Writing on the Web

OCTOBER 12, 2010

For the last couple of weeks we’ve been discussing this word which I think gets bandied around too liberally without adequate definition: authenticity. Post on Google Buzz. I come away with a sense of renewed energy for life. What the heck does that mean, anyway? Yikes, that could mean a lot of things. Share this on del.icio.us.

Digg 100

Digg Buzz Blogger Act-On 100

Adobe Experience Cloud Blog

JANUARY 3, 2017

Read this blog from Mike Tomita , Director of Online Marketing at Marketo, to learn how to track important soft metrics for three popular digital ads: mobile video, native, and programmatic. You’ve Got Mail: 5 Things Your Subject Lines Are Missing. You’ve Got Mail: 5 Things Your Subject Lines Are Missing.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Writing on the Web

MARCH 7, 2011

Link to definitions on Wikipedia of the most important keywords whenever you can. Post on Google Buzz. Here are a few things I’ve learned: Put your keyword phrases first in the title if you can. Spell out the key concepts in your first sentence, either by asking a question, or summarizing. Write at least 300 words.

SEO 100

SEO Tips Digg Blogger 100

Anything Goes Marketing

SEPTEMBER 30, 2006

The Element is definitely a different animal." >. PPS - What if Honda had included a blog for this camaign so we could keep the buzz going about this great car and great campaign?? Tags: B2C online marketing integrated marketing youtube. It's even advertised on frickin' Wikipedia and Youtube.

Order 100

Order Youtube Wikipedia Advertising Agencies 100

markempa

MARCH 6, 2007

Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign. Watch my complimentary webcast on, " How to Precisely Define a Lead Before Marketing Begins." Thank you to ON24 Inc. Thank you to ON24 Inc.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

Digital Marketing World Forum

JANUARY 10, 2020

Alternatively, a brand might partner with a KOL on a campaign to drive registrations to the brand’s newly established private traffic channel, or create content to generate buzz and conversation within the channel. Brands might tap directly into KOLs private traffic. Private traffic platforms.

Paid Content 52

Paid Content Traffic Advertising Agencies Paid Search Agency 52

markempa

OCTOBER 17, 2006

Whats your definition of lead generation? Whats your definition of lead generation? The brief interview covered the following topics: Who are the right people to engage? Do you have to understand the customer buying cycle? The brief interview covered the following topics: Who are the right people to engage?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Generation 120

Parse.ly

SEPTEMBER 26, 2022

They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received. It helps you analyze content to see what’s gaining buzz in your industry. Optimizely. See more resources and how to get started. BuzzSumo is a social media research tool.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Buzz Marketing for Technology

MAY 29, 2013

For sure, online marketers who make sense of big data are going to be better able to build customer experiences around hard data and evidence rather than on hunches and guesswork. After all, having terabytes of data on customer history and behavior is certainly better than trying to extrapolate from just a few data points.

Enterprise Management 100

Enterprise Management Planning Work Management Tips 100

Buzz Marketing for Technology

APRIL 10, 2013

Who wouldn’t want definitive answers to such questions? Fact is, though, in many online marketing organizations, there is often surprisingly sharp resistance to technologies such as multivariate testing. Explain how other respected, successful organizations are leaping ahead by definitively testing what they’re doing.

Peer-to-peer 100

Peer-to-peer eCommerce Cross-Selling Conversion Rate 100

Hubspot

MAY 24, 2017

However, if you can consistently produce great content on a regular basis, that's enough to dominate the online marketing realm. Unfortunately, about 70% of marketers still lack an integrated or consistent content strategy , based on research from Altimeter. It's a win-win situation, as brands greatly benefit from the buzz.

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

markempa

AUGUST 7, 2006

During this event, I will share my perspective on the most critical – and often overlooked - factors in successful lead generation including: How to align sales and marketing to optimize the number of leads Developing Universal Lead Definition (ULD) and ideal customer profile (ICP) Improving lead management to convert more leads to sales Building, (..)

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Generation Webinar Metrics Generation 120

markempa

JUNE 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The study found that, 58% of polled executives rated their marketing departments lead development capabilities as "fair" or "poor."

Lead Generation 120

Lead Generation Webinar Metrics Generation B2B Thought Leadership 120

Convince & Convert

MAY 12, 2010

Definitely a classic. It's mostly based on buzz and mass popularity. It's a realm to be gamed (SEO, comment spam, email spam, Groupon/group shopping spam… you invent-it-we-spam-it-with-marketing-spam-spam). What separates 'social' now from what has come before is that it got buzz, got cool, got popular.

Paid Search Agency 122

Paid Search Agency Advertising Agencies CAN-SPAM PR 122

markempa

AUGUST 1, 2007

This chronic lack of visibility has a snowball effect of making it challenging for marketers to measure their effectiveness and understand their return on marketing investment (ROMI). So what can be done about it? So what can be done about it?

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

NOVEMBER 1, 2006

The 5 steps of successful lead qualification are: Define and Agree On What the Word “Lead” Means Consolidate and Centralize Your Prospect Information Pick up the Phone and Qualify Prospective Leads Handing Off Leads to Sales Closing the Loop The first step in the process requires marketing and sales to come up with a definition for a lead together.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

AUGUST 16, 2006

Titled E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper , it’s an interesting and educational read about the nature of the phenomenon, its purpose, style and definition. He gives some great advice on how to create your own eBooks too. He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Marketing Qualified Leads 120

markempa

MARCH 8, 2006

Watch the recorded webcast archive now During this webcast, I will share the most critical – and often overlooked - factors in successful lead generation including: How to combine sales and marketing to optimize the number of leads Preventing lulls in your sales cycle Developing Universal Lead Definition (ULD) and ideal customer profile (ICP) Building, (..)

