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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Mobile Marketing – I know I said last year was the year of mobile marketing but I just saw a stat from a Mary Meeker presentation that smart phones will eclipse PC sales in 2012 (that’s just a year away) which will lead us to more mobile usage than PC usage so you better start your Mobile Marketing program now. Digg this! Enjoy! It’s all based on Facebook’s algorithm called EdgeRank.

Using Content to Build Trust in B2B Marketing

Buzz Marketing for Technology

If you know this going into the launch plan – then its just a matter of how you are going to sequence those messages (for example do you send out the eBook first with a link to the video second and the press release third with the virtual event forth and the blog/twitter buzz fifth?)  And then what is the timing? Digg this! To me this is the story for any content marketer like myself.

17 Realistic Ways to Get More Website Traffic

Act-On

But it works every time, and it’s a legitimate traffic source. 6) Submit your content to StumbleUpon , Reddit , Digg , Technorati and elsewhere. Otherwise no amount of promotion may be enough to get people to read it and share it. 8) Try MyBlogU, Viral Content Buzz, and other private content sharing networks. But, of course, you’ll lose the leads if you skip the gating.

The Reviews Are In!: A Social Media ProBook Roundup

It's All About Revenue

by Jesse Noyes | Tweet this When Eloqua and JESS3 published the Social Media ProBook yesterday, we knew it would generate buzz. After all, it contains advice from all aspects of social media marketing – from writing for Facebook and scaling your operations to geosocial apps and reaching influencers – from 20 leading voices. That’s where this eBook really shines: Eloqua also solicited insightful content on social media with something useful for all digital professionals.” – Adam Singer on The Future Buzz. The #SocialMedia #ProBook. IMHO it’s a job well-done. Facebook.

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How NOT to Do Social Media - Three Disastrous Social Media C**k Ups

Tomorrow People

The recent sale of former social media darling Digg for $500,000 (it was valued at $175m four years ago) is a timely reminder that in the world of social media , nothing is forever. Engagement with the community and, equally as important, respect for that community is the way to build a desired buzz around your brand. Chrysler commissions hapless marketing agency. If so, click send.

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A fascinating “hardcore” B2B social media success

grow - Practical Marketing Solutions

ShipServ is a leading e-marketplace in the maritime industry providing a portfolio of software, services and hosted applications designed to enable efficient global shipping.   Attract new sales leads through relevant content. All reactions and visitor behavior was examined for possible sales leads. > Developed quarterly content plan based on themes established from research.

Feed Your Blog Automatically to LinkedIn & Twitter

Writing on the Web

Follow these steps and automatically share your blog posts on Facebook, LinkedIn and Twitter and your blog traffic and online lead generation will increase significantly. Digg this! Post on Google Buzz. How do you get your blog posts to feed into your LinkedIn profile and Twitter automatically? asked social media expert AnnaLaura Brown to write a guest post. Twitter.

Seven Ways to Use Social Media for Business

Webbiquity

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities. Digg this! Post on Google Buzz.

Lead Nurturing – How to Develop a Solid Process for B2B Lead Management

Webbiquity

Effective lead nurturing is crucial to successful b2b marketing. Lead nurturing can help you improve your lead conversions over time. ” “ Lead nurturing will generate an increase in sale opportunities up to 20%. ”  “ Lead nurturing can help you build a trusted relationship with your economic buyer.” Day 7: Lead attends webinar. qualified lead!).

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The Future of Social Media

Webbiquity

Now, finally, 6,000 years after the written word, 570 years after the printing press, 200 years after the telegraph, 130 years after the telephone, 20 years after the high-res laser printer, and 10 years or so after blogs began—social media tools like Facebook, Digg, LinkedIn and Twitter have thoroughly democratized communications and freed it from limitations of time and space. Digg this!

Ten reasons to blog – even if nobody reads it

grow - Practical Marketing Solutions

Wegman’s grocery store employees blog about seasonal recipes and show how to use their food products in new ways. . 7) Indirect sales — Featuring blog-only promotions and offers or opt-in content can expose new sales leads. . 8) PR – Blog posts have the opportunity for massive reach. Post on Google Buzz. Digg this! There better be. Why not use it?  Tweet This!

