NuSpark Consulting
MARCH 3, 2016
You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. That was a lot of work. Now you can relax.
ViewPoint
FEBRUARY 4, 2014
But are they perusing your homepage, or downloading a white paper? Don’t worry about buzz words, like “Big Data.” Christopher Hosford is former East Coast Bureau Chief of Crain''s "BtoB" magazine, and former editor-in-chief of Nielsen''s "Sales & Marketing Management" magazine. Are they dipping into your features set?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Memes
OCTOBER 28, 2011
There’s been a minor buzz this week in B2B circles about recent survey results suggesting that paper magazines and newsletters remain extremely important to business professionals. In most of our magazine surveys, we asked our readers to rate us in comparison with our competitors. I’m sure it’s true.
ClickZ
NOVEMBER 19, 2020
But intra-pandemic, shopping habits vary widely, and previous purchases may not be indicative of future ones (remember the great toilet paper rush of March 2020?). In B2B sales, “Account-Based Marketing” is a buzz word, but any marketer can apply the main principles: ?.
Buzz Marketing for Technology
FEBRUARY 16, 2009
Artists like Bec Hollcraft who know full well the goal is attracting enough attention and leveraging buzz marketing to get a record deal. 82% of C level execs said they use search engines to get business information Source: B2B Magazine So it begs the question - why are we marketing in the same old ways?
SocialPilot
FEBRUARY 9, 2024
Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Michael posts great videos on skill-building.
Hinge Marketing
MAY 20, 2019
Because blog posts can be any length and less polished than, say, a magazine article, they can be produced and published quickly. Articles and white papers. We do so to generate valuable buzz and inbound links. What kinds of content can you create? For most firms, blogging is the easiest and most productive way to get started.
Expert insights. Personalized for you.
100 
Let's personalize your content