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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Forrester: CMOs Face Creative Rut While Overspending on Technology. Browse the full issue for: Insider tips from the power duo of ABM pioneers at FullStory ; . Invest in Creativity.

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Need to Know Where to Go for Marketing and Sales Insight? Come to The Blog Tree

markempa

Joe Chernov, Director of Content at Eloqua, puts it this way: “Anyone can cobble together a list of Twitter tips or ‘must-read’ blogs and crown themselves ‘content marketers,’” he explains. At a glance, you can see the scope of the best content in the marketing and sales blogosphere and how it all works together.

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6 Things to Keep in Mind When Replatforming

Buzz Marketing for Technology

According to Forrester Research, 39% of surveyed companies see a drop in conversion rates after replatforming, while 44% note slower load times once a new platform goes live. Pro tip: don’t schedule a replatform in Q3 or Q4—unless you enjoy needless holiday chaos! The good news is that it doesn’t have to be tricky. Think long-term.

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5 B2B Social Media Success Stories

Adobe Experience Cloud Blog

The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester Research is another shining star in the world of B2B social media, which seems natural since part of its business is to follow the latest social media trends and predict the growth of the social web.

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16 Demand Gen Training Opportunities Guaranteed to Up Your Game

SnapApp

Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing. Forrester B2B Marketing Forum. Demand Gen Blogs to Study. Demand Gen Conferences to Attend. SiriusDecisions Summit.

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Content Hit List

Content4Demand

Here is our countdown of the top-trending pieces and posts generating buzz and airplay so far this year in content marketing. Allison Snow, Senior Analyst at Forrester , recommends tracking pipeline velocity in addition to volume metrics. A Measured Approach. . . Marketing Performance Metrics 2.0:

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16 Can’t-Miss Training Opportunities for Demand Gen Marketers

SnapApp

Full of valuable tips to help organizations optimize their digital marketing journeys, DemandGen covers everything from upcoming events to in-depth guides on how to get the most out of demand marketing. Forrester B2B Marketing Forum. Demand Gen Blogs to Study. Demand Gen Conferences to Attend. SiriusDecisions Summit.