Trending Sources

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Digg this! Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)  And then what is the timing? Digg this! To me this is the story for any content marketer like myself.

The 4 P’s to Social Media Marketing

Buzz Marketing for Technology

think this strategy is exceptionally good for B2B marketers with long lead cycles. Digg this! Tags: Advertising Branding Buzz Marketing Content Marketing Inbound Marketing Interactive Marketing Lead Generation Lead Nurturing Social Media Strategy Frankly, I have been brewing this post for a while now and its time to let it loose. Slide 1. Tell Good Stories.

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Digg this! Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking Like it or hate it – the Like button is here to stay. Whole activity streams are being created around the use of the Like button. Tweet This!

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management


Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ”  “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Day 7: Lead attends webinar. qualified lead!).

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Engagement with the community and, equally as important, respect for that community is the way to build a desired buzz around your brand. Chrysler commissions hapless marketing agency. If so, click send.

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7 Ways All B2B Marketers Should Be Using Social Media (But Probably Aren’t)

Modern B2B Marketing

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right?  NO! Social Media as a Lead Source – When tweeting, contributing in forums, or posting in Linkedin, marketers should append their links to capture social media as a Lead Source. 

A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

ShipServ is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping.   Attract new sales leads through relevant content. All reactions and visitor behavior was examined for possible sales leads. > Developed quarterly content plan based on themes established from research.

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach. Post on Google Buzz. Digg this! There better be. Why not use it?  Tweet This!

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. Digg this! Post on Google Buzz. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. Twitter.

4 Lessons Social Media Pros Can Learn from DemandGen

It's All About Revenue

You compared Google’s Buzz to U2’s Zooropa – and your loyal following got the joke (or at least pretended to). But these crazy lead generation guys, they are fully willing to promise an exact number of marketing qualified leads, sales accepted opportunities … right down to business closed. They know precisely what percentage of leads need to convert if the company is going to make its numbers. But take a lesson from your forward-looking lead generation friends and plan your content well into the future. You’ve got a Posterous and a Tumblr blog. Sometimes.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

Enter: Revenue Performance Management: The Next Great Enterprise Acronym , a post that she wrote which has everyone in the industry buzzing.  It’s with this post in mind that we invited Lauren to be interviewed on our blog. Importantly, I think there will continue to be a healthy, albeit fragmented, SMB tier where lead nurturing and email marketing players prosper as independent businesses. Revenue Performance Management crm Eloqua Facebook IBM Lauren Carlson lead management Lead Nurturing marketing automation MySpace RPM Salesforce Software Advice Terradata

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Seven Ways to Use Social Media for Business


From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Digg this! Post on Google Buzz.

26 Ways to Promote Your Blog Post

Marketing Action

Participate in approved content sharing sites… … like Triberr , , Social Buzz Club , Biz Blogging Buzz , Viral Content Buzz , and  BlogEngage. Try out   Digg , Alltop , , or BloggerScope. Extra, extra credit: Set up the now free lead capture feature in your new SlideShare to grow your email list. Congratulations! Fantastic.

Bringing down the Twitter snobs

grow - Practical Marketing Solutions

You never know who will connect with you, you never know how they will connect with you, and you never know where it will lead. Post on Google Buzz. Digg this! It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Too bad. Don’t do it.&#. Don’t.  And Reza too.

The Future of Social Media


Now, finally, 6,000 years after the written word, 570 years after the printing press, 200 years after the telegraph, 130 years after the telephone, 20 years after the high-res laser printer, and 10 years or so after blogs began—social media tools like Facebook, Digg, LinkedIn and Twitter have thoroughly democratized communications and freed it from limitations of time and space. Digg this!

Marketing Monkeybusiness: 5 WOM Antics to Avoid

It's All About Revenue

Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth.  If you engage in any of the practices below, you might want to rethink them.  Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series.  by Joe Chernov | Tweet this. Those styles are taken. 

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A simple strategy to convert blog visitors into sales leads

grow - Practical Marketing Solutions

Could we be making more use of our RSS feed to generate leads? Post on Google Buzz. Digg this! If you’ve read {grow} with any consistency you’ll recognize Jon Buscall as one of the most vibrant intellectual voices in our community. have written about the SEO benefits of blogs that I’m not going to repeat that here.  Or whether they actually don’t!

The Sociology of Social Media: TED TV Talks

Writing on the Web

Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Digg this! Post on Google Buzz. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Tweet This!

55 (of the) Best Social Media Tips, Tactics and Tools of 2010


How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email.

Best LinkedIn Guides, Tips and Tactics of 2010


According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Digg this! Post on Google Buzz. by My Venture Pad. Tweet This!

This is what happens when Barbie joins Twitter

grow - Practical Marketing Solutions

The iconic doll has fully joined the social media movement by leading her fans through a Foursquare scavenger hunt, Facebook puzzles and YouTube adventures.  Post on Google Buzz. Digg this! This week Mattel announced a new video Barbie that has a tiny camera embedded in her chest (YouBoob?).  She even has a Twitter account. Feeling a strange tingly sensation. : p. douchebag.

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Is social media creating a generation of cowards?

grow - Practical Marketing Solutions

Not only do I think the social web is incapable of enabling significant social revolution, it is probably conditioning young people out of the leadership and communication skills they need to lead — or follow — any change at all that requires personal risk. Hopefully, we will always have individuals willing to lead.  Post on Google Buzz. Digg this!

Is a Player in Marketing Automation Software?


Digg this! Post on Google Buzz. Marketing Automation and Demand Generation CRM software demand generation software Eloqua Genius Genoo Lauren Carlson Manticore Technology marketing automation software Marketing Automation Software Guide Marketo MASG Sales Cloud 2 Marketing and Leads Software AdviceGuest post by Lauren Carlson. However, CRM is a trifecta.

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Digg this! Post on Google Buzz. I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, So, now what? buyer.

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SEM Mystery: The Case of the Missing Leads


Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Digg this! Post on Google Buzz. Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. “Care for a drink?&#. Went great.

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? I’ve been working with some really great clients who understand good content marketing. Digg this! Blogs.

33 (of the) Best Marketing Strategy Guides and Insights of 2010


Angela Alcorn presents 10 of the best TED videos from leading thinkers in social media, including Seth Godin on “Tribes,&# James Surowiecki on social media news gathering and the wisdom of crowds, Matt Ridley (“When Ideas Have Sex&# ), and Gordon Brown (yes, as in the former British Prime Minister). Digg this! Post on Google Buzz. You decide. No,  of course not.&#.

2011 B2B Marketing Trends


The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Digg this! Post on Google Buzz. Strange.). Want to know more?

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. 3. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term? However, they are as “instant off” as they are “instant on”—the moment you pause or delete a campaign, the lead flow stops. Digg this! Ideally, do both.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010


Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Digg this! Post on Google Buzz. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600  million. Facebook Marketing Tips and Guides. People are busy.

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5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Learn more. Thanks, Erica.

Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Hope this is helpful to you. I’m leading a free webinar next Wednesday April 20 at 5 p.m. Digg this! Post on Google Buzz. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. More than ever before, content is king! 2011). Wonderful. Tweet This!

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Learn more. Be a resource.&# 4.

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