Zoominfo

MARCH 2, 2021

According to research from Litmus, email marketing remains a top digital channel for ROI , although the ability to measure that ROI isn’t always effective. Email marketing can be used in a variety of ways, from communicating basic information such as standard campaigns or discounts to confirming orders and payments.

Email Marketing 272

Email Marketing Campaigns Marketing Budget Paid Search Agency 272

Webbiquity

JANUARY 17, 2020

Over the years this has remained one of the most effective channels to engage customers and generate sales leads. That said, the General Data Protection Regulation (GDPR) legislation that came into effect back in May 2018 has meant some big changes to email marketing and how businesses contacted potential and existing customers.

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

SocialPilot

MARCH 12, 2024

It was 2019, when Microsoft ran an integrated marketing campaign with Carlsberg. The essence of Integrated Marketing campaign lies in the fact that despite the cross-platform variance in execution, the coherence of the message is retained all throughout. What is an Integrated Marketing Campaign? And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KoMarketing Associates

MARCH 3, 2020

With an online presence becoming essential for all B2B ecommerce companies, an effective paid marketing strategy should go hand-in-hand. The start of any advertising campaign should always lie on discovering the target audience and how they search for products. Define Your Audience. Set Up Google Shopping Ads. Customer email lists.

Paid Search Agency 212

Paid Search Agency eCommerce Effectiveness Companies 212

Zoominfo

OCTOBER 13, 2023

In order to avoid fines, penalties, and breaking customer trust, it’s important to understand key privacy laws in Germany and how to go to market in an effective, compliant way. The GDPR outlines the requirements that need to be met in order to rely on a particular lawful basis.

Marketing Analytics Tools 130

Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

Martech

MARCH 4, 2024

It allows companies to set up campaigns that run on their own without further human intervention. Personalizing an email can increase its effectiveness, so when you discover that you have first names in your email database, you change your subject line or salutation to include it. Keep track of the volume of each of your campaigns.

Marketing Automation Services 133

Marketing Automation Services Marketing Automation Work Management Automation 133

Webbiquity

SEPTEMBER 27, 2019

Are your your email campaigns effective? Here’s a step-by-step guide on how to conduct an email audit plus tips on how to improve your campaign results using your findings. An email audit is extensive examination of email marketing processes to evaluate their effectiveness. How to Audit Your Email Campaigns.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

RDIGS

MAY 25, 2023

B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. Through a thorough analysis of this data, enterprises can make well-informed decisions and customize their marketing tactics to effectively connect with their potential clients and existing customers.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Martech

OCTOBER 16, 2023

Transactional email These mark a transaction – an exchange of value – such as an order confirmation or a payment receipt. Consider two popular transactional emails in retail ecommerce: the order confirmation and the shipping confirmation. The design also must scale up for large orders. They can be financial or contractual.

Marketing Automation Services 135

Marketing Automation Services Marketing Automation Email Marketing Automation 135

Marketing Insider Group

JULY 22, 2020

There are plenty of ways that marketing campaigns can be automated. So how should marketers utilize automation in order to see the greatest benefits? There are several types of triggered emails that can be effective for various reasons: Welcome and onboarding emails. Determine Your Customers’ Actual Journey.

Email Marketing 324

Email Marketing Automation Campaigns Planning 324

Salesforce Marketing Cloud

JANUARY 4, 2024

We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Why use drip campaigns? How do you optimize drip campaign performance? Table of contents What is drip marketing? How do you get started with drip marketing?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

SendX

NOVEMBER 12, 2020

Email marketing is the most effective digital marketing strategy, with the highest return on investment across every other marketing method. Email campaigns are capable of generating up to $42 per every $1 spent; a staggering 4,200% ROI ! It’s only going to raise the cost of your campaign, without bringing any ROI.

Outreach 195

Outreach Campaigns Work Management Marketing Management 195

Convince & Convert

JUNE 20, 2017

Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. Are you experiencing a creative drought?

