Martech

MARCH 8, 2024

The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive.

Marketing AI 111

Marketing AI Training Generation Budget Programs 111

Digilant

JANUARY 3, 2023

Consumers expect a seamless brand experience across all channels. Fortunately, you can improve this experience by delivering personalized ads on traditional, legacy, and emerging channels. . Maximizing New Channels. . We’re seeing consumers even moving away from “older” social platforms like Facebook.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Optimization 52

Marketing Insider Group

MARCH 1, 2021

Consumers, too, cut the cable pre-pandemic and have turned to streaming services, podcasts, and other platforms for information and entertainment. Paying attention to the comments and questions your social media followers pose can provide you with a rich source of content topics. That kind of value rarely goes unnoticed.

Content Marketing 363

Content Marketing Planning Best Practices Lead Ranking 363

Martech

FEBRUARY 6, 2024

This Sunday, family and friends will gather around the smart TV while checking their social media feeds and ordering food on their phones. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Sprout Social

OCTOBER 27, 2022

Social media. The number of US social media users is expected to surpass 308 million in 2023 (up over 6 million from 2022 projections). So brands—now’s the time to build a social customer care strategy (if you don’t already have one). How do customers use social media for support? Not sure where to start?

Social Media 110

Social Media Statistics Marketing Management Ideal Customer Profiles 110

Bannerflow

MARCH 11, 2022

Social media content. In addition, Google reports that YouTube reaches more 18–49-year-olds than all cable networks combined. Effective storytelling helps to make your company something others want to engage with, whatever channels or media you choose to use. Social Media Content. Content is still king. Virtual events.

Trends 111

Trends Planning Work Management Marketing Management 111

QuanticMind

SEPTEMBER 12, 2023

For colleges and universities to mitigate enrollment declines and effectively market their virtual and online programs, marketers will need to update their strategies and expand into channels like programmatic, CTV, and emerging social platforms. Speaking of social media, let’s talk Meta for a moment.

Education 75

Education Rules Budget Programs Planning 75

Martech

AUGUST 7, 2023

The campaign: NC Fusion is running 15-second teaser ads locally during the World Cup on broadcast and cable. with social media, we no longer push anything to certain channels. Because a majority of our children are under the age of 15 and we don’t want them on social media all the day long.

Campaigns 98

Campaigns Co-Registration Marketing AI Cable 98

Kevin Indig

AUGUST 7, 2023

Explore All Episodes SEO, content, and other non-paid channels can impact brand growth more than you think. Picking the right channels is critical because following the same cookie-cutter strategy as everyone else means tackling incumbents head-on - an uphill battle. There are optional and mandatory channels.

Paid Content 94

Paid Content Advertisements Advertising Branding 94

Choozle

FEBRUARY 12, 2021

And you can also tap into multiple suppliers, multiple channels of inventory through one platform versus having, like I said, dozens of reps, dozens of points of contact that you have to go through to execute that kind of campaign at scale. People are following their social media channels. Sam: (13:23).

Buy 65

Buy Cable Advertising Agencies Television marketing 65

Digilant

AUGUST 30, 2023

They’ll scroll through social media while watching games, subscribe to players’ podcasts, and browse in-game analysis or post-game highlights on their phones. With all these new channels, it may feel overwhelming to decide where to begin. Today’s fans are omnichannel viewers.

Advertisements 59

Advertisements Advertising Trends Broadcasting 59

Digilant

FEBRUARY 28, 2023

With this in mind, you should consider how resources might be changing — reduced channels for campaigns, decreased production for ad creativity and content produced, etc. You’ll need to invest across a few channels, as consumers don’t spend their day siloed within one device or platform.

Paid Content 52

Paid Content Lead Ranking Lead Scoring Advertisements 52

Digilant

APRIL 1, 2021

Between cable watchers, cord-cutters, streamers, and all that fall between, the video landscape continues to become more fragmented with the ways consumers watch. Pair these changes with increased screen time since the onset of COVID-19, and people are increasingly turning to video channels as a source of both entertainment and information.

Paid Content 52

Paid Content Advertisements Advertising Video Marketing 52

Hubspot

DECEMBER 30, 2020

It’s not uncommon for me to see HubSpot ads on social media or Google, but Spotify was a new one. In early 2020, the team realized they were reaching diminishing returns on many of their existing ad channels, namely search and social ads, and saw it as an opportunity to branch out. YouTube Advertising.

Paid Content 100

Paid Content Hubspot Advertisements Advertising 100

BenchmarkONE

SEPTEMBER 23, 2020

When your individual brand is out in the open, be it in the content you create , advertisements, or social engagement , you’re laying your cards out on the table. And while being liked isn’t a necessity for being successful (just ask the cable industry), it certainly helps — especially for small businesses. Social Branding.

Small Business Marketing 109

Small Business Marketing Branding Brand Identity Business 109

Hubspot

DECEMBER 3, 2018

The "TV" preference accounts for news viewed on either local, network, or cable channels -- and seemingly does not include those who watch televised news on such channels through a streaming device or service (like Roku or Hulu). "Just over four-in-ten U.S. Source: Pew Research Center. Source: Pew Research Center.

Cable 73

Cable Television marketing Broadcasting Curation 73

Sprout Social

SEPTEMBER 3, 2020

Beyond the major social media platforms, Twitch represents a booming community with millions of daily active users. If you can think of it, there’s probably a channel for it. Well, live video is compelling, combining the must-see nature of live TV with the interactivity and community of social media. Music productions?

