EMagine B2B Blog

APRIL 19, 2019

Did you know the average person has seven social media accounts? Social media has become embedded in the daily routines and lives of people worldwide. It’s clear that social media is now a primary way for companies to engage, educate, and interact with their audiences. Attract the media. Engage with researchers.

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Social Media Social Marketing Marketing & Strategy Marketing Strategy 50

Contently

SEPTEMBER 20, 2016

Today you can easily go to the website of a television network like ESPN or NBC, sign in with your cable subscription, and stream sports on your computer. Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. The live-streaming experiment.

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Cable Broadcasting Television marketing Twitter 60

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). What we might know as"major network" evening news programs in the U.S. "Just over four-in-ten U.S.

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Cable Television marketing Broadcasting Curation 76

Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. Dennis Publishing.

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Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. For instance, we’re finding out more about this space from the global video network Vevo. More details below.).

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Parse.ly

SEPTEMBER 10, 2021

Today’s always-on digital climate brings a seismic shift to a quickly evolving market and accelerated meaningful shifts in customer behavior. Now is as good a time as any to evaluate how we communicate, both to addressable markets and the experiences that help build trust and engaging relationships with them. Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Convince & Convert

AUGUST 27, 2015

If you wanted to see what was happening in the world, you turned on the radio (AM or FM) or the television (basic cable). And instant messages–text messages, smart phones, social media. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network.

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EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences.

Social Media 43

Social Media Social Marketing Marketing & Strategy Marketing Strategy 43

Buzz Marketing for Technology

OCTOBER 12, 2011

The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them? Marketing at the peak of the television era was relatively simple. Sound daunting?

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Social Media Social Marketing Advertising Agencies Media 100

EMagine B2B Blog

MARCH 19, 2018

Why do I need a pharma social media marketing strategy? Did you know the average person has seven social media accounts ? Social media has become embedded into the daily routines and lives of people worldwide. It’s clear that social media is now a primary way businesses engage, educate and interact with their audiences.

Social Media 40

Social Media Social Marketing Marketing Strategy Marketing & Strategy 40

Content Standard

APRIL 8, 2015

They gather around the 20-inch, black and white screen, as ABC and its network of advertisers effectively capture their attention for 30 minutes of quality programming. According to a recent Nielsen study , 15 percent of viewers enjoyed watching TV “when social media was involved.” Broadcast and Social Join Forces.

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Budget Programs Social Media Cable Broadcasting 40

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

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Paid Search Agency Advertising Agencies Advertisements Advertising 52

Brightedge

DECEMBER 21, 2020

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. Why YouTube marketing?

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Youtube Brand Identity Branding Advertising Agencies 59

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” Marketing is no different. No matter what marketing tactic you are talking about, it’s not about understanding–or believing.

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Spending Cable Social Media Broadcasting 80

Biznology

APRIL 2, 2014

Someone recently told me that this is what her boss says every time she tries to get him to do something–anything–in social media: “I don’t spend on social because I don’t understand it.” Marketing is no different. This is faith-based marketing, not data-driven business.

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Spending Cable Wikipedia Social Media 80

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

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Advertising Agencies Advertisements Advertising Ad Exchange 52

Digilant

AUGUST 10, 2023

Programmatic advertising is a vital part of the modern marketing playbook. Simply put, programmatic advertising is the practice of using technology to automate the buying and selling of ad impressions on media. Advanced TV Ads Advanced TV ads are advertisements that are not watched through a broadcast, cable, or satellite connection.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Contently

DECEMBER 8, 2016

A big TV event gets broadcast. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown. Network executives spin the news and make excuses, but behind closed doors, the thin smile they brave in front of reporters turns to a beset frown.

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Paid Search Agency Ads Cable Advertising Agencies 60

illumin

MARCH 7, 2024

Sports broadcasting is one of the last pillars of linear TV. The NFL remains one of the most profitable broadcasts in the US, making up 93% of the most-watched broadcasts on TV in 2023. Even with most TV viewers switching to on-demand streaming services, cable TV has had a hero in sports entertainment.

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Cable Service Broadcasting Advertising Agencies 59

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

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Youtube Stats Paid Content Marketing Strategy 111

Content Marketing Institute

NOVEMBER 19, 2018

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. Jane Weedon Click To Tweet. Jane: Yes.

