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Is Facebook Suffocating the Rest of Social Media?

Convince & Convert

This is certainly not a statistically meaningful atrophy, but it paints a picture of a plateauing social Web, where the remaining holdouts are simply not going to jump on board. Ten percent of the country doesn’t have cable or satellite TV, and six percent (under the age of 45) don’t have a cell phone. How about you?

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Careful, YouTube: Facebook and Instagram Might Be Coming for You

Hubspot

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Facebook and Instagram Are the New TV.

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

They share informative content via social networks as well as by email. They are empowered by social media and tend to use both Twitter and Facebook. Connectors: These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. YouTube reaches more U.S.

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School’s In: The New Rules for Successful Higher Education Marketing

QuanticMind

Test and Learn on New Platforms Historically, the higher education marketing model has leaned on advertising to general audiences on network and cable TV. Instead of tuning into linear TV, Gen Zers are more likely to watch content on a connected TV , play video games, listen to music , browse the internet, and engage with social media.

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Mark Zuckerberg Will Testify Before Congress, According to Reports

Hubspot

According to a report from cable news network CNN earlier today, Facebook CEO Mark Zuckerberg has decided to testify before U.S. Instead, Facebook says, the company's Chief Technology Officer, Mike Schroepfer, or Chief Product Officer, Chris Cox, would make the appearance. Congress amid growing concerns over user privacy.

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Cisco Does B2B Facebook Right

Paul Gillin

Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Two of the monthly winners were just chose as SuperFans of the Year and celebrated on the Facebook page as well as on the Cisco Platform Blog.

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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. In contrast, online streaming platforms have been experiencing massive growth.