Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. It’s especially important in service businesses where people hire you to help them solve a problem. I once asked a guy who founded an online training service what his back-story was, and he didn’t know what I meant.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Tomorrow People

SEPTEMBER 13, 2012

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Engagement with the community and, equally as important, respect for that community is the way to build a desired buzz around your brand.

Social Media 120

Social Media SIC Media Peer-to-peer 120

Writing on the Web

MAY 9, 2011

Part of the problems coach websites have is that they are selling services that aren’t clearly defined. Does he need a business coach, a psychologist, a personal assistant, a mastermind group, or internet marketing training? One is personal: it talks about a real person and what he reports. Post on Google Buzz.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Writing on the Web

JANUARY 5, 2011

If all you’re doing is publishing good information, without personality, without offers, what’s the point? The person asking these good questions is an executive coach. Here’s where she could improve: The bio/side-bar is written in the third person, as if she is a distant entity. Post on Google Buzz.

Newsletter 100

Newsletter Digg Work Management Banners 100

Webbiquity

JANUARY 21, 2011

Most people hate the idea of “selling&# themselves, whether a job seeker vying for a new corporate role or an independent consultant looking to develop business for his or her services. Providing great service and results led to more business and new business. Think about how you deliver your services to your clients.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Writing on the Web

MARCH 14, 2011

I just love this service. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. With the service with iMotionVideo , all you have to do is write a 100-word script and they do the rest. Post on Google Buzz. Blog this on Blogger.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

JANUARY 31, 2011

Readers like to feel like they know the blog writer and feel some of the blog writer’s personality and humanity come through. Three great tips to keep in mind for your blogging strategies: Show personality. Post on Google Buzz. Blog Content: Are you personal… or all business? Blogs have to be kept up. Tweet This!

Tips 100

Tips Advertising Agencies Digg Blogger 100

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Post on Google Buzz. Somethings like social media updating and article submissions can be handled by a V.A. Blog this on Blogger.

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

DECEMBER 14, 2010

Of course it’s all about their company products and services, why wouldn’t it be? Can you see how hard this might be when you’re selling serious products and services? Post on Google Buzz. Related posts: Content Marketing Matters: What’s Your Brand Personality? Human faces and eye contact.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MAY 30, 2011

it’s Memorial Day when Americans honor our soldiers who died in service. My father, Marion Rae Wilkerson, was a 25-year Navy veteran, and while he didn’t die in service, I always remember him on this weekend. Post on Google Buzz. Back in the U.S., He was on the half that was able to save many of their sailors.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Post on Google Buzz. Related posts: Blog Content: Are you personal… or all business? There are two ways to persuade people. Blog this on Blogger. Tweet This!

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

APRIL 19, 2011

Register to get the recording if you can’t come at 5 pm ET , plus I’ll send you handouts, a list of outsourcing resources, a marketing road map and discount coupons for services. You need a brand personality. Because it involves personal creativity. Personality Not Included by Rohit Bhargava. Get Shareaholic.

Tips 100

Tips Content Marketing Digg Content 100

Webbiquity

JULY 21, 2010

Email marketing service JangoMail came up with some tips you may find helpful. • Whether it’s a sale or trade show, hone in on the social elements – create a visual picture of the food, drink, service and good times with others they can expect. Post on Google Buzz. Keep your messages breezy and brief. And don’t forget!

Email Marketing 100

Email Marketing Tips Digg Trade Show 100

Writing on the Web

JULY 26, 2010

ScribeSEOCopywriting: a for-fee service of which I am an affiliate. This service will blow your mind, teach you to apply good SEO tactics to each blog post. Post on Google Buzz. Blog Content: Are you personal… or all business? Here are a couple of SEO resources I like: Suzanne Bird-Harris’ DIY-SEO (free).

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. Know your product or service. And of course you know your products and services , especially if it’s your own business and you’ve been working in it for a while. Post on Google Buzz. Know your target audience.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

FEBRUARY 10, 2011

You get found on the Web by the people who need your services. So they call me and outsource their blogging with my services. Post on Google Buzz. Blog Content: Are you personal… or all business? Blogging for your business works like this: You blog about the problems you solve for your clients. Blog this on Blogger.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Writing on the Web

MARCH 29, 2011

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials. Thanks to services like iMotionVideo , even small businesses can create low-cost videos and get found on the Web. Post on Google Buzz. Less is more.

Video Marketing 100

Video Marketing Digg Sample Small Business Marketing 100

Writing on the Web

JULY 28, 2010

Does social validation work for businesses selling services and experiences? If a photo of the person accompanied the travel recommendation, the selection increased to 20 percent. Will these results translate to sites for executive coaches, speakers, authors and other independent service providers? Post on Google Buzz.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

MAY 25, 2011

Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling. Get a picture of the person reading your blog, in your mind’s eye.

