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What Is Domain Authority and Why Is It Important?

Marketing Insider Group

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? What Is Domain Authority? How Is Domain Authority Calculated? How is it measured?

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Email Spam Trigger Words: How you can avoid spam filters

Vision6

According to Google, Gmail blocks more than 100 million emails as spam worldwide each day. Fortunately for you, spam filters can easily be avoided if you know what they’re looking for. Spam filters learn what characteristics are “spammy” by looking at spam emails.

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Should I Use a Separate Domain for Marketing Emails?

The Point

A client asks: “ We’ve been told that we should use a separate and unique domain for email that’s different from our main Web domain. If your main domain isn’t used for marketing emails, it can help preserve that domain’s reputation and thus improve email deliverability. Is this something you’d recommend? ”.

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Five Smart Tips for Choosing a Winning Domain Name

Navigate the Channel

If you’re fortunate enough to be choosing a domain name for a new business venture or company site, congratulations. We’re going to hit you with a couple of quick facts you should consider before we talk the importance of domain names. Now we can discuss our five top tips to help you choose a winning domain name.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

There are also steps you can take to ensure that any risk is minimized. Yahoo has yet to define their rules in detail, but Google’s are published here and summarized as follows: The new Google rules affect companies sending 5,000+ emails per day to any Google users, including Gmail accounts but also (crucially) Google Workspace domains.

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Get Ready for 2024 Email Deliverability Compliance Changes

Act-On

These changes are designed to enhance email security, improve user experience, and ensure that emails reaching users’ inboxes are not only relevant but also safe. Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer.

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Why Content is the #1 Ranking Factor and How to Maximize It

Marketing Insider Group

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute.

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