Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. It’s amazing to see so much written on this topic which leads me to believe the party is over. Digg this! Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. That’s a good thing yes but I don’t feel like we are there yet. Let me explain …. MORE >>

In a recent MarketingProfs “ Get to the Point ,&#   it was stated that in the rush to grow leads, B2B marketers are often tempted to use “quick-fix&# lead-generation tactics, according to Jep Castelein in a post at the Connected Marketer blog. Instead, B2B pros should take a step back, breathe deeply and “look at the big picture&# to determine the best way to approach lead generation. Castelein recently took his own advice and, after some sky-gazing, came up with these five tips to improve the effectiveness of B2B lead-gen efforts: Know your ideal prospect. MORE >>

You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). But these crazy lead generation guys, they are fully willing to promise an exact number of marketing qualified leads, sales accepted opportunities … right down to business closed. They know precisely what percentage of leads need to convert if the company is going to make its numbers. But take a lesson from your forward-looking lead generation friends and plan your content well into the future. You’ve got a Posterous and a Tumblr blog. Sometimes. MORE >>

Are you confident that your call center’s lead generation activities are targeted to reach out to the prospects who are more likely to respond positively? Let’s take a look a case study featuring call center lead generation efforts for commercial banking loan products. Adding marketing analytics to the mix improved lead generation results. The historical data they were already capturing included:  call outcome detail by month and lead disposition outcomes. million from the lead generation efforts. Post on Google Buzz. Digg this! Paul Raca. MORE >>

By incorporating A/B testing as a tactic of your B2B marketing strategy, you can maximize conversion rates and get more leads for your money. Take lead management to the next level. The importance of lead management in a B2B marketing strategy is clear:  As many as 80% of B2B leads received are not yet ready to buy, according to consultancy Rain Today. Unfortunately, not all B2B organizations recognize the full potential of lead management efforts. Lead management isn’t simply about lead nurturing and lead scoring. Recycling leads. MORE >>