Buzz Marketing for Technology

JANUARY 21, 2010

Ok ok – based on the great response I got from my readers on my last blog post The 4 C’s of B2B Marketing I thought I would try to apply the same principle to Social Media Marketing. It combines a few things you might have read about into one new concept around social media – the 4 P’s of Social Media marketing.

Social Media 100

Social Media Social Marketing Media Digg 100

Biznology

JANUARY 24, 2012

In follow up on my last post, Being Pretty Isn’t Enough for Social Media Marketing , I wanted to discuss what I like to call Social Media Isolationism or Social Media Agoraphobia. And there are two forms of social media isolationism: Invitational and exclusionary.

Social Media 80

Social Media Media Contingency Planning Barriers 80

Webbiquity

JANUARY 24, 2011

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Your custom paper is updated daily and easy to share. twebevent.

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

JULY 28, 2022

Using the customer’s name in the email greeting adds a personal touch, increasing connection to the brand and encouraging recipients to try out the Dropbox Paper beta. They end the message with a subtle reminder of their shop’s location, social media accounts, and phone numbers. Conclusion.

Product 259

Product Effectiveness Template Marketing Automation Services 259

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? When was the last time you read a white paper that added real value to your research process?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Marketing Insider Group

OCTOBER 20, 2020

When deciding what you plan to speak on, draw inspiration from the following sources: Review your current blog, white papers, email topics, etc. Check your social media profiles and have your customer service team to discover common questions your customers are asking. that drove high engagement in the past.

Webinar Metrics 337

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 337

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JULY 28, 2010

×11, tri-fold rack brochure, printed on bright yellow paper, and available for free just about everywhere in town. The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

ClearVoice

OCTOBER 9, 2018

Read the paper, blogs, etc. Make yourself a media and influencer cheat-sheet if you need to. They can absolutely succeed by coming in and getting to know the community and media, and doing that same drilled-down approach using local exploration and relationship-building. What’s your favorite social media platform?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Buzz Marketing for Technology

JANUARY 26, 2011

Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Think about the life span of paper based earned media – not long after its printed does it sit on someone’s shelf. It used to be said that any publicity is good publicity.

Social Media 100

Social Media Media Broadcasting PR 100

Biznology

JANUARY 7, 2013

In our service economy, it is very easy to create new offerings and use digital media to establish a brand, put out messages, create buzz, etc. As we move further into a world where digital has replaced paper and online search terms have replaced 30 second TV ads, have we forgotten some of the basics?

Social Media 80

Social Media Research Social Marketing Media 80

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. Take for example your classic white paper. Related posts: The 4 P’s to Social Media Marketing Ok ok – based on the great response I got.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

NuSpark Consulting

FEBRUARY 24, 2018

Inbound marketing strategies and key tactics include search engine optimization, social media marketing, content marketing, pay-per-click advertising and email marketing. The inbound process is viewed as much more targeted and effective than the old “spray and pray” methods of marketing used in the past. Demand Generation.

Demand Generation Agencies 206

Demand Generation Agencies Demand Generation Inbound Marketing Lead Generation 206

seo.co

MARCH 12, 2021

In today’s internet and social media age, clever marketing gets recognized and shared. Even a small slip of paper can provide an opportunity to engage in guerrilla marketing. And it’s for this reason that sharing user-generated content on your website and social media platforms can be effective. Buzz Marketing.

Astroturfing 98

Astroturfing Creativity Marketing Strategy Marketing & Strategy 98

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Buzz Marketing for Technology

JUNE 15, 2009

But this is not a dig at Dell it’s a dig at all of us marketers who say they don’t understand how to calculate an ROI from Social Media. And at this point in social media or even in the development of the web - we have plenty of ways to track and measure lead generation coming from Social Media.

Social Media 100

Social Media ROI Media Lead Gen 100

Spiralytics

DECEMBER 7, 2022

Companies that don’t listen are often the ones that get branded as tone-deaf when they try to cash in on the “sustainability buzz.” Social media is an essential channel for communicating with your target audience. Here’s a guide on how to get started with Social Media Marketing. Think Bigger.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Ranking 117

Lead Forensics

FEBRUARY 7, 2024

They will sail through their day, no matter what is thrown at them and relishing the challenge and ‘buzz’ of chasing their next deal. Stop trying to hold it all in your brain, or on scraps of paper here and there. Turn off notifications (such as on social media) and instead look at your profiles at a set time.

Work Management 52

Work Management Marketing Management Effectiveness Tips 52

ClickZ

NOVEMBER 19, 2020

Using what is now close to nine months’ worth of internal data points like business metrics including web traffic, social media traffic, conversion rates, customer service metrics, and comparing them to sales, as well as publicly available data on COVID-19 (e.g., Data builds on data, and your models only get better over time.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Buzz Marketing for Technology

MAY 18, 2009

There are other examples of B2B tech companies that put a special 800 number in their white papers to signal the call is coming in from a download on the website. Right now you have to think of ways to use social media as an “outpost” for your content and use that outpost to drive back to your website.

Social Media 100

Social Media Lead Gen Media Leads 100

markempa

AUGUST 23, 2006

If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books. After doing numerous lead qualification programs , we have found that only 5 to 15 percent of those who download white papers are truly sales-ready leads. Ask why they downloaded the white paper.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

Everything Technology Marketing

JUNE 27, 2013

But what’s behind the buzz and growing popularity of content marketing? The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Buzz Marketing for Technology

FEBRUARY 15, 2012

In particular, manufacturers are tapping into social conversations as they explore new product ideas in order to learn what consumers are interested in and talking about. Later, when launch is imminent, social channels are becoming a key factor in setting media and advertising strategies.

Process 100

Process Validation Social Media Buzz 100

seo.co

MARCH 12, 2021

In today’s internet and social media age, clever marketing gets recognized and shared. Even a small slip of paper can provide an opportunity to engage in guerilla marketing. And it’s for this reason that sharing user-generated content on your website and social media platforms can be effective. Buzz Marketing.

Guerilla Marketing 64

Guerilla Marketing Astroturfing Creativity Marketing Strategy 64

SmarkLabs

JUNE 13, 2022

The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools. Social Media. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

The ROI Guy

FEBRUARY 15, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

Hinge Marketing

MAY 23, 2016

I could have called this technique “social media,” but I wanted to make a point. The essence of social media is not which platform you choose. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 120

Adobe Experience Cloud Blog

MARCH 17, 2011

By participating in these channels doesn’t necessarily mean you are taking the right steps towards truly leveraging social media to your benefit. B2B companies must work a little differently to drive their own success in social media , and it goes beyond tweeting or posting.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. White papers: 55% (compared to 60% in 2020). But also make it easy for people to share your content via email, or via social media – especially via LinkedIn.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

The ROI Guy

FEBRUARY 14, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

B2B Marketing Zone Posts

AUGUST 3, 2009

Why you need to build your Social Capital? Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Buzz Marketing for Technology , July 30, 2009. Ebooks and White Papers: A Complementary Pair - Savvy B2B Marketing , July 23, 2009.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think. at Kevin P.

Social Media 100

Social Media Communities Wiki Work Management 100

Webbiquity

FEBRUARY 8, 2011

Blogging is often viewed as the core component of a B2B social media marketing strategy, and other than discussion forums, it’s the most mature component of social media. Again, you can download the complete Aggregage white paper on B2B Blogging Trends in 2011 here. Post on Google Buzz.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100