Litmus

FEBRUARY 5, 2024

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing, you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 112

CAN-SPAM Deliverability Phishing Domain 112

DiscoverOrg

MARCH 12, 2019

Avoiding Spam Traps. Low Bounce Rates. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation? A really quick way to damage your sending reputation is to drive up your bounce rate! Consistent Volume.

Deliverability 214

Deliverability Validation CAN-SPAM Marketing Automation Services 214

Webbiquity

APRIL 23, 2024

When we talk about the final value, it’s the amount of revenue that your marketing effort generates, which can be readily determined from point-of-sale data or your accounting system. ROI can be expressed as a percentage (+3,600%) or as a ratio (36:1). So, how can you ensure your email marketing strategy will deliver a compelling ROI?

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

SendX

JUNE 27, 2020

Then Morty saw a drop in his open rates, click rate. It can be any tab - promotional, updates, or even primary but no email will crash land into the spam folder. So they invest heavily in blocking any email that might fit their category of being spam. What might be spam for you, might not be spam for me.

Deliverability 195

Deliverability Work Management CAN-SPAM Tips 195

Zoominfo

NOVEMBER 15, 2019

Segmentation, personalization, automation…And perhaps most important of all, email deliverability and email bounce rate. In today’s post, we’re going to offer two truths and one lie about email bounce rates — and you shouldn’t have much trouble spotting the lie. How can you monitor sender reputation?

Validation 200

Validation CAN-SPAM Deliverability Marketing Automation Services 200

SendX

JUNE 12, 2020

So in this post, I’ve written about the most important email analytics, how to calculate them, and a few things you can do to shine those numbers and thus drive up your business growth. Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. What do they have in common?

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

SmartBug Media

JULY 18, 2023

Email campaigns can be an incredibly effective marketing strategy , but your email deliverability—your ability to skip the spam folder and see an optimal inbox placement (keyword: inbox, not promotions folder)—matters. If you’ve been struggling to get your campaigns out of the spam or promotions folder, fear not.

Deliverability 98

Deliverability CAN-SPAM Open Rate Click Rate 98

Martech

SEPTEMBER 7, 2022

Make sure you don’t confuse your email deliverability with your email delivery rate. However, it refers to both inbox and spam. It matters more since most people don’t check their spam folders. Let’s look at some quick ways to improve your email deliverability, so you can convert more.

Deliverability 106

Deliverability CAN-SPAM Validation API 106

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Salesforce Marketing Cloud

DECEMBER 10, 2021

Many emails never reach a subscriber’s inbox – but with good planning, you can avoid your message falling through the cracks. But first, let’s define deliverability, email deliverability vs. the delivered rate, and the email sender reputation score. How email deliverability is different than email delivered rate.

Deliverability 98

Deliverability Email Marketing CAN-SPAM Planning 98

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

CAN-SPAM 217

CAN-SPAM Marketing Automation Services Deliverability Opt-out 217

The Point

DECEMBER 15, 2020

There are multiple, legitimate reasons to suspend or even delete non-responsive leads from your mailing lists or CRM database: * Non-responsive leads can weigh down engagement rates and create a distorted view of campaign metrics. Even then, success with email programs can often be a long-term proposition.

Lead Scoring 162

Lead Scoring Lead Ranking Leads Lead 162

Binary Demand

APRIL 19, 2024

True proficiency in email marketing transcends surface-level metrics like opens and clicks. Implementing a strategic re-engagement program can help maintain audience interest and involvement. Click-through rate The Click-Through Rate (CTR) measures the percentage of email recipients who click a link after opening it.

Email Marketing 52

Email Marketing B2B Marketing CTR Planning 52

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. You save money - because you can use any basic, affordable ESP to get the job done. What did you miss?

Blast Campaigns 196

Blast Campaigns Opt-out CAN-SPAM Click Rate 196

SendX

MARCH 30, 2020

Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. Yes, personalization and segmentation can be done. You save money - because you can use any basic, affordable ESP to get the job done. What did you miss?

Blast Campaigns 195

Blast Campaigns Practices Opt-out Best Practices 195

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. Click here to download! ” What if I still care about open rate data?

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Martech

OCTOBER 30, 2023

Because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. there are a lot of obstacles that can get between you and your intended recipients. This can be executed as a “welcome” email.

Email Marketing 109

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 109

SalesIntel

OCTOBER 5, 2023

A well-crafted email can spark interest, drive conversions, and nurture long-term business relationships. These criteria can include demographics, behaviors, preferences, and other relevant data points. Optimized Timing: You can also time your emails more effectively by segmenting your list.

Segmentation 52

Segmentation CAN-SPAM Deliverability Privacy 52

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. .

Deliverability 103

Deliverability CAN-SPAM Opt-out Opt-in 103

Litmus

JULY 15, 2022

While email deliverability can feel like a bit of a mystery at times, you don’t have to cross your fingers and hope that your messages end up where you intend. With Litmus Spam Testing , you can identify and fix issues that might otherwise land your emails in spam—long before you hit send. What is Litmus Spam Testing?

CAN-SPAM 87

CAN-SPAM Deliverability Phishing Domain 87

Navigate the Channel

AUGUST 23, 2023

With crowded email folders and stringent spam filters, this challenge is more complex than ever. As a result, even well-crafted B2B emails might end up diverted to spam folders or promotions tabs, significantly reducing their visibility and impact. Social proof validates your claims and positions your brand as a reliable solution.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Math is fun! Not so much.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

JUNE 2, 2022

Not sure what type of subject line will get the best open rates? Bounce Rate. When sending to a specific email list, your bounce rate shows what percentage of your contacts are not accepted by your recipients’ email servers. A high bounce rate can hurt the overall send health of your IP address. Conversion Rate.

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

DealSignal

AUGUST 3, 2023

The data used in them can vary greatly. The lack of high-quality contact data can not only reduce the effectiveness of your email marketing campaigns – it can get your domain blacklisted. You can avoid this by using well-targeted, verified contact information that’s up-to-date.

Deliverability 94

Deliverability B2B Lead Scoring Lead Ranking 94

Zoominfo

JANUARY 31, 2023

But beyond just telling you how well this can work, I’ve actually done the math, and you can see for yourself. I’ve gone deep into the impact ZoomInfo can have on a sales team’s day-to-day work, and if used properly, you can more than double the number of deals while spending just a tiny fraction of additional labor.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Litmus

NOVEMBER 17, 2021

Sometimes spam seems like the great unknown. There’s so much out there about spam—but it’s hard to narrow down what exactly is keeping your email from the inbox? What spam filters look for. How Litmus Spam Testing works. What do spam filters look for? Spam trigger words. Spam reports.

Deliverability 90

Deliverability CAN-SPAM Phishing Domain 90

SendX

AUGUST 31, 2020

The point is that there are different email providers that people use, such as Yahoo, Outlook, or Gmail, and this can make the emails appear differently for email subscribers. Images can sometimes be blocked, fonts might not render, and alt text can be missing. It can be tested on different variations of the browser.

Tools 195

Tools CAN-SPAM Deliverability Paper 195

SendX

JANUARY 28, 2019

This works ok when you have a smaller list size but as your list grows, you will see that your open rates begin to drop hence offsetting your list growth. Clean your email list Less can be more than enough. Unengaged subscribers opt out (unsubscribe), mark email spam OR block you altogether. Does this sound counter initiative?

Open Rate 158

Open Rate Work Management Marketing Management Deliverability 158

Binary Demand

JULY 21, 2023

By leveraging business data, a B2B data solution company can tailor their strategies, identify target markets, and focus on the most promising leads. Computer programs can process intent data in sales and marketing and are highly valuable, facilitating the identification and communication with potential sales leads.

Ideal Customer Profiles 98

Ideal Customer Profiles B2B Intent Data Marketing Management 98

Martech

DECEMBER 19, 2023

When this policy change was announced in 2023, it set off a round of hand-wringing among email marketers who worried their bounce rates would skyrocket and their lists would shrink. That makes them vulnerable to being hacked and used for identity theft and sending spam and malicious emails. This is where I get heated.

Marketing & Strategy 106

Marketing & Strategy CAN-SPAM Opt-out Work Management 106

ClickZ

JANUARY 5, 2021

Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and greater use of AMP. Alternatives to open rate tracking.

Marketing AI 141

Marketing AI Email Marketing Trends Open Rate 141

SalesIntel

JUNE 13, 2023

Nurturing an ever-green list of active email subscribers is a key element of keeping customers engaged, ensuring they click, open and read most of the content that ends up in their inboxes. When executed properly, active subscribers, those that end up opening emails, reading the content, and clicking the links result in higher engagement.

Work Management 52

Work Management Marketing Management Practices CAN-SPAM 52

Hubspot

SEPTEMBER 9, 2020

Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. They record if people frequently unsubscribe or report spam from certain email senders, and then assign you a Sender Score based on that monitoring.

Deliverability 98

Deliverability CAN-SPAM Click Rate Marketing & Strategy 98

illumin

DECEMBER 13, 2023

By looking critically at how users interact with the emails they send, marketers can see what imagery and communications have a positive impact and which content urges users to hit the unsubscribe button. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. The more data you collect and leverage with a modern CRM, the better you can tailor your emails to specific segments.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

ANNUITAS

OCTOBER 15, 2020

While these metrics can be a valid part of a strong demand marketing strategy, they don’t tell the whole story. When connected to those outcomes, these metrics can become meaningful, but standing alone, they become dangerous. Clicks and Opens. Here are five vanity metrics your marketing team needs to be wary of. .

Blast Campaigns 147

Blast Campaigns Elasticity Eye-Tracking B2B Thought Leadership 147

TowerData

JANUARY 3, 2023

More than ever, your success will depend on having an email database that can meet this challenge. Although it has not come up for vote by the full House yet, it represents the first comprehensive privacy legislation that would replace a confusing patchwork of earlier laws (not including CAN-SPAM, the U.S. The proposed U.S.

Trends 92

Trends Work Management Privacy Advertising Agencies 92