Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. Andy spoke poignantly about the deep challenges of being a full-time creative, and the lessons marketers may learn from his own journey. Marketers focus too much on sale. They lose sight of power of well-told story, says @andyweirauthor.

Marketing AI 93

Marketing AI Peer-to-peer Television marketing Creativity 93

The Mx Group

DECEMBER 4, 2023

print media in marketing omni-channel marketing campaigns

Branding 62

Branding Brand Identity Advertising Channels Campaigns 62

Marketing Insider Group

JANUARY 5, 2021

If you do a little more research, you’ll soon discover that all of these brands are putting a lot of time and effort into content marketing. GoPro has been the subject of many content marketing success case studies, again focusing on user-generated content. Content marketing gives your brand a voice. Weight Watchers.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Launch Marketing

NOVEMBER 6, 2019

When you open your news app or scroll through your favorite news site, you might be hard pressed to find B2B marketing campaigns making the first page—or really any page for that matter. But believe it or not, notable B2B campaigns are out there. Attention Grabbing Campaigns.

Campaigns 70

Campaigns B2B Marketing Examples Paid Search Agency 70

Tomorrow People

JULY 21, 2021

As product marketing grows and business needs evolve, companies are pursuing a new multiskilled breed: the growth marketer. Marketers and the marketing skill set are always evolving as the business landscape changes, new technologies emerge, and customer expectations shift. What is growth marketing?

Growth Marketing 207

Growth Marketing Multivariate analysis Planning Top of Funnel 207

Ontraport

FEBRUARY 12, 2020

With so much attention on online marketing, it can be easy to forget that offline campaigns are still a viable option for many areas of the market. In fact, offline marketing — using channels including billboards and postcards — can now be seen as a way to stand out in the saturated online marketplace.

Campaigns 59

Campaigns Cost per Acquisition CPA Domain 59

Navigate the Channel

OCTOBER 31, 2023

ER Marketing is privileged to receive a top Building Systems Council (BSC) Jerry Rouleau Award for Excellence in Marketing and Home Design, administered and judged by the National Association of Home Builders (NAHB), one of the largest trade associations in the U.S., Kansas City, Mo. – The ad’s goals were to associate Feeney Inc.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Cable Press 65

SnapApp

MAY 2, 2016

On April 30th Fortune Magazine published a feature article on Heavy Construction Systems Specialist ’s (HCSS) brilliant bracket marketing campaign that was created with SnapApp. Read “ Here Are the Best Construction Projects in America ” at Fortune Magazine! and Canada. 800% increase in overall web visitor traffic.

Features 48

Features Sales Cycle Stats Custom Publishing 48

Navigate the Channel

APRIL 17, 2023

ER Marketing is honored to receive seven awards from the Hermes Creative Awards , administered and judged by the Association of Marketing and Communication Professionals (AMCP), one of the largest, oldest, and most respected evaluators of creative work in the marketing and communication industry. Kansas City, Mo. –

Creativity 65

Creativity Public Relations Press Advertisements 65

Stevens & Tate

NOVEMBER 30, 2023

Welcome to our November 2023 edition of “What’s Trending,” where we bring you the most relevant marketing trends and insights. Stay informed and ahead of the game with our curated collection of marketing trends and reports in winter 2023. The smartphone drastically changed consumer behavior in marketing.

Trends 91

Trends Funnel Advertising Digital Marketing Funnels Loyalty 91

markempa

FEBRUARY 10, 2014

I say this because boring marketing is often a pain point for B2B marketers. Admittedly, it’s tough to create excitement around content in general, so I understand the struggle to find that wild spark in niche markets or with products and services that don’t seem to have an ounce of sexy on their surface. Boring is a choice.

Creativity 120

Creativity Email Marketing Campaigns Planning 120

Martech

FEBRUARY 7, 2023

In the first few weeks of 2023 alone, at least 174 tech companies have cut close to 60,000 jobs, according to Fortune magazine. What does this mean for marketers? By knowing where you’re headed, you can use agile marketing to focus on the work that’s going to perform best. It’s time to be more strategic.

Paid Search Agency 112

Paid Search Agency Advertising Agencies Click Rate Lead Ranking 112

BDB

MARCH 1, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. Have you heard of the ‘rule of 7’?

