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20 Questions: Email Marketing

SendX

In a marketer’s quest to gather more attention, gain more engagement, and generate more clicks, it's inevitable that questions would come up. Social media has grown at an exponential rate over the last ten years. As often as you can without annoying your customers. How can I ensure that my emails are delivered?

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Email marketing 101: The five basics

Martech

At the same time, repetitive tasks can take 10 or more hours per week. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. You can even provide the link to your website. In the worst case — in the spam folder.

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How to craft killer CTAs that convert B2B prospects

Martech

Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Just like we click “Accept” on cookie popups, our brains anticipate CTAs in certain contexts. Sound less pushy.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

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2 Truths and a Lie: High Email Bounce Rates and Sender Reputation

DiscoverOrg

Avoiding Spam Traps. Low Bounce Rates. A low sender score may cause a service provider to divert your emails to the spam folders of recipients within their network. How can you monitor sender reputation? A really quick way to damage your sending reputation is to drive up your bounce rate! Consistent Volume.

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Key Benefits of Mass Text Messaging in B2B Marketing

Valasys

In this article, we will explore the key advantages of mass text messaging and delve into the implementation process, as well as how to overcome potential challenges. By leveraging the ubiquity of mobile phones, businesses can now reach their customers wherever they are, at any time.