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How to set up and measure CTV ad campaigns

Martech

Table of contents The shifting trends in media consumption What’s the difference between CTV, OTT and linear TV? Streaming services proliferate, while cable subscriptions and satellite customers keep defecting and cutting the cord. It is delivered within streamed content through services like Netflix and Disney+.

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Use Empathy to Enhance Content Marketing

ClearVoice

When most people think of content marketing, they think of creating content that serves a keyword strategy or data-based marketing plan. Marketers talk about key performance indicators, keyword strategies, and building sales funnels. But what if there was a stronger way to connect with customers?

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The Marketing Graveyard: 6 Victims of Inbound Marketing

Tomorrow People

Copywriting bit the dust in April 2012 as content was crowned king. As Google mutates, our search consultants’ moods have become unpredictable as they fight against extinction (true story: ‘Crazy Pete Winter’ was once a balanced individual with a keen eye for a keyword). RIP COPYWRITING. RIP TELEMARKETING.

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52 Marketing Terms Every Marketer Should Know

LeadsRX

Optimize conversion paths across marketing programs and content with customer journey analytics. Targeted TV ads delivered on a home-by-home basis via cable, satellite, and telco boxes. Television programming distributed through cable, satellite, or broadcast networks; includes TV Everywhere, on-demand content.

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SEO Cheat Sheet: Best Practices for On-Page Optimization

Adobe Experience Cloud Blog

To hit that target, you need a content marketing plan and a good engagement platform. The Key to Keywords. Keywords are a large part of a solid on-page SEO strategy : they make the content your audience already loves appear equally enticing to search algorithms. Sort your keywords by volume and degree of competition.

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5 Digital Marketing Predictions for the 2018 Olympic Games

Convince & Convert

Beginning February ninth, the neglected cable boxes that occupy our living rooms will get some much-needed attention. Or, if you’re like me, with no cable to speak of, you’ll frantically search the world wide web for Olympic coverage. Therefore, Olympic content is everywhere, nearly impossible to avoid. Let the games begin!

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Grow your brand without advertising

Kevin Indig

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But, marketers can apply it to content and campaigns. It’s a lens through which to create content.