Paid Content 26

Paid Content PR Lead Ranking Lead Scoring 26

BDB

FEBRUARY 23, 2024

It’s a principle which states that customers need to be exposed to 7 pieces of marketing collateral before they’re ready to convert. And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. Have you heard of the ‘rule of 7’?

Paid Content 26

Paid Content PR Lead Ranking Lead Scoring 26

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. In alphabetical order, they are: Jen Capstraw.

Email Marketing 124

Email Marketing Advertising Agencies Paid Social Agency Paid Search Agency 124

Marketing Insider Group

JANUARY 2, 2020

No matter how glamorous the glory days of Madison Avenue sound, you wouldn’t dream of going back to doing marketing the way they did it: glitzy, kitschy commercials that blanketed the airways – all three of them. Marketing transformation isn’t just a makeover – it’s a complete “paradigm shift” in strategy and execution.

Work Management 209

Work Management Paid Search Agency Marketing Management Advertising Agencies 209

ClearVoice

JUNE 19, 2023

Content marketing is still driving success for companies that do it right. Several content marketing areas expect significant growth and change in 2023. These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Hubspot

MAY 7, 2018

Journalists crave juicy stories and viral marketing campaigns, but standing out in a sea of conventional pitches is one of the biggest challenges for any public relations professional. To save you some time, we curated a list of the absolute best of the best to get the creativity flowing for your next campaign. March 31, 2018.

Public Relations 101

Public Relations Examples Campaigns PR 101

Litmus

SEPTEMBER 29, 2023

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! While marketers are most interested in organic social media to reach their target audiences, research shows that consumers prefer to communicate with brands via email. What happened in September?

Marketing AI 80

Marketing AI Email Marketing Phishing Ideal Customer Profiles 80

SmartBug Media

JULY 28, 2021

Over the course of my career, I’ve seen the best digital marketing strategies consist of a solid balance between earned, owned, and paid media. Keep in mind that paid media strategies tend to differ quite a bit from PR and inbound marketing. You may ask yourself, “What is earned versus owned versus paid media?” Let’s define each one.

Inbound Marketing 104

Inbound Marketing PR Paid Search Agency Public Relations 104

Contently

FEBRUARY 2, 2021

I’ve heard variations of it from marketers, freelancers, journalists, and students looking to start their careers. Sure, writing is at the core of multiple marketing jobs, but there are key distinctions. Copywriting and content marketing call for different skills and success metrics. Objectives. For ads, I want creativity.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Biznology

MARCH 28, 2019

(And Slim just left town …) That doesn’t mean that you shouldn’t apply to your marketing the same ideas that made those campaigns so popular. Wouldn’t the cover of a trade magazine read by your target market be better? That doesn’t mean you can’t be a remarkable marketer. Micro Fame Works Wonders. Work at It.

Viral Marketing 142

Viral Marketing Marketing Analytics Tools Television marketing Startups 142

SnapApp

JULY 2, 2014

Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. How Does Interactive Content Help Me Market My Publishing Company? This lead data can then be used for Boston Magazine's future marketing campaigns. . It's simple.

Customer Surveys 48

Customer Surveys Advertising Mediums User-Generated Content Interactive Marketing 48

Martech

AUGUST 4, 2022

“I had never worked in restaurants, but I’d done everything related to books and magazines and newspapers,” said Diamond.”. I had this idea to do a magazine called Cherry Bombe. In 2013, Cherry Bombe launched as a print magazine. Publishing was my world, but the restaurant really opened my eyes. It was Instagram first.

A/B testing 116

A/B testing Eye-Tracking Outreach Custom Publishing 116

The Point

FEBRUARY 11, 2013

Bonnie Crater is a five-time Vice President of Marketing, a former colleague of this blogger from our days at Oracle in the late 80s, and in 2000 was named one of the “Top 20 Female Executives in Silicon Valley” by San Jose Magazine. BC: First, our software is complementary to marketing automation systems and Salesforce.