Digg 100

Digg Blast Campaigns Buzz Blogger 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. You publish it under your banner or logo, therefore it’s up to you to get it personalized and provide context. Post on Google Buzz.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

OCTOBER 11, 2010

If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Post on Google Buzz. &# You need to know how your customers and clients see your biases showing up. The published scientific evidence is rapidly accumulating.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Writing on the Web

AUGUST 20, 2010

There’s also a lot of dust, or rain, power outages, bugs, and unpredictable phone and mail services. Post on Google Buzz. We live in a country ( Mexico ) where we can hire cleaning and upkeep help. Most days everything works, including super high speed internet connections. Thanks for listening. Blog this on Blogger.

Blogger 100

Blogger Work Management Digg Buzz 100

Writing on the Web

SEPTEMBER 27, 2010

Get a World View: Before you can sell a product or service, you need to sell a world view. I have a couple of options for working with people, including consulting , and you can read this page here: Patsi’s Writing Services. Post on Google Buzz. Blog Content: Are you personal… or all business? Tweet This!

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Trust : social proof, statistics, case studies, personal stories. Sharing personal stories works well here. Post on Google Buzz. Neutral , rational, logical, analysis of facts.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

AUGUST 13, 2010

Hire an SEO person to do some optimization for your web content (expensive). Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable). Post on Google Buzz. Here’s how it works. You go here , you sign up, you install it to your WordPress blog. Subscribe to the comments for this post?

Optimization 100

Optimization Digg SEO Search Marketing 100

Writing on the Web

AUGUST 9, 2010

Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself. Post on Google Buzz. Blog Content: Are you personal… or all business? This means that you avoid language that sounds impressive. What do you think, is this helpful? Blog this on Blogger.

Tips 100

Tips Business Digg Marketing Proposals 100

Writing on the Web

AUGUST 5, 2010

Tell a story of one person. Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. Post on Google Buzz. When successful web writers create online content , they appeal to the senses and the emotions. Appeal to basic human wants, desires.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Writing on the Web

DECEMBER 16, 2010

Do you show some personality and faces of the people who work with you? iMotion Video - video commercial service. Post on Google Buzz. Get Known: How memorable is your name, your brand or tag line? Can people identify your business and know what problem it solves? Are you credible and perceived as trustworthy ?

Online Marketing 100

Online Marketing Work Management Marketing Management Planning 100

Writing on the Web

JULY 15, 2010

Without doubt, people who use the Internet to market their services must find ways to solve these three issues, or they won’t stay in business long. I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JANUARY 14, 2011

Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? They don’t think they have a personal story to tell that’s worthy of people’s attention. I avoided getting personal.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Webbiquity

JUNE 23, 2010

You don’t update your product features every day, the descriptions of your services stay pretty much the same, your hours of operation don’t change, your address doesn’t change unless you move the business (an infrequent event for most enterprises), and your “about the company&# is only revised when major developments occur.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Content : Too broad and general, need to hone it down to specifics, need to personalize it. Post on Google Buzz. Blog Content: Are you personal… or all business? Tweet This!

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Webbiquity

JUNE 25, 2010

The seller is often the service provider. They believe that to be successful at selling, consultants must leave their values and everyday personalities at the door and adopt a sleazy persona and voice, one that would naturally say something like, “What’s it gonna take to get you into this shiny, red, pre-owned sports car today, ma’am?”.

Consulting 100

Consulting Allocation Digg Cold Calling 100

Writing on the Web

FEBRUARY 7, 2011

To learn more about his web writing services, please visit www.virtuosocontent.com. Click here: WritingontheWeb.com blogging services. Post on Google Buzz. Blog Content: Are you personal… or all business? If you’re a coach, find out how you can outsource your blogging with Patsi Krakoff, Psy. Tweet This!

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

AUGUST 18, 2010

No matter how compelling the value proposition for the product or service, it involves change, more work, and more time out of an already overburdened schedule. Finally, the third decision is, having committed to making a change, selecting the best product / service / vendor for their company. Post on Google Buzz.

Lead Ranking 100

Lead Ranking Marketing Proposals Digg B2B Sales 100

Writing on the Web

JULY 8, 2011

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. Post on Google Buzz. Here are some psychological secrets to keep in mind. This can be done several ways. Be authentic.

Tips 100

Tips Digg Opinions Opt-out 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. One way to explore question #1, “What’s the problem? &# is to make a list of all the benefits of your products and services to clients. How personal to get. Post on Google Buzz. How much to share.

Content 100

Content Digg Custom Publishing Buzz 100