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

Webbiquity

FEBRUARY 28, 2011

Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon. Share this on Technorati. Tweet This! Get Shareaholic.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

markempa

MAY 9, 2006

It goes like this… marketing feels that sales doesn’t follow-up on marketing generated leads. Ive interviewed hundreds of companies, and less than 10% have a clear, written, and universally accepted definition of what a sales lead means. Sales counters that the “leads” aren’t any good. and get three different answers.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

JANUARY 4, 2006

If youre planning any type of event marketing, Ruth Stevens new article on MarketingProfs.com is a great place to start. Ruth is a super marketer and I think shes dialed in on whats working (and whats not) in event marketing today. Her book, Trade Show & Event Marketing , is definitely worth checking out too.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Hubspot

OCTOBER 16, 2013

From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. Here are several of the best marketing-related Twitter accounts out there today. 1) Ann Handley. 1) Ann Handley.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Webbiquity

FEBRUARY 1, 2010

Social Media Ad Metrics Definitions (PDF) by The Interactive Advertising Bureau (IAB). Study: Social Media Pays by MediaPost Online Media Daily. When Social Media & PR Matters More Than SEO by Small Business Search Marketing. Free Social Media Marketing Checklist by NikkiPilkington.com. Social Media Measurement.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Hubspot

DECEMBER 22, 2013

The slightly longer answer is, "Definitely not … I just made that up." Welp, in this new post on our Inbound Insiders blog , Owen Fuller -- founder of Fit Marketing -- shares five examples of "ugly" marketing that still managed to find some love. Ugly marketing is often just as effective as its beautiful counterparts.".

Hubspot 28

Hubspot Organization Resources Copywriting 28

Buzz Marketing for Technology

OCTOBER 25, 2013

Just as brick-and-mortar retailers have recognized the growing purchasing power, shopping preferences and influence of this vigorous and fast-growing demographic, online marketers too are beginning to see the value of personalizing and customizing every customer experience to better serve their individual needs. Internet users.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

Convince & Convert

MARCH 25, 2010

But this looks very cool and if they're able to resolve the Facebook page thing it would be awesome and something I'd definitely use. link] jaybaer Yes indeed. thx, Jay RT @jaybaer: A Social Media Scoreboard That Works [link] (check it out) [link] Laurie Foley fan-twittter-tastic!

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

JUNE 29, 2007

They interviewed over 1000 marketers, plus this year they gathered in-depth research from 4,658 actual business technology buyers. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report. It will definitely help you better budget, forecast, and benchmark your marketing results.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

JANUARY 3, 2006

Well definitely go out and celebrate tonight. Well definitely go out and celebrate tonight. I got this milestone e-mail (for a first time author) from my editor at McGraw-Hill. She wrote, "I just put your book in production! It’s in great shape. All the final edits you made really helped to polish it off even more.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Adobe Experience Cloud Blog

MARCH 17, 2011

It will also show how much buzz surrounds your campaign. Integrated Programs – Marketers need to remember that social media is one of the channels that helps drive program success, and as such, must be integrated with all the other campaign components to drive the best results. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

markempa

SEPTEMBER 17, 2005

Marketing must to help the sales team develop better value propositions. Sales and Marketing must jointly develop a universal lead definition to qualify all leads regardless of source. Marketing must take control of nurturing leads. Marketing must to help the sales team develop better value propositions.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads B to B 120

markempa

NOVEMBER 17, 2005

Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs. Teamwork between the sales and marketing is essential to get the maximum ROI from marketing and lead generation programs.

B2B Sales 120

B2B Sales Lead Generation Sales Leads Sales Qualified Leads 120

Online Marketing Institute

JANUARY 4, 2011

Thanks for sharing… will definitely retweet! :’) [link] Kim Great list! Thanks for sharing… will definitely retweet! :’) [link] WordPress Articles for June 02 2009 | WPStart.org [.]

RSS 40

RSS Work Management SEO Buzz 40

markempa

AUGUST 10, 2005

How Clients Buy: The Benchmark Report on Professional Services Marketing and Selling from the Client Perspective by RainToday.com If you are a marketer for a company that sells software, hardware, or IT Services, I urge you to get a copy of MarketingSherpas IT Marketing Benchmark Guide.

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 24, 2005

Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales? Assuming you have a universal lead definition and qualify each inquiry already, Id like your thoughts on how marketers can can improve the hand-off to sales?

Lead Generation 120

Lead Generation Sales Qualified Leads ROI Generation 120

markempa

JULY 7, 2006

It is important to note that this process works best when youve developed an universal lead definition to assure buy-in from all stakeholders first. Ultimately, companies that “huddle” more frequently improve all phases of the sales and marketing continuum and their return on investment.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Anything Goes Marketing

JANUARY 25, 2007

I would definitely have a look and think about ways that you can make your site more interactive and think about ways in which you can engage and interact with your target market. As a B2B marketer, you can keep this simple and more inline with the B2B world. Why not position your survey as a fun trivia game?

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Parse.ly

APRIL 6, 2020

They record how people interact with the page and its elements, so an online marketing or product team can evaluate how different features are received. And if you plan to run multivariate testing, which tests multiple variables on a page at once, you’ll definitely need a tool like one of the following to accurately interpret results.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72