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How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign

Benchmark Email

With the holidays fast approaching, are your Black Friday email campaigns optimized and ready to go? Take a look at them and ask yourself, “Will… The post How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign appeared first on Benchmark Email. Maybe you’ve already got the emails written.

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8 Content Marketing Research Tools You Should Be Using

Marketing Insider Group

The digital marketing world may continue to change, but one thing’s for sure: content remains king. In-depth content marketing research. That’s where content marketing research tools come into play, streamlining the processes and turning challenges into opportunities. And what sets great content apart from the rest?

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Email and SMS Marketing: Seven Intriguing Facts and Benchmarks

Webbiquity

Email marketing has for years provided the highest ROI of any digital marketing tactic. Today, ecommerce vendors are increasing combining email with SMS (text) marketing; marketers sent a whopping 62% more SMS marketing messages last year than in the previous year. What’s driving the growth of SMS campaigns?

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16 of the Worst Writing Mistakes to Avoid in Your Email Campaigns

Benchmark Email

Writing mistakes are the absolute worst, especially when they’re in any sort of marketing material. When we make simple writing mistakes, especially in our email marketing, they can derail the focus and purpose of your message, impact your reputation with your target audience, and lead to miscommunication. Let’s face it.

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A Crash Course in B2B Email Creative

Speaker: Howard Sewell, President, Spear Marketing Group

Too often, email campaigns are seen as something that "just anyone" on your team can put together. Join Howard Sewell of Spear Marketing Group, a leading B2B agency, as he uses real-world examples to highlight tips, techniques and key principles that can make or break your campaigns. How to grab and keep the reader’s attention.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham

The Forward Observer

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. Learn how to use his techniques to write ads that sell with certainty.

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Download 7 Exceptional Event Email Templates for Driving Attendee Engagement

Download "7 Exceptional Event Email Templates for Driving Attendee Engagement" eBook and write winning event emails right away! Relying on decades of social science research and cutting edge behavioral data, SpotMe shows you their science-based methods for creating wildly successful event-marketing email campaigns for almost any situation.