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Martech
MARCH 6, 2024
Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With a tight threshold of 0.3%, even one spam mark in 300 emails can raise flags. Play smart by diversifying the volume across different SDRs’ mailboxes and domains. Desired delivery.
ANNUITAS
MAY 28, 2020
In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. He and another colleague, Lee Anne Wimberly, have been leading the effort to uncover the real world results of these recommended demand marketing strategy shifts during the COVID-19 crisis. .
Heinz Marketing
APRIL 27, 2023
What I learned is though it’s important to get your tools and domain set up correctly – it’s really a fairly small facet in ensuring your emails are being delivered. The techie stuff There are several things you need to set up around domain authentication and sender reputation in order to send an email in the first place.
Martech
FEBRUARY 23, 2024
Contestants watch each other’s every move, trying to identify a weakness they can exploit. Reported spam rates (i.e., the number of times readers report your emails as spam) is one of the factors put forth by Google and Yahoo. Spam, in this case, is in the eye of the beholder. Talk about an inside job. It helps no one.
Act-On
APRIL 26, 2024
Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Traditionally, sales reps can assign a higher percentage to the likelihood of a deal closing as they confirm the prospect has the budget, identify decision-makers, and move further along the buying journey.
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