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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Branding 161
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Groundhog Day Marketing: Six Tips to Get Out of a Marketing Rut

Trade Press Services Newsletter

While it’s a hilarious premise for a movie, it’s downright terrifying in real life—especially when it comes to marketing. ” It’s easy to fall into that trap of Groundhog Day marketing, but it often leads to repeatable mistakes, missed opportunities and less-than-optimal results. .” Get back to basics.

Tips 246
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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Set specific marketing goals.

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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

She is in charge of developing and executing Institute-wide social media initiatives and campaigns and provides social media consultation and direction for more than 250 departments, labs, and centers. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

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How Intent Data Helps Marketers Convert A-List Accounts

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way.

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How to Review the Capabilities of Your Marketing Agency

Marketing Insider Group

There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Properly reviewing your marketing agency’s capabilities is no easy task. Here’s what you need to know to review and select a marketing agency that’s guaranteed to grow your business.

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Nine Benefits of Using Social Proof in Marketing

Webbiquity

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy.