Velocity Partners

JULY 5, 2023

Our last campaign generated loads of leads! Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to talk to sales. That’s because marketers don’t put clicks in context.

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Salesforce Marketing Cloud

MAY 5, 2023

We’re thrilled to officially announce the 2023 class of Marketing Champions. What makes a Marketing Champion? All marketers are storytellers, artists, tinkerers, and scientists by nature. What makes a Marketing Champion? All marketers are storytellers, artists, tinkerers, and scientists by nature.

Class 98

Class Communities Curation Storytelling 98

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients. Are you ready to transform your marketing?

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

Martech Advisor

FEBRUARY 14, 2020

Brands have started to look beyond love and romance for their Valentine's Day marketing. We analyzed our favorite Valentine’s Day marketing campaigns that painted the real picture of love – celebration, sharing, and honest conversations. Diversity should be top-of-mind for marketers this Valentine’s Day.

Campaigns 105

Campaigns CPO Best Practices Advertising Agencies 105

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Litmus

SEPTEMBER 30, 2020

Litmus now offers email marketing certification for both marketers and designers. Designers, developers, and marketers get the skills they need to advance their careers through our Litmus Live Workshops. Litmus-Certified Email Marketers. These folks are certified as both email marketers and designers.

Email Marketing 117

Email Marketing VALS Multi-Channel Marketing & Strategy 117

Integrated B2B

APRIL 17, 2018

As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Gives you and the team a chance to stop up and review the key messages/visuals behind your brand – have the market’s needs changed? Key take-aways.

Brand Identity 40

Brand Identity Branding Ad Building Trade Show 40

Integrated B2B

APRIL 17, 2018

As the demands swirl around high-performing teams, it gets hard to keep the Big Picture in focus and easy to lose inspiration – particularly with the long-game nature of B2B marketing. Gives you and the team a chance to stop up and review the key messages/visuals behind your brand – have the market’s needs changed? Key take-aways.

Brand Identity 40

Brand Identity Branding Ad Building Trade Show 40

Heinz Marketing

OCTOBER 16, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. A few weeks ago Heinz marketing put on a three-hour Predictable Pipeline workshop with ON24, part of the fastFWD webinar series. This event had over four hundred attendees made up of marketing professionals across several different B2B industries.

Webinar Metrics 141

Webinar Metrics Planning Top of Funnel Marketing & Strategy 141

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. Most interesting vendors Writer.

Marketing AI 112

Marketing AI Work Management Marketing Management Vendors 112

Martech

FEBRUARY 24, 2022

Long gone are the days when marketers could dismiss these technologies as a fad or as applications not ready for the mass market. As marketers continue to break through the noise facing consumers 24/7, understanding and embracing new immersive technologies can be an effective way to engage and delight audiences.

Planning 133

Planning Advertising Agencies Paid Search Agency Mobile Advertising 133

Martech

MARCH 28, 2022

For years marketers have been scrambling to produce more content, leads and events. The teams that really nail agile marketing do less work with more focus on outcomes. When numbers are soft, it’s natural for panic to set in and to respond with the need for more marketing. Processing.Please wait. Stop the floodgates.

Planning 109

Planning Work Management Paid Search Agency Lead Scoring 109

Martech

JUNE 9, 2022

We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article, A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles.

Planning 98

Planning Work Management Validation Paid Search Agency 98

SnapApp

JANUARY 10, 2017

You can now register for Marketing Fit! A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. Why Marketing Fit? Come Away With Three Personalized Marketing Assets. Keynote Talk by Matt Heinz.

Planning 48

Planning Top of Funnel Network Marketing Marketing Funnels 48

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Will I achieve business goals with marketing at the forefront? What can effective marketing do for my organization? The truth is that when done properly, marketing works, and we have proof. What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

Marketing Insider Group

FEBRUARY 5, 2024

As the team at Marketing Insider Group, we’re always knee-deep in digital marketing trends, and GA4 has been a hot topic on our radar. In this article, we’re diving into the nitty-gritty of why GA4, despite its advanced features, can feel like a thorn in the side of marketers.

Marketing Analytics Tools 255

Marketing Analytics Tools Privacy Lead Ranking Multi-Channel 255

Martech

MARCH 14, 2024

Net Atlantic’s AI Suite is three tools — Idea Workshop, Email Writer, and Copy Optimizer — in its ListManager program that enhances email campaign creation and optimization. Chatmeter’s Risk Monitoring helps brands monitor and categorize online reviews and social posts to identify potential crises across various risk categories.

Marketing AI 121

Marketing AI Enterprise Management eCommerce User-Generated Content 121

Marketing Insider Group

FEBRUARY 14, 2023

There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. But, if your target market mostly uses a desktop, you need to make sure not to exceed 50 characters. This can be anything from a great deal, the next hot style, an invaluable workshop, a secret hack, you name it!