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Lead Scoring Lead Ranking Brand Identity Branding 76

Content Standard

AUGUST 15, 2016

You turn to social media to connect with friends, network with professionals, share photos and updates, and even to get your news. The company has recently struck a number of live-streaming media deals that will turn it into a destination for live video of various events, with a particular emphasis on the sports world.

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Cable Video Marketing Television marketing Content 40

EMagine B2B Blog

JANUARY 31, 2013

eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Permatex is a leading manufacturer, distributor and marketer of premium chemical products to the automotive maintenance and repair, home and hardware markets.

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Marketing Websites Cable Broadcasting FAQ 40

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. Instead, the company is sinking a big investment into what it sees as the future: live video streamed via social media. If you had to choose one platform to run your live video marketing on, which should it be? The Verdict.

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Video Marketing Planning Best Practices Paid Search Agency 70

Hubspot

FEBRUARY 3, 2012

News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.

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Cable Media Planning Amazon 28

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

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Cable Media Multi-Channel Internet Marketing 28

LeadSquared

APRIL 3, 2017

Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. One of the most used marketing strategies in every business is email marketing , which is why gmail ads can be helpful as well. b) Remarketing on search network: RLSA stands for Remarketing Lists for Search Ads.

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Adwords Paid Content Google Advertising Agencies 52

NuSpark Consulting

FEBRUARY 3, 2023

Encompassing connected TV, OTT, and YouTube, this sector continues to grow and presents advertisers with opportunities to market their products. In fact, according to Nielsen , streaming viewership reached new heights in July 2022, exceeding cable usage for the first time. Read on to learn more.

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Cable Top of Funnel Paid Search Agency Funnel Advertising 130

Martech

FEBRUARY 9, 2023

Brands advertising around the game this year are adapting to changes in media consumption and shopping with new digital partnerships and campaign strategies. Digital agency Adtaxi, a digital marketing agency, projects that the number of streaming viewers will surpass those watching the Super Bowl on broadcast and cable.

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Paid Content Advertising Agencies Paid Search Agency Paid Social Agency 89

Sword and the Script | B2B

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

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Marketing AI Paid Content Work Management Marketing Management 127

Choozle

APRIL 14, 2020

As consumer behaviors adjust, so will marketing strategies. Marketers can use connected TV to accurately reach their target audience with an unskippable, trackable, brand-safe ads. Over-the-Top (OTT): Over-the-top (OTT) content goes “over” your cable box to give you access to TV content.

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Ad Frequency Cable Ad Exchange Paid Search Agency 53

Digilant

DECEMBER 21, 2021

use streaming platforms than traditional forms of television like cable or satellite. . However, with time, major telecom, entertainment, and technology companies (like AT&T, Disney, and Apple) have thrown their hats in the ring, too, along with other major networks including NBC’s Peacock and Discovery’s Discovery+. .

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Top of Funnel 52

Webbiquity

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

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Paid Content Statistics Social Media Paid Search Agency 50

Hubspot

NOVEMBER 7, 2018

And that’s why TV commercials, despite their evolution over the last 60 years, are still one of the most effective — albeit most fleeting — marketing strategies. Sponsored programs put a lot of creative power in the hands of brands, and programs and networks were resigned to follow suit. TV Ads in the 1960s: Rules and Regulations.

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Paid Search Agency Cost Per Thousand Ads Cable 69

Valasys

JANUARY 9, 2020

YouTube has grown bigger than all the other social media platforms & every other website as well, except for Google. The blog covers the amazing YouTube statistics for B2B marketers that the brands can look up to & learn from. Video marketing will continue to grow in 2020 & so will be the use of YouTube.

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Youtube Statistics B2B Marketing B2B 64

Contently

APRIL 21, 2017

” That result was especially convenient since Eli Lilly manufactures Cymbalta, one of the most popular antidepressants on the market. Over the last seven years, consumers, brands, and publishers have all gotten more sophisticated in the way they approach content marketing. A bitter pill.

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Paid Search Agency Advertising Agencies Companies Content Marketing 156

Convince & Convert

APRIL 27, 2012

This is Episode 13 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Ryon Harms , the head of social media for Farmers Insurance. Some people know you, many people on the podcast of course know you for your work in the social media research area. The RSS feed is: [link].

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