Marketing Automation Services 100

Marketing Automation Services Salesforce.com Campaigns Budget Programs 100

Marketing Insider Group

JULY 14, 2020

What does marketing even mean right now? So, what’s the answer to marketing in the age of disruption? Marketing isn’t a function. In this post, I’ll take you through marketing in the age of disruption and define five essential tips to help your brand make the leap to change and evolve. Quick Takeaways.

Paid Content 290

Paid Content Ad Frequency Paid Search Agency Marketing Budget 290

ClearVoice

JULY 9, 2021

As digital marketers , our job is to join the conversation and be the medium to help our clients meet their goals. Now, there is influencer marketing which is a newer piece to the unfinished digital puzzle. Also, influencers tend to offer a more hands-on, visual experience that’s different from traditional magazines or publications.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

Brandpoint

OCTOBER 7, 2021

In the marketing world, it’s easy to confuse copywriting and content marketing. However, content marketing and copywriting are distinctly different. What is content marketing? The goal of an organization’s content marketing efforts is to create content that customers find useful and entertaining.

Copywriting 152

Copywriting Content Marketing Burn Rate Content 152

Stevens & Tate

JUNE 7, 2021

Your marketing strategy is not something that you should take lightly. Without effective marketing, it’s going to be very difficult to grow your audience, not to mention your customer base. What Is Outbound Marketing? Outbound marketing is the more traditional form of marketing. What Is Inbound Marketing?

Top of Funnel 73

Top of Funnel Inbound Marketing Paid Search Agency Marketing & Strategy 73

Adobe Experience Cloud Blog

SEPTEMBER 1, 2016

Author: Paul Geller One of the biggest challenges that marketers face today is finding a way to rise above the noise. In a time when people are content grazers (scanning, snacking, and quickly moving on), you need to find ways to make your content and campaigns stick. So how can marketers get in the game? NY Times hosted a U.S.

Campaigns 91

Campaigns Paid Search Agency Marketing Automation Services Thought Leadership 91

Martech

SEPTEMBER 22, 2021

billion in 2020, with sales of pet food and treats reaching a record $42 billion, according to Pet Food Processing magazine. Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. Total pet industry revenue in 2020 hit a record $103.6

Tactics 100

Tactics Privacy Purchase Marketing 100

ClearVoice

JULY 27, 2022

In this post, we bring 5 examples of brands absolutely excel at content marketing and explain what you should do to bring your content to the next level. What is content marketing? It varies somewhat from direct marketing, where the brand pushes a product or service and asks the audience to buy. Click To Tweet.

Examples 52

Examples Branding Brand Identity Content Marketing 52

Hubspot

NOVEMBER 13, 2017

So it was a little difficult for me to come up with just one "best" marketing campaign of all time -- which is why there are 14 in this post instead. Why are these marketing campaigns some of the best of all time? In fact, some of us might not have even been alive when these campaigns first aired. It was a hit.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Unbounce

JUNE 10, 2021

Marketers talk a lot about getting customers, but not so much about what it costs. Nowadays, achieving growth and gaining new audiences solely through organic search is tough, so most marketers supplement these with pay-per-click (PPC) ads. CPA is a team effort among all of your campaign elements, including your landing page.

Cost per Acquisition 141

Cost per Acquisition CPA Marketing Budget Marketing Budget Creation 141

Sprout Social

FEBRUARY 17, 2022

And while it’s an effective tool for marketers to engage their subscribers—most will agree it’s a time-consuming task. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Simply put—because it works.

Template 132

Template Email Marketing Blast Campaigns Planning 132

LeadSquared

DECEMBER 7, 2020

Sales and marketing campaigns can completely change the course of a brand. For Nike, the Just do it campaign put them to the top of the charts. While Sony’s White is coming campaign for their new PlayStation Portable gaming consoles backfired (for obvious reasons). Hence, campaigns need careful planning.

Top of Funnel 52

Top of Funnel Promotion Enterprise Management Examples 52

Mereo

JANUARY 30, 2018

Mereo founder and President, Jay Mitchell , was featured in the world renown sales and marketing publication, Top Sales Magazine this month. See excerpt below and download complete magazine here. But how can leadership achieve “dynamic and adaptable” sales and marketing processes?

Buyer Personas 28

Buyer Personas Sales Cycle Content Planning 28