Creativity 323

Creativity Examples Marketing Budget Urgency Marketing 323

Martech

MAY 26, 2022

Today, social media management platform Hootsuite announced it has joined TikTok’s Marketing Partner Program. This will allow marketers to manage TikTok alongside efforts on all other social media platforms in one place. Read next: Ultimate guide to social media marketing. Get the daily newsletter digital marketers rely on.

Advertising Agencies 115

Advertising Agencies Planning Social Media Newsletter 115

Leadspace

NOVEMBER 13, 2015

Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today.

B2B Marketing 48

B2B Marketing Planning B2B Hubspot 48

Martech

DECEMBER 12, 2023

” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that constant chase for the latest and greatest tool, leading to a cycle of endless acquisition and inadequate utilization. What features matter most for your marketing stack?

Work Management 129

Work Management Marketing Management Budget Programs Software 129

ANNUITAS

AUGUST 8, 2011

The transparency of online marketing has made measurement a priority, but most organizations are still struggling with what to measure and what kind of benchmarks they should expect from various initiatives and investments. Click here to Register and see the entire line up for the Marketing Metric Workshop Series.

Sales Qualified Leads 100

Sales Qualified Leads Advertising Benchmark High Quality Lead Leads 100

Outbrain

MAY 26, 2020

Two months ago, we couldn’t have dreamed of pulling this entire Affiliate Workshop Series off in such a short amount of time. This trending, platform-agnostic series surpassed all expectations, providing extremely tactical, direct to-dos Affiliates and Performance Marketers could run with as soon as each workshop ended.

Co-Registration 29

Co-Registration Ads Verticals Budget Programs 29

Outbrain

SEPTEMBER 6, 2021

Even so, they highlight just how competitive Cyber Weekend has become for retailers, and why Black Friday and Cyber Monday continue to be the busiest and most important times of the year in the seasonal marketing calendar. Every marketer knows that interactive content works, but creating something that really stands out is a challenge.

Campaigns 52

Campaigns Best Practices Ad Exchange Paid Search Agency 52

Martech

OCTOBER 4, 2023

Do you really need another marketer on your team? Eventually, you’ll need to hire another marketer as your team grows. Upgrade your process One of the biggest challenges marketing teams face is a lack of processes and systems. Marketing constantly changes with new tools, platforms, channels and tactics.

Paid Search Agency 122

Paid Search Agency Terms and Conditions Work Management Training 122

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Launch Marketing

FEBRUARY 28, 2024

In a competitive manufacturing market, marketers are presented with many challenges and opportunities. With constantly changing trends, marketers must navigate buyer expectations, what is effective and much more. While it might seem enticing to use every marketing channel, you do not need to have a presence on every one.

Lead Scoring 62

Lead Scoring Lead Ranking Sales Qualified Leads Planning 62

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. Collaborate.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. But all things go-to-market will fall better into place once you do it. I don’t agree.

Top of Funnel 64

Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Paid Search Agency 126

Paid Search Agency Marketing Attribution Top of Funnel Companies 126

Webbiquity

JANUARY 12, 2022

For many marketing leaders and professionals, giving back is the right thing to do. B2B businesses that donate to charity open their business to marketing, employee engagement, and branding opportunities. Promote email marketing for donations. Six Charitable Giving Ideas for B2B Companies. Feed the hungry at a local food drive.

Paid Search Agency 302

Paid Search Agency Companies Advertising Agencies B2B 302

Valasys

FEBRUARY 13, 2024

Your mission is crystal clear: to boost revenue, expand your market footprint, and cultivate enduring relationships with your clients. In this scenario, the significance of B2B growth marketing cannot be overstated. What is B2B Growth Marketing? Why do you need B2B Growth Marketing?

Growth Marketing 52

Growth Marketing B2B Marketing Marketing & Strategy Marketing Strategy 52

Bannerflow

OCTOBER 16, 2020

We are pleased to announce the latest winner of Bannerflow’s quarterly best display campaign competition for 2020. Our competition highlights the very best display campaigns out there, focusing on the use of technology, design, and overall impact of an ad. Afterall, that’s the purpose of our platform.

Display 59

Display Advertising Agencies Advertisements Advertising 59

ClearVoice

JANUARY 29, 2024

The diversity can unearth unique insights, skill sets, and fresh ideas to ensure your content reflects a broader and more in-depth understanding of your market and audience. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. Engaging prospects through email marketing is essential. However, running successful campaigns requires substantial effort. What is B2B Email Marketing Automation?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Outbrain

MAY 12, 2020

Or, unsure how to shift your performance campaigns? Get all your questions answered and hear what other Performance Marketers are curious about. And, as promised, here’s a quick recap of our first two workshop sessions (with the links to the recordings below!). Well, we’re here to help, twofold. A little battle of the buyers.

Webinar Metrics 26

Webinar Metrics Marketing & Strategy Verticals Trends 26