Social Media 164

Social Media Creativity Campaigns Effectiveness 164

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. Developing strategy, running tests, launching campaigns, keeping up on industry developments and what the competition is doing — all this can make for long days and the stress of never having time to catch your breath. What’s missing? Get MarTech! In your inbox.

Email Marketing 95

Email Marketing Effectiveness Work Management Planning 95

Stevens & Tate

JANUARY 20, 2023

Not only are PPC ads a great way to bring in more traffic, they are incredibly cost-effective and are particularly useful for trying out new keywords or copy. For example, benefits include: The ability to test out different ad elements for other ad campaigns. It’s why Google AdWords continues to be popular with advertisers.

Adwords 85

Adwords Cost per Acquisition Display Intent 85

Sprout Social

DECEMBER 11, 2019

Influencer marketing campaigns can bolster our brands’ credibility, extend our message, lower our barrier to amazing content and impact our bottom line. Great influencer marketing campaigns are built on trust. In order for a brand and influencer partnership to work well, there has to be a level of trust between them.

Advertising Agencies 98

Advertising Agencies Campaigns Effectiveness Ad Building 98

Optinmonster

JUNE 19, 2020

Do you want to create a simple order form in WordPress that makes your checkout flow as simple as possible? Creating an order form comes in handy especially when you only want to sell a few products without the hassle of turning your website into a full-on eCommerce store. How to Create a Simple WordPress Order Form.

Order 81

Order Template eCommerce User-Generated Content 81

SmartBug Media

APRIL 18, 2023

But how do you know if your email drip campaigns are performing as well as they could be? In this article, we'll dive into the differences between drip campaigns and lead nurture campaigns and explain why understanding these differences is crucial for optimizing your email marketing efforts. Let's dive in!

Campaigns 98

Campaigns Advertising Benchmark Click Rate Open Rate 98

ANNUITAS

APRIL 20, 2020

When it comes to demand marketing, what matters is how effective that content is at moving prospects through the funnel to closed-won. But being able to measure content effectiveness is still a challenge for many marketers. . Without the ability to do that, your team is stuck in a cycle of random marketing campaigns.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ClickZ

DECEMBER 4, 2019

When working on a national campaign for a major retailer, it’s important not to lose sight of how valuable localizing that campaign is. We did a deep dive to explore the primary attributes of all three personas in order to identify opportunities to expose the client to these key groups in a way that resonated with them.

Allocation 88

Allocation CPA Cost per Acquisition Campaigns 88

SocialPilot

APRIL 26, 2024

Firstly, when you schedule social media posts, you free yourself from all the burdens that are keeping you from creating a remarkable social media campaign. You can reschedule or re-order social media posts on your SocialPilot Calendar with a simple drag and drop. The post How to Schedule Social Media Posts Effectively?

Social Media 59

Social Media Effectiveness Media Top of Funnel 59

Perkuto

FEBRUARY 3, 2021

For example, you may have two different Smart Campaigns - which are perfectly functional - but produce an undesired result because they didn’t execute in the right order. Chances are, your issues are due to the order of operations.

Marketo 59

Marketo Order Spending Ad Building 59

Adobe Experience Cloud Blog

MARCH 19, 2020

Digital tactics are effective, but too much can create noise, drowning out your brand message and leaving consumers with the negative side effects of digital overload. Offline channels like direct mail, however, remain incredibly effective at driving awareness and engagement. Demand Generation. Account-Based Marketing.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

JangoMail

OCTOBER 7, 2021

What is a drip campaign? Drip campaigns, also known as Autoresponders, are a series of automatic emails sent at predetermined intervals. When we talk about drip campaigns here at JangoMail, we call them Autoresponders. When we talk about drip campaigns here at JangoMail, we call them Autoresponders. It’s that easy!

Autoresponders 97

Autoresponders Campaigns Advertising Funnels Top of Funnel 97

Martech

SEPTEMBER 28, 2022

Brian Cugelman, a senior behavioral scientist at the Toronto-based Behavioral Design Academy, “what went wrong” here is a good example of a “backfire” — an ad campaign that delivers an unintended consequence, sometimes bad. Cugelman had to approach marketers who made mistakes in order to document and study them.

