Webbiquity

NOVEMBER 23, 2010

Old connections also often lead to new ones: I’ve introduced people who should know each other and been introduced to others who have become mentors, clients, or friends. Social media can not only lead you to the answer, but let you know which alternative answer is probably best based on the level of social influence of the writer.

Social Media 100

Social Media Media Peer-to-peer B2B Thought Leadership 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. These programs provide very little if any lasting branding benefit.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JUNE 25, 2009

Many B2B marketers and pr professionals have heard about the real time web, and are looking to learn more about how to incorporate it into the. link] 5 hours 45 minutes ago - reply - retweet The B2B Lead Blog - The B2B Lead » Blog Archive » Twitter To. The B2B Lead marketing blog provides frequent B2B Marketing and Sales Tips.

B2B Marketing 40

B2B Marketing Digg Marketing Management Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. In PR, measurement has always been a finger in the wind exercise. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. From a PR angency perspective (I work on the digital team for Porter Novelli), I’d add the myth that social media is a specialist skill.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover. Six Facets of the Future of PR. UK and Australia lead the world in online advertising per capita. d love to hear how other people do it. For now, Iâ??ll

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

WebMarketCentral

JULY 30, 2009

Understandably, as businesses begin to invest more marketing/PR dollars into social media, there is great concern over the ROI of these activities. I mean, it's all right there on your campaign management screen: how much you spent, how many conversions (leads) you got, and your cost per lead. Simple, right? Balderdash.

Social Media 20

Social Media Paid Content ROI Media 20

Buzz Marketing for Technology

JUNE 27, 2008

Share this: Digg this | Reddit | StumbleUpon | Del.icio.us |. PM Network magazines lead article on virtual teamwork (440KB), featuring Ross Dawson on the cover. Six Facets of the Future of PR. UK and Australia lead the world in online advertising per capita. View blog reactions | Comments (5). TrackBacks (2).

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

JULY 12, 2010

Without a strategy, there may be no clear ownership, or definition of success, or measurement, or integration with other marketing and PR efforts—all of which can lead eventually to wasted time and effort, abandoned blogs and Facebook pages, and even the erroneous conclusion that social media doesn’t work for us.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Because there really is no benefit in beating your customers to the punch.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Buzz Marketing for Technology

OCTOBER 27, 2010

Which leads me to my next ROI …. Leads – Listening for mentions of your brand or product or even competitors brands is a great way to find leads – evidence I have when listening for the competitors of Avaya – if I hear someone say “replace Cisco” – don’t you think that’s a conversation Avaya should be engaged in? Tweet This!

Social Media 100

Social Media ROI Conversion Long Tail Marketing 100

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. Study: Company Blogs Lead Social Media Options by MediaPost. Study: Company Blogs Lead Social Media Options by MediaPost. Social Media and the Enterprise Customer – Wired PR by uber.la.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Online Marketing Institute

JANUARY 4, 2011

Provide relevant, timely information to established media This is a really simple tactic I came up with as a PR strategist. The Future Buzz Facebook page is being used primarily as just another way for readers to get content 8. pull PR is, in my opinion, a superior approach: you draw media to you. What did I learn?

Tactics 40

Tactics PR Planning Buzz 40

Webbiquity

OCTOBER 27, 2010

Social media is more like a PR activity than marketing or advertising. And as with any other marketing or PR activity, social media efforts be focused on a specific audience. Post on Google Buzz. So what can B2B marketers do (other than ignoring social media; a perilous option at best) to avoid this harsh fate?

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl Master Black is a Managing Director at Sparkpr , one of the world’s top independent PR agencies. Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JULY 19, 2010

Approved vendors receive qualified leads for a fee. CD/DVD duplication or mailing services ) but shouldn’t be relied upon as the sole source for more involved, strategic purchases like enterprise software or a PR agency. Post on Google Buzz. The website also includes useful articles and guides for buyers.

Enterprise Management 100

Enterprise Management Work Management Marketing Management B2B 100

Buzz Marketing for Technology

JUNE 27, 2008

However, that doesnt mean that its something that everyone innately understands or knows how to use - especially when it comes to using it for marketing, PR, or other business-related purposes. Panela Seiple , about to graduate from Boston University this month, learned how to make a podcast in her New Media and PR class. Her subject?

Social Media 100

Social Media Class Web 2.0 Media 100

Webbiquity

FEBRUARY 7, 2011

Should social media be under the overall purvue of marketing or PR? How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Does social media belong in PR or marketing divisions? Top 10 Responses To Use When Dealing With Social Media Naysayers by PR at Sunrise. So, Your CEO Wants to Tweet!

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

AUGUST 2, 2010

For those whose job it is to generate leads and sales through content and social media, here are five excellent new resources to help increase your knowledge. 2010 Lead Generation Marketing ROI Study (32 pages). Nearly half of all b2b marketers said they can’t predict the impact on lead production from a 10% increase in budget.

Social Media 100

Social Media Marketing Report Social Marketing Paid Search Agency 100

B2B Marketing Zone Posts

APRIL 5, 2010

B2B Online Marketers Focus on Lead Gen - eMarketer , March 4, 2010 Lead generation for B2B Marketing. How to Get Coverage in Blogs – Really - Webbiquity , March 22, 2010 B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Step Aside, B2Cs: Social Media Is BUSINESS Media. -

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Lead Gen Tips: Find LinkedIn Names That Aren’t In Your Network - Smashmouth Marketing , April 29, 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010. 8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010. Futuristic BI: Are We Smart Enough?

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Webbiquity

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), The B2B Marketer’s “New Normal”: How to Use Social Media to Generate Leads by iMedia Connection. ** 5 Stars.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. 11 infographics for your next presentation by Ragan’s PR Daily. ** 5 STARS. Arik Hanson shares a collection of “Infographics that would fit nicely into many digital marketing/PR presentations.” million followers”).

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 16, 2010

Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Webbiquity

SEPTEMBER 8, 2010

Another notable Pam Dyer post, this one summarizing a study from online advertising network Chitika which shows that Twitter is the best place to share news: 47% of the outbound traffic from Twitter goes to news sites, vs. 28% from Facebook, 18% from Digg and an imperceptable share from MySpace. Facebook Statistics.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

JANUARY 26, 2011

That makes optimization more important than ever, and leads to questions like: How can SEO be used in online reputation management? Post on Google Buzz. What common SEO mistakes are critical to avoid? How important are footer links to SEO? How can PDF content be optimized for search? Related Post. Share this on Bebo.

SEO 100

SEO Resources Tips Best Practices 100

Webbiquity

FEBRUARY 14, 2011

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Lead generation: Real-time, data-driven B2B marketing and sales by MarketingSherpa Blog. 8 marketing blunders to avoid by iMedia Connection.

Work Management 100

Work Management Marketing Management Marketing Automation Services Lead Ranking 100

Webbiquity

MARCH 1, 2011

But blogging takes work, as people discovered, which is why of the more than 150 million blogs that have been launched, PR and social media monitoring software firm Vocus tracks only about 20 million. It’s impossible to say where the changes will lead, but the final destination of social media itself may be more predictable.

Social Media 100

Social Media Media Digg Press 100

Convince & Convert

SEPTEMBER 20, 2010

Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. Until marketing organizations take an investment approach rather than leads per quarter approach, they still won't “get&# social media. link] B-Diggs Amen brother!

Social Media 159

Social Media Media Webinar Metrics Marketing & Strategy 159