Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Marketing AI 103

Marketing AI Training Generation Budget Programs 103

Digilant

JANUARY 11, 2024

We’ve compiled essential information to help advertisers navigate the upcoming media frenzy and capitalize on opportunities throughout the games. Advanced TV Streaming TV is vying to dethrone cable and satellite when it comes to fans’ preferred viewing methods. Let’s jump in. What Was March Madness Viewership Like in 2023?

Advertising Channels 59

Advertising Channels Advertisements Advertising Cable 59

Martech

MARCH 22, 2023

Dig deeper: How Haleon built social media intelligence in-house What are they. Consumers who opt in will get three reminders about a marketing event: One day before, 15 minutes before and at the time it happens. The Meta-owned company says this comes after a successful test run in partnership with the cable network Starz.

Advertising Channels 86

Advertising Channels Advertisements Advertising Cable 86

Martech

DECEMBER 21, 2021

The acquisition will combine Microsofts’ global customer base, audience intelligence and technology with Xandr’s platform, which offers scaled programmatic environments, as well as media spending optimization for both the buy and sell sides. The market is shifting towards full-stack, horizontally-integrated providers,” said Goodman. “A

Advertising Agencies 104

Advertising Agencies Marketing Management Paid Search Agency Advertisements 104

Martech

APRIL 1, 2022

That is close to Nielsen’s current market cap, but that is based on a stock price that has jumped more than 20% since news of the deal broke. The Media Ratings Council, which enforces measurement standards in media, confirmed this. Get the daily newsletter digital marketers rely on. for about $10 billion. Why we care.

Purchase 105

Purchase Work Management Product Television marketing 105

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Digital media is cheaper.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Convince & Convert

OCTOBER 12, 2013

Much of what we’ve come to believe about social media and content marketing is wrong. I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. Social media is a spectator sport. They are myths. Time to crush them. Conceivably, yes.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Convince & Convert

FEBRUARY 1, 2018

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. Thankfully, sports networks are leaders in the global adaptation to digital.

Cable 115

Cable Social Media Paid Search Agency Eye-Tracking 115

EMagine B2B Blog

APRIL 19, 2019

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Attract the media. Engage with researchers.

Social Media 50

Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Porch Group Media

DECEMBER 1, 2022

Join us as industry leaders and experts discuss important marketing topics and share actionable insights and unique perspectives on the latest marketing, strategies, technology, and trends. We have cable and we have all the streaming services you could possibly have, and we watch both of them, right? My household has both.

First-Mover Advantage 52

First-Mover Advantage Cable Marketing Budget Trends 52

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 85

Marketing AI Advertising Agencies Planning Broadcasting 85

Convince & Convert

OCTOBER 7, 2010

Is this the long-promised social media backlash? Overall, social media usage among U.S. Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone. For the first time, the percentage of U.S. Is the bloom off the rose? Except for one activity.

Social Media 151

Social Media Facebook Forrester Media 151

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Bannerflow

MARCH 11, 2022

2022 will be the year of risk-taking in marketing. Your marketing team will need to be ready to embrace new strategies and approach their work from new angles. The wealth of new and innovative digital marketing initiatives provide many directions to take your marketing efforts. Social media content. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

Salesforce Marketing Cloud

NOVEMBER 3, 2021

Fear of missing out — or “FOMO” — might be one of the media industry’s greatest blessings. And that’s a huge challenge for streaming services and media providers who are looking to win the war for attention. And that’s a huge challenge for streaming services and media providers who are looking to win the war for attention.

Work Management 52

Work Management Marketing Management Cable Bundling 52

QuanticMind

SEPTEMBER 12, 2023

Luckily, as the higher education space has evolved, so too have the tools available to marketers. For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms.

Education 75

Education Rules Budget Programs Planning 75

Hubspot

MARCH 5, 2020

With the rollout of this new high-speed network comes a number of news articles, commercials, and promotional content explaining how 5G will dramatically change the world. This networking power has led tech bloggers to suggest that 5G will compete with -- or potentially limit the need for -- the Wi-Fi we currently use today.

