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Why Digital Media is Killing TV Advertising

Hubspot

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. In contrast, online streaming platforms have been experiencing massive growth.

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16 Slides On The Future Of Digital

Marketing Insider Group

Print newspaper and magazine, as well as local and network TV advertising revenues are off significantly. While online and Cable TV advertising is up. In the online advertising world, total online advertising is up and seems to be narrowing in on a 2-horse race between Google, Facebook and “other” as the main players.

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Twitch: The Billion-Dollar Platform Brands Are Missing

Content Standard

More people watch gaming streams every month than watch cable news. Yes, Twitch—the Amazon-owned gaming platform and social network—just keeps growing and growing. Try for interaction: More so than Facebook Live or Periscope, Twitch live streaming is all about the interaction.

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How the HubSpot Content Team Overcame the "Pivot to Video"

Hubspot

Publishers can charge more for video advertising than banner ads in text-based articles. With more consumers turning to video, media outlets and social networks began prioritizing content that kept viewers on-site. Zoom setup - Sennheiser ME66 , a shotgun clip , light stand , XLR cable , and Zoom H4N recorder. LED lights.

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Content marketing for the whale watching fisherman hunter

Biznology

The FDA is only beginning to offer guidance on how the pharma segment should handle social media communications, so it is unclear how regulations apply here. Yet online forums and social networks have become the go-to sources for many consumers. Who will shape this conversation – providers, regulators, consumers?

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83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ).

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5 Data-Backed Social Media Trends You Need to Know for 2019

Buffer

Stories and rise of ephemeral content across social networks , which I’m sure we’ll see a lot more of in 2019, is capturing the hearts and minds of audiences everywhere. Hailley : From chatbots to ad optimization, platforms like Google and Facebook have been continuing to adopt artificial intelligence to enhance customer interaction.