Campaigns 120

Campaigns Paid Search Agency Work Management Marketing Management 120

Webbiquity

JUNE 8, 2021

Effectively budgeting for your marketing practices can help. Marketing leaders can prevent this negative impact on morale and optimism by using proven and effective strategies to design their marketing budgets. This trend is counteracted by using specific budget columns to design effective marketing budgets. 1: Branding.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Launch Marketing

MARCH 4, 2020

Get an extra boost on your campaign performance with our free Digital Marketing Guide for B2B Marketers eBook! What are the main reasons a B2B company should implement a PPC campaign? Jeff: Brand awareness, demand generation and ecommerce effectiveness are probably chief among the top reasons to implement a PPC campaign.

PPC 79

PPC Campaigns Effectiveness B2B 79

Martech

MAY 6, 2022

This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Social Media 115

Social Media Paid Search Agency Social Marketing Effectiveness 115

Martech

DECEMBER 13, 2022

If different parts of a campaign help move a customer smoothly through their journey, that’s because data like customer preferences and personalization are also unified to help power the experience. “In In order to send you that perfect email, we first need to know who you are, what your preferences are,” said Alfonso. Get MarTech!

Effectiveness 117

Effectiveness Marketing Automation Services Ad Building Work Management 117

Liveintent

DECEMBER 15, 2020

However powerful a media channel, email still requires effective display design to drive success. In the words of Leo Burnett, “The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.” Check out our eBook.

Display 131

Display Design Ads Effectiveness 131

Inbox Insight

APRIL 14, 2023

Building an effective Target Account List (TAL) sets the solid foundations required for a successful Account-Based Marketing process. If you get this right, you can focus resources on higher quality leads and improve the return on investment for your campaign. With ABM campaigns relying so heavily on data, there is no room for error.

Demand Generation 96

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 96

Bannerflow

JANUARY 18, 2022

The best display advertising campaigns of 2021 were among the most inventive we have seen. Display advertising appears easy but great ads require the right tech and the right people in order to be successful. And of course, the ad campaigns that were the best in 2022 feature both these traits in abundance.

Display 98

Display Advertisements Advertising Campaigns 98

Inbox Insight

JUNE 16, 2023

That is why identifying target accounts is crucial to a successful Account-Based Marketing campaign. Working with accounts where an open dialogue already exists and where trust has been achieved through tangible results is highly likely to be more effective than pursuing net new accounts.

Account Based Marketing 82

Account Based Marketing Ideal Customer Profiles ABM Lead Ranking 82

Martech

DECEMBER 15, 2021

We have campaigns that are designed to drive traffic to our website, other campaigns that generate net new leads, and others that are designed to have meaningful conversations, like events and webinars,” said AlMukhtar. Every brand team has specific goals they want to reach with a particular campaign. Buyer intent signals.

Intent 114

Intent Intent Signal Campaigns Zoominfo 114

Sprout Social

NOVEMBER 8, 2021

How to use Instagram Stories Highlights effectively. Instagram Story Highlights are also perfect for promoting upcoming or recurring events in order to increase the number of registrants or attendees, as well as events that your business participated in. Put your campaigns front and center. Promote events. Introduce your team.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Martech

MAY 4, 2022

” Traditional demand gen, by itself, isn’t enough to encompass an effective ABM strategy ; marketers need to treat ABM as a separate activity. These activities serve the purpose of pinpointing accounts with a high potential to convert and developing more effective marketing strategies targeted toward them. Why it’s hot.

Account Based Marketing 112

Account Based Marketing ABM Webinar Metrics Effectiveness 112

SmartBug Media

APRIL 9, 2019

In fact, back during monthly reporting week, I found that I’d more often run into the opposite problem: There was often an overabundance of information about each specific piece of an inbound marketing campaign, and I’d pull all of it. In order to demonstrate the success of your promotional emails, you’ll want to take a look at ….

Campaigns 68

Campaigns Effectiveness Landing Pages Click Rate 68