Facebook’s Like Button adds Life to your Content

Buzz Marketing for Technology

Digg this! Could Facebook become a Lead Nurturing platform? When you think of lead nurturing platforms you typically think. Tags: Applications Buzz Marketing Content Marketing Crowdsourcing Facebook Social Media Social Networking Like it or hate it – the Like button is here to stay. Whole activity streams are being created around the use of the Like button. Tweet This!

Marketing Monkeybusiness: 5 WOM Antics to Avoid

It's All About Revenue

Last Friday I guest posted on  Mark Schaefer’s epic { grow } blog (“ 8 Big Ideas to Drive B2B Buzz “) about word-of-mouth marketing techniques that work for B2B companies.  While thinking about ways B2B marketers can get people buzzing, it occurred to me that there are quite a few shabby practices masquerading as word of mouth.  If you engage in any of the practices below, you might want to rethink them.  Another company in the lead management software space, HubSpot, hosts a popular weekly “TV” series.  by Joe Chernov | Tweet this. Those styles are taken. 

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Social Media – is it really mainstream in B2B Marketing?

Buzz Marketing for Technology

Seems as if more B2B Marketers are engaged in Social Media then B2C marketers (actually data point from the article – 81 % of B2B companies have accounts on social media sites compared to 67% of B2C) which leads me to think Social Media has gone mainstream in B2B. Digg this! That’s a good thing yes but I don’t feel like we are there yet. So where do we go from here? Tweet This!

The Sociology of Social Media: TED TV Talks

Writing on the Web

Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Digg this! Post on Google Buzz. Having fun while learning has become my idea of a really good time. Forget drugs, booze and rock and roll. Now you can learn all about social media and the sociology of the Internet through video lectures. Tweet This!

26 Ways to Promote Your Blog Post

Marketing Action

Participate in approved content sharing sites… … like Triberr , Scoop.it , Social Buzz Club , Biz Blogging Buzz , Viral Content Buzz , and  BlogEngage. Try out   Digg , Alltop , Technorati.com , or BloggerScope. Extra, extra credit: Set up the now free lead capture feature in your new SlideShare to grow your email list. Congratulations! Fantastic.

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Digg this! Post on Google Buzz. Marketing Automation and Demand Generation CRM software demand generation software Eloqua Genius Genoo Lauren Carlson Manticore Technology marketing automation software Marketing Automation Software Guide Marketo MASG Sales Cloud 2 Salesforce.com Marketing and Leads Software AdviceGuest post by Lauren Carlson. However, CRM is a trifecta.

Content Marketing for Professionals: Time-Saving Tips Webinar

Writing on the Web

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? I’ve been working with some really great clients who understand good content marketing. Digg this! Blogs.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook. What the best practices for professional networking, generating sales leads, connecting with potential business partners, sharing content and getting answers to tough business questions? Digg this! Post on Google Buzz. by My Venture Pad. Tweet This!

Is Your White Paper a Sales Pitch in Disguise?

Writing on the Web

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Digg this! Post on Google Buzz. I asked Laura Carlson to share with you here some important perspectives on content marketing. It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Is Your White Paper a Sales Pitch in Disguise? Guest Post by Lauren Carlson, SoftwareAdvice.com. So, now what? buyer.

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Content Rules: Insight and Originality Attracts Clients

Writing on the Web

Hope this is helpful to you. I’m leading a free webinar next Wednesday April 20 at 5 p.m. Digg this! Post on Google Buzz. Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you. More than ever before, content is king! 2011). Wonderful. Tweet This!

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33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

Angela Alcorn presents 10 of the best TED videos from leading thinkers in social media, including Seth Godin on “Tribes,&# James Surowiecki on social media news gathering and the wisdom of crowds, Matt Ridley (“When Ideas Have Sex&# ), and Gordon Brown (yes, as in the former British Prime Minister). Digg this! Post on Google Buzz. You decide. No,  of course not.&#.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. you have a tiny customer base and they are all in top-secret military installations) and what groundwork needs to be laid before embracing social media in your marketing practices, then delves into how to use content for lead generation and integrate social with other marketing activities like email.

4 Content Marketing Goals for a Coach Website

Writing on the Web

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Digg this! Post on Google Buzz. How should content marketing be used on the home page of your website? What makes good website copy?

2011 B2B Marketing Trends

Webbiquity

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Digg this! Post on Google Buzz. Strange.). Want to know more?

