Convince & Convert

MARCH 26, 2013

For over a year, rumor has had it on the web that Facebook Page posts reach an average of only 16% of fans. Actually, Facebook itself started this rumor in February of 2012 at the Facebook Marketing Conference in New York. Let’s take a moment to look at the different forms of measuring reach on Facebook pages.

Viral Marketing 167

Viral Marketing Facebook Marketing Management Buzz 167

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Writing on the Web

MARCH 29, 2011

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. People are still confusing features and benefits in their marketing messages. Share this on Facebook. Post on Google Buzz. But others…OMG, it’s just sad. Share this on del.icio.us.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

FEBRUARY 14, 2011

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Or, better yet, what if they featured a video clip of a client who saved “X&# amount of dollars by coming to them instead?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Hubspot

SEPTEMBER 20, 2011

Is Facebook applicable for B2B companies? With more than 750 million users, Facebook is useful for far more than just teenagers playing online games. The social network has become a representative sample of the world's population. Fluke Corporation has gained more than 21,000 Facebook fans using some successful contests.

Facebook 28

Facebook Paid Search Agency Companies B2B Thought Leadership 28

Content Standard

AUGUST 17, 2017

For example, Estée Lauder teamed up with ModiFace to create a lipstick chatbot on Facebook Messenger. The billboard proclaimed it was “Probably the best poster in the world”; underneath the slogan, visitors could sample beer from a tap. Featured image attribution: Sebastian Voortman. Multisensory Marketing.

Paid Search Agency 85

Paid Search Agency Interactive Marketing User-Generated Content Sample 85

Hubspot

JULY 17, 2017

They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Today, you’ll find more traditional marketing channels available to Zara’s fans (think Instagram, Pinterest, and Facebook). 9 Brands That Don't Do Traditional Marketing. 2) Krispy Kreme.

Marketing Budget 77

Marketing Budget Word of Mouth Brand Identity Branding 77

Content Standard

OCTOBER 29, 2015

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Once you’ve generated some buzz about your product and put it on consumers’ radars, it’s time to shift your content strategy to continue this growth.

Distribution 40

Distribution Merchandising Content Blogger 40

Content Standard

OCTOBER 29, 2015

Because the biggest fashion icons are highly sought-after for promotions, it’s not as easy as shipping off a free sample to Blake Lively and having her promote it. Once you’ve generated some buzz about your product and put it on consumers’ radars, it’s time to shift your content strategy to continue this growth.

Distribution 40

Distribution Merchandising Content Blogger 40

Hubspot

JULY 11, 2011

Below is a view of the alert tool and sample email listing the products that Connie is about to run out of. That is the email you get that tells you that someone has tagged you and brings you back to Facebook.” Download the free ebook to energize your lead generation efforts and build more buzz around your business.

Tagging 28

Tagging Budget Programs Sample Buzz 28

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Maybe sampling and demos on location will fit better. In fact, on a regular feature on the Today show… they show how the products regularly don't work. Your points are good however.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? What’s the one thing that defines you – and it’s not features and benefits. They just go out and get on Facebook because one of their kids said they should. (ok, Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Pam Didner

JULY 15, 2022

With many available options, from ghostwriting to outsourcing in various forms, businesses have been more focused on quantity as a priority to catch up with search engine optimization (SEO) and the buzz of content marketing. Find some samples you consider particularly effective and analyze them. Provide a template.

SME 87

SME Content Marketing Planning Paid Search Agency 87

Sprout Social

MARCH 4, 2020

At a glance, product launches are all about buzz and hype. Social captions (think: Facebook, Instagram). Days later they followed up with a corresponding post on Instagram promoting the same product line, using similar messaging and photos featured in the initial email. Focus on creating buzz with anticipatory content.

Social Media 125

Social Media Product Media Terms and Conditions 125

Convince & Convert

JUNE 8, 2012

This episode features Scott Stratten of UnMarketing. They just want to be able to manage their Facebook page. So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. Listen Now. You’re absolutely right.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Online Marketing Institute

JANUARY 4, 2011

Her strategy for guest blogging is superb, and it’s why she’s been featured on so many high-profile blogs. When Ann submitted this article to me, she included some of her sample work along with the names of blogs she had been featured on. but what I can say is to just ask. 66) Review of Thesis Theme (1.8)

Blogger 40

Blogger Adsense Twitter Buzz 40

Martech Advisor

JANUARY 16, 2020

New product/feature launch. The success of conference participation depends on pre-buzz activities, which consist of the activities mentioned above. Creating buyer persona samples will help you choose the right marketing avenues to promote your offerings. Lead generation, nurturing, follow-up campaigns. Weekly newsletters.

Paid Search Agency 122

Paid Search Agency Practices Examples Advertising Agencies 122

Sprout Social

JANUARY 20, 2022

Some sample goals include: Increasing your social engagement rate. For example, it’s no surprise to see brands simultaneously run Facebook and Instagram ads given that digital ad spending is up by 56% YoY. What works on Facebook and Instagram might not work on Twitter or Pinterest (and vice versa). Raising brand awareness.

Social Media 134

Social Media Planning Campaigns Effectiveness 134

Sprout Social

JUNE 20, 2019

Features such as our Facebook Competitors report allow you to compare your own growth with competitive pages without having to creep on their Facebook day after day. Find out what your audiences and competitors are buzzing about with Sprout’s social listening features. Competitor Analysis Tools for SEO.

