Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

DECEMBER 29, 2010

There’s a LOT of places you could go to get you social media and digital marketing fix, an d I’m incredibly honored that you choose to spend time here. The 39 Social Media Tools I’ll Use Today. I originally wrote this for Social Media Examiner and it did well there, too. No frills, no flourishes. Just thanks.

Social Media 127

Social Media Media Best Practices Buzz 127

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. The same dynamic is present on Facebook. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Email is all about actual audience. Will that open it? Very, very few.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. 86% of B2B firms are using social media, compared to 82% of B2C outfits. Source : Buzz Marketing.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

ScanmarQED

OCTOBER 25, 2023

Similarly, MMM relies on historic performance to provide statistical confidence in media measurement. By analyzing past data on media consumption, advertising campaigns, consumer behavior, and buying trends , MMM models can identify patterns and extract meaningful insights. Are these akin to a machine controlled by "ghosts"?

Copyright 59

Copyright Allocation Barriers Training 59

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52

Scoop.it

JULY 13, 2023

It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry. You can argue that thought leadership is all about taking a stand and presenting a strong opinion to challenge the way people think. However, YouTube or LinkedIn users prefer slightly longer form content.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. How Does Your Audience Use Social Media?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Social media doesn’t create negativity, it uncovers it.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 20, 2010

While alterations to search algorithms are helping to bring this to fruition, social media has been the real game-changer, placing the power of relevance distinction in the hands of the consumers. All you need is a keyword research tool and access to about any social media monitoring tool to listen and improve your content creation efforts.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

markempa

APRIL 24, 2009

Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. Note: Beginner 101, sales pitches or speeches that have been presented elsewhere will NOT be accepted.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Forrester Research shows that from 2009-2014, U.S.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

SpotMe Blog

JULY 25, 2021

The tricky part about hybrid conferences and events is making them equally as engaging and fulfilling for people who are attending remotely as it is to those who are physically present. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app.

Examples 111

Examples Enterprise Management Work Management Conference 111

Convince & Convert

SEPTEMBER 7, 2010

The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. It’s a boullabaise of advice and observations on social media, viral marketing, and customer experience, with a side order of social media how-to. The rise of [.]

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

SmartBug Media

MARCH 25, 2020

This highly engaging form of media captures the average attention span for 61 minutes. Bring your marketing team, your product team, and your sales team together to brainstorm and discuss what’s buzzing. Optional: A person who records the presentation so attendees can access the recording later. Deciding on Webinar Content.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. Your social media strategy should do this too.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Download Michael’s presentation here. If your team uses social media at work, particularly for clients, you’ve got to have a policy. All that stuff?

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

MARCH 10, 2010

The Best of Twitter 20 From the forward: I’m sitting in a ballroom in Indianapolis in September, 2008 watching Joseph Jaffe give a masterful presentation on social media transforming corporations, when I come upon the idea to interview him on Twitter. Also, thank you to the supremely talented Tzeyee Goh, who designed this eBook.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

AUGUST 16, 2018

Media: Owned vs. Paid vs. Earned. Public relations can be split into three categories: owned, paid, and earned media. Owned Media. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. Owned media can range from: Social media posts.

Public Relations 99

Public Relations PR Work Management Marketing Management 99

xiQ

SEPTEMBER 28, 2015

Statistics like these drive marketers to invest more money on inbound marketing, content marketing, SEO optimization and the works. The growth of social media and the ever-present mobile device makes the process of reaching customers more precise and timely than ever before. Today, the buzz in marketing is all about inbound.

Relevance 62

Relevance Inbound Marketing Paid Search Agency Trade Show 62

Convince & Convert

JUNE 7, 2010

The book is presented in three sections. My favorite is the “Face Game&# whereby every time an employee logs on to the Web, he or she is presented with a photo of another employee, and a list of names. Saw Zappos featured this wkend on tv.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

BuzzSumo

MAY 9, 2019

For my content platform, the Write Blog at Express Writers, I use BuzzSumo to monitor my top-shared blogs and their respective engagement statistics. In this post, I present my conceptualization of the marketing lifecycle – the antithesis to sales funnels. Usually, that translates into engagement and buzz around your content piece.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Convince & Convert

FEBRUARY 19, 2010

Sure, you can centralize some of your social media chores (great post by Chris Brogan), by using Tweetdeck or Seesmic. For normal humans that check social media a couple times a day, NutshellMail may become your new favorite social companion. You run over to check your Twitter account. Then Linkedin. Maybe your blog. Sound familiar?

Social Media 115

Social Media Media Paid Search Agency PR 115

Sharpspring

FEBRUARY 21, 2020

There’s no time like the present to learn more about the importance of social media marketing. In today’s world, approximately 7 out of 10 Americans use some form of social media. Social media and marketing go hand-in-hand, and there are some easy ways to get started to make your marketing strategy social-ready.

Social Marketing 61

Social Marketing Work Management Social Media Marketing Automation Services 61

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Social Media? If anything, social media is MORE important for B2B companies than it is for B2C companies. For whom is it more important to have a humanizing social media presence? This makes no sense.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Huptech Web

JUNE 29, 2023

By separating the presentation layer from the underlying eCommerce engine, your online store gains a superpower: blazing-fast loading times. Headless commerce, particularly in the B2B realm, is a cutting-edge approach to online selling that separates the front-end presentation layer from the back-end eCommerce functionality.

CMS Development 52

CMS Development Enterprise Management Industry CMS Elasticity 52

SWZD

SEPTEMBER 18, 2019

Email and Social Media. She mentioned Ed Me yer ’ s rule of 40/40/20 – your results will be 40% from the message (or “offer”), 40% the “list” or target audience, and 20% the medium and presentation of the message. We also asked about social media. She said it was, provided you have relevant and compelling content.

Marketing AI 48

Marketing AI Ideal Customer Profiles Demand Generation Agencies Advertising Agencies 48

xiQ

SEPTEMBER 28, 2015

Statistics like these drive marketers to invest more money on inbound marketing, content marketing, SEO optimization and the works. The growth of social media and the ever-present mobile device makes the process of reaching customers more precise and timely than ever before. Today, the buzz in marketing is all about inbound.

Relevance 48

Relevance Inbound Marketing Paid Search Agency Trade Show 48

Webbiquity

JULY 9, 2012

Recommendations and reviews are common in the consumer world, where customers routinely yelp, buzz and epine about everything from air conditioners to yard ornaments. Search for any local restaurant, retailer or other establishment and customer reviews are almost certain to be featured prominently in the results.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

KoMarketing Associates

MAY 16, 2013

This presents marketers across all industries with an opportunity to tap into this massively connected audience and showcase their brand. Based on Blue Ocean Market Intelligence’s “ Fortune 100 Social Effectiveneess Index ” and our own social media knowledge, we’ve identified 10 of the best B2B Facebook pages out there.

Facebook 120

Facebook B2B Gartner Best Practices 120

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. Yep, that’ll get fans in the seats. Your Web site. Linked from Twitter.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100