SEM Mystery: The Case of the Missing Leads

Webbiquity

Nothing seemed to make the conversion budge either; I threw up new landing pages like condos in Shanghai, but lead production stayed stubbornly low. Digg this! Post on Google Buzz. Originally published on the WebMarketCentral blog in December 2008. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. “Care for a drink?&#. Went great.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. 3. It Depends – do you absolutely, positively need leads NOW or can you take advantage of the downturn to build your brand for the longer term? However, they are as “instant off” as they are “instant on”—the moment you pause or delete a campaign, the lead flow stops. Digg this! Ideally, do both.

Bringing down the Twitter snobs

grow - Practical Marketing Solutions

You never know who will connect with you, you never know how they will connect with you, and you never know where it will lead. Post on Google Buzz. Digg this! It seems that Mitch Joel and I are becoming the Social Media Odd Couple.  I like Mitch. He’s smart. It’s just that I think he is so frequently wrong. Too bad. Don’t do it.&#. Don’t.  And Reza too.

12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Digg this! Post on Google Buzz. Among the many reasons for the popularity of WordPress : it’s affordable, search engine-friendly, reasonably easy to use, and extensible through an incredible array of plugins. Themes by Blogfreakz.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Learn more. Thanks, Erica.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Learn more. Be a resource.&# 4.

Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. lead generation content is often promoted differently than thought-leadership content). Digg this! Post on Google Buzz. by Savvy B2B Marketing.

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

Infographic: Social Media ROI Statistics by Digital Buzz. ” Although 95% of B2B marketers report using social networks to reach prospects, “nearly 30% are not tracking the impact of such campaigns on lead generation and sales. And among those who do, about 42% of marketers replied that zero or an uncertain number of sales leads resulted from social media programs.”

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

And that leads to questions, like: What are the best ways to attract more (relevant) followers? Digg this! Post on Google Buzz. Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. What types of information are worth sharing, beyond blog posts? How can I get more retweets?

“Bored at Work� Network – a Web 2.0 Expo presentation by Jonah Peretti

Buzz Marketing for Technology

Solution 2 – Big Seed Marketing – small seeds lead to failure: 10 people recruit 5 people etc. Big seeds lead to success: 1 million people recruit 500K people etc – examples: Tide Cold Water by P&G can seed a campaign with 4 million people and got 40,000 extra. YouTube and Digg manage seeds in the same way the most popular stuff sits on the front page – as it starts to decrease they pull it and replace with a hotter story. Why do some ideas go viral and others don't? And today they can make a huge impact on a brand. Who can make something popular on the web?

How to Approach Business Social Media Strategically

Webbiquity

It can lead to well-intentioned but poorly executed rogue company Facebook pages. Digg this! Post on Google Buzz. A big part of the appeal of social media is its simplicity. Any teenager can set up a Facebook page and start sharing status updates with their friends. Any mom or dad can set one up to share pictures of their kids (and keep tabs on their teenagers). Tweet This!

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Digg this! Post on Google Buzz. Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Effectively connect with bloggers and other key online influencers in your industry? Which online tools are most helpful for PR pros? What does the future hold for online / interactive / social PR? Interactive PR Guides, Tips and Tools. ‘Loser. Pitching on Twitter? Stars **.

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36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

Using Facebook as a Strategic Marketing Channel by Green Buzz Agency. Facebook Advertising Tricks for B2B Marketers by Buzz Marketing for Technology. Digg this! Post on Google Buzz. It’s hard to overstate the impact of Facebook. It started 2010 with roughly 350 million users and is now on its way to 600  million. Facebook Marketing Tips and Guides. People are busy.

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2011 Social Media Marketing Trends

Webbiquity

So what’s next? A new report from Focus, 2011 Trends Report: Social Media Marketing presents observations and predictions from eight leading social media experts (and me) about social media trends and developments to watch for in the coming year. Digg this! Post on Google Buzz. Social media marketing has progressed from radical new idea to widely adopted practice in a remarkably short period of time. Just 5% of Americans said they were familiar with Twitter in 2008; by the fall of last year, that figure was 87%, and Twitter is now adding 300,000 new users per day.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. Price Papers vs. White Papers for B2B Lead Conversion - B2B Conversations Now , January 24, 2010. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010. Sales Lead Insights , November 29, 2010. Digg (785).