Analysis 104

Analysis Budget Programs Tools Ad Frequency 104

SmartBug Media

DECEMBER 23, 2022

Social media posts to create buzz. They have moved beyond browsing to showing interest in a solution, and they may be comparing prices and features of products. Sample products to give prospective customers a “taste” of your product. Offer free demos or samples. Podcasts to create authentic conversations.

Paid Content 52

Paid Content SMS FAQ Sample 52

Sprout Social

OCTOBER 10, 2018

However, the brand’s Facebook page takes a totally different approach. Publishing “safer,” more traditional content, Denny’s Facebook speaks to an older crowd and their posts still get a ton of love. You can also mine your social data via Facebook Insights, Twitter and LinkedIn.

Social Media 107

Social Media Brand Identity Branding Media 107

Sprout Social

JANUARY 5, 2023

For example, restaurants need to know what customers are buzzing about. Below is a sample report pulled from Sprout’s social listening tools. The Brand Keywords feature captures Twitter conversations relevant to your brand, industry and competition. Listening on Instagram and Facebook is also possible. . Brand Keywords.

Social Media 84

Social Media Media Eye-Tracking Work Management 84

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Use the groups features and find groups where you might want to contribute. I made a choice of Linkedin over Facebook preferring it for its business perspective and it is paying off in terms of job contacts. I found your sample profile… er… dry. Some Last Thoughts. Check your contact settings.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Sprout Social

JANUARY 30, 2019

Facebook was shrouded in controversy due to its algorithm changes and privacy concerns. Instagram finally came into its own by rolling out a whole slew of business features while also passing the one-billion user mark. Sample Social Media Goals for 2019. If not, we don’t blame you. Increase brand awareness. See how that works?

Social Media 112

Social Media Social Marketing Marketing Strategy Marketing & Strategy 112

Outgrow

MARCH 4, 2020

They then created a Facebook page that allowed users to participate by submitting a proposal for a new potato chip flavor. PepsiCo (Lay’s) also partnered with Facebook to change their usual ‘Like’ button to ‘I’d Eat That’. PepsiCo (Lay’s) also partnered with Facebook to change their usual ‘Like’ button to ‘I’d Eat That’.

Examples 52

Examples Outgrow Advertising Agencies Microsite 52

Webbiquity

FEBRUARY 13, 2017

Several also provide features like competitive benchmarking, follower demographics, key influencer identification, sentiment analysis, campaign impact, and reporting. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.

Marketing Automation Services 270

Marketing Automation Services Social Media Enterprise Management Budget Programs 270

Hubspot

MAY 21, 2020

Bandersnatch generated a ton of buzz on social media for Netflix, and the streaming giant was also able to use data from the decisions viewers selected. 75% agree that non-gated interactive content can provide a “sample” of the brand, resulting in a higher degree of lead nurturing. Buzzsumo ). Content Marketing Institute ).

Stats 97

Stats Interactive Marketing Webinar Metrics Planning 97

Marketing Insider Group

SEPTEMBER 3, 2014

The website and its companion Twitter handle feature stories about innovation, science and technology, as well as viewpoints on important issues regarding GE and the world. That post has 23,000 shares and more than 210,000 likes on Facebook! Lesson for brands: Take the buzz phrase “act like a publisher” literally.

Examples 100

Examples Content Marketing Brand Identity Branding 100

Outbrain

NOVEMBER 25, 2018

AI and virtual reality are two buzz terms that are frequently talked about these days. An emerging buzz term in its own right, “AR” is just as noteworthy as artificial intelligence and VR. This is why Facebook is doubling down on AR technology. Also, consider the “heads up display” feature that comes in many new cars.

Marketing AI 44

Marketing AI Inbound Marketing Paid Search Agency Mobile Marketing 44

Convince & Convert

APRIL 5, 2012

This episode features Lauren Teague , who handles social media for the PGA Tour. “Liongate’s campaign differed from most movie campaigns because it created actual social media buzz.” ” Basically, anytime you use the word “buzz” in a blog post or article, you’ve already lost my respect.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. A recent feature on CIO.com on “ 10 of World’s Strangest Social Networks &# gets it all wrong.

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Webbiquity

FEBRUARY 21, 2017

Sample review: “Add and curate content from any public webpage. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. That’s where Pocket comes in.

Curation 275

Curation Marketing Automation Services Tools Enterprise Management 275

Hubspot

AUGUST 7, 2012

Take this presentation, which has been viewed over 700,000 times: Your presentation has the potential of getting featured on the SlideShare homepage, and your title slide is the first thing SlideShare users will see if it does, so you want to maximize its potential for garnering lots of clicks. 6) Don't Be Afraid to Get Detailed.

Traffic 28

Traffic Lead Scoring Lead Ranking Optimization 28

Webbiquity

JANUARY 17, 2011

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Albacross

JULY 31, 2018

There’s even a featured snippet below the paid ads… so it’s not that the organic listings are immediately below the fold. That said, each platform come with its specific features and advantages. On top of that, we all know that Facebook has pretty much killed the reach of Business pages these days. They’re way below the fold.

Paid Content 40

Paid Content Paid Search Agency B2B Marketing Marketing Strategy 40

Hinge Marketing

JULY 21, 2022

If your target publication has featured many articles on the reasons behind the Great Resignation, an article that explores, say, what has become of mid-career folks who quit their jobs to start their own business will provide a fresh perspective on a topic that has generated thousands of articles across many industries. Facebook: Newsfeed.

Paid Content 92

Paid Content CMS Development Lead Ranking Work Management 92