Advertising Agencies 134

Advertising Agencies Paid Search Agency Branding Brand Identity 134

Customer Experience Matrix

DECEMBER 1, 2017

Consistent with this thought: the FCC plan to end Net Neutrality will give much more power to cable companies, which as highly regulated utilities have a long history of working closely with government authorities. It’s pitifully easy to imagine the cable companies as enthusiastic censors of unapproved messages.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Digilant

MAY 23, 2023

Regarding how people consume media in 2023, consumers are: shifting from cable to CTV. All of these trends mean you have to make a choice — rely on traditional forms of media knowing there may be a smaller, less engaged audience or shift your media budget and test the waters of these new emerging channels.

Mobile Advertising 52

Mobile Advertising Funnel Advertising Ad Frequency Advertising Funnels 52

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Once the article is published, be the first one to share it on your social media network. Go Heavy on Social In today’s day and age, you are missing a great deal if you aren’t leveraging social media marketing.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

readwrite

APRIL 25, 2018

By the end of 2017, more than 22 million people had dropped their cable or satellite TV providers; millions more have chosen not to sign up for cable or satellite TV services at all. All in all, a whopping one out of three Americans is expected to forgo cable or satellite as the primary source of content viewing by 2021.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Advertisements Advertising 52

Madison Logic

OCTOBER 18, 2023

An emerging channel that can be used to reach key decision-makers before they begin the buying process is CTV.CTV—which includes smart TVs and other devices that stream video content outside of cable, satellite, and linear channels—enables brands to reach their audiences through internet targeting.

Paid Content 52

Paid Content Advertising Agencies Demand Advertisements 52

Digilant

MARCH 28, 2023

cable TV and satellite TV providers have lost more than tens of millions of subscribers in total since 2016. Advertisers can save money in production costs because digital advertising allows you to repurpose video assets across different channels such as social, CTV, and in-stream. Stay tuned for more. — Major U.S.

Budget Programs 52

Budget Programs Cable Advertisements Advertising 52

Digilant

MAY 13, 2021

A t the start of 2021, 70 million households maintained cable subscriptions, while at the same time, advertisers could reach more than 84 million households via connected streaming TV services (according to Statista ). CTV has long been considered a channel suitable for the awareness and consideration stages of an omnichannel marketing plan.

Paid Content 52

Paid Content Planning Marketing Plans Advertising Agencies 52

ClearVoice

FEBRUARY 3, 2021

While “consumer” describes an individual, it can also apply to a household or social group. . Social media marketing. TV and digital commercials, social media, influencer campaigns and referral marketing are all part of the typical marketing plan. B2C commerce can be in goods or services. TV commercials. Digital video.

Business 64

Business Cable Amazon Social Media 64

Madison Logic

NOVEMBER 30, 2023

Activate a Multi-Channel Campaign Strategy That Delivers Personalized Experiences At Every Stage of the Sales Cycle An effective brand to demand strategy enables you to get in front of buyers before they initiate their buying process and continue to build trust as they inform, consider, and evaluate their options.

Demand 52

Demand Branding Brand Identity Work Management 52

Strategic-IC

JUNE 4, 2018

An inbound approach is designed to be relevant rather than interruptive, working across digital channels, at every stage of the funnel, to help you attract, convert, close and delight your best-fit buyers. Our client, Cabling Science, provides classroom training and e-learning services to the communications infrastructure community.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). team superstar, garnered 1,425,000 social engagements The U.K.’s million U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Digilant

JUNE 27, 2023

million people will watch the game in person, those of us at home can access the game through the tournament’s exclusive broadcaster, Fox, via its main cable broadcast network, its TV streaming service (FoxSports One) and its app (Fox Sports). team superstar, garnered 1,425,000 social engagements The U.K.’s million U.S.

Broadcasting 52

Broadcasting Television marketing Paid Search Agency Advertising Agencies 52

Brandwatch Marketing

JANUARY 4, 2019

On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network. The number of channels earning six figures each year on YouTube has increased by 50% year on year. The most popular branded channel is currently LEGO , which has amassed over 6bn views. The same brands have an average of 2.4

Youtube 104

Youtube Statistics Cable Stats 104

Sana Commerce

MARCH 24, 2023

This puts renewed pressure on organizations offering e-commerce to be transparent about socially conscious processes. As more brands begin to realize they need the buy-in of socially conscious buyers, practices will begin evolving to account for the same.

Marketing Management 52

Marketing Management Digital Transformation Cable Transparency 52

Brightedge

DECEMBER 21, 2020

YouTube alone reaches more than 18 - 49 year olds than a broadcast or cable network on mobile and 59% of executives prefer to watch a video than reading text. B2B and B2C marketers worldwide name video to be one of the top three social media marketing tactics. Create channel icons, descriptions, and logos to represent your brand.

Youtube 59

Youtube Branding Brand Identity Advertising Agencies 59

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Traditional TV advertising lets you broadcast to anyone who turns on the channel.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Outside of TV, YouTube also holds the edge when it comes to other social and streaming competition.

Youtube 111

Youtube Stats Paid Content Marketing & Strategy 111

KoMarketing Associates

DECEMBER 11, 2018

More Social Media Engagement. Social media is simply part of a Gen Zer’s routine. According to Criteo , the most popular social media networks for this demographic are YouTube, Snapchat, and Instagram. Mediapost reports that Gen Z expects native and catered content that is perfectly crafted to each channel its on.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

Hubspot

JULY 18, 2019

Let’s pretend you want to plug your MacBook laptop into your TV using a connector cable so you can watch reruns of Friends on Netflix on the big screen. Back to our analogy: If your software is your laptop, you’ll use a connector cable, or integration , to then watch Friends on the TV, or application. How do you get integrations?

Work Management 77

Work Management Enterprise Management Marketing Management Cable 77