Marketing AI 100

Marketing AI Paid Search Agency Ad Frequency Cable 100

6sense

JULY 15, 2021

Like, eating a sandwich and re-watching The Green Mile on cable for the 27 th time mundane. Being COVID-confined and tested beyond measure warranted therapeutic professional networking. But more so than that, it felt like a sure-fire way to expose seriously profound insights on the direction of marketing. We weren’t wrong.

CMO 62

CMO Press Cable Blast Campaigns 62

Outgrow

APRIL 2, 2024

Welcome to the Marketer Of The Month blog! We recently interviewed Jukka-Pekka Salmenkaita for our monthly podcast – ‘ Marketer of the Month ’! Polystar’s telco data platform extracts data for intelligent operations in telecom networks. Welcome to another episode of Outgrow’s Marketer of the Month.

Marketing AI 52

Marketing AI Enterprise Management Work Management Marketing Management 52

Martech

FEBRUARY 3, 2023

I have two distinct voices in my head: One that is craving the in-person networking, excitement and sheer adrenaline of large-scale events. You may fall on one side of this equation, the other or land somewhere in between, but there is no denying that events will continue to be an important avenue for marketing professionals.

Marketing AI 78

Marketing AI Advertising Agencies Planning Broadcasting 78

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The live-streaming experiment.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Optinmonster

DECEMBER 21, 2023

If you answered yes to both of these questions, you’ll benefit from learning how to do pre-launch marketing. Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. You first need a pre-launch marketing strategy to introduce a new product successfully.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). What we might know as"major network" evening news programs in the U.S. "Just over four-in-ten U.S.

Cable 76

Cable Television marketing Broadcasting Curation 76

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. For instance, we’re finding out more about this space from the global video network Vevo. More details below.).

Cable 108

Cable Work Management Bundling Cross-Selling 108

Webbiquity

NOVEMBER 20, 2017

The amplification of the news through 24-hour cable networks and social media can make things unprecedentedly bad. If you’re over 50, your career is already doomed, especially if you work in tech or marketing. And professionally, except for the top one percent of uber-geeks, we’re all screwed.

Cable 207

Cable Positioning Marketing Report Internet Marketing 207

Insider Interviews

APRIL 22, 2020

Since everyone in media/marketing is also playing catch up on their knowledge base and business insights, I asked Rella for a download on trends in consumption and a 101 on how media buys are planned and sold differently these days. How that differs from "Holistic Media Planning"? You got it. We're seeing live TV up.

Research 52

Research Cable Classified Ads Paid Search Agency 52

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. It’s no secret that media relations gets harder every year. 39% plan to spend more time on Twitter this year – the highest of any other social network.

PR 69

PR Twitter Brand Identity Branding 69

Crimson Marketing

JANUARY 21, 2014

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. They are empowered by social media and tend to use both Twitter and Facebook. adults aged 18-34 than any cable network. How We Share.

Cable 100

Cable Social Networks Privacy Validation 100

Choozle

JANUARY 7, 2022

Full-funnel marketing campaigns consist of several different stages with each stage demanding its own marketing tactics, activities, and goals to ensure it fuels conversions in the final stage. Brand awareness goals in full-funnel marketing. Ad networks act as an intermediary between advertisers, publishers, and consumers.

Sales Management 61

Sales Management Top of Funnel Marketing Funnels Funnel Advertising 61

Buzz Marketing for Technology

OCTOBER 12, 2011

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. Sound daunting?

Social Media 100

Social Media Social Marketing Advertising Agencies Media 100

Contently

DECEMBER 8, 2016

Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. NBC’s marquee event was, by many accounts, a “ nightmare ” for the network. Some, sans cable subscriptions, simply tuned out. It happened at the Rio Olympics.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

Customer Experience Matrix

DECEMBER 1, 2017

But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages. marketing clouds increase their share.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Broadcast and Social Join Forces.

Budget Programs 40

Budget Programs Social Media Cable Broadcasting 40