ConvertKit

FEBRUARY 6, 2020

Everyone loves the buzz and energy that comes right before a big reveal. As you think about creating your own coming soon landing page , you might be wondering why email marketing is better for generating launch buzz than social media. Are you ready to build buzz around your upcoming launch? Image via Valentine Lister.

Landing Pages 52

Landing Pages Buzz Template Course 52

Writing on the Web

APRIL 7, 2011

Once I published a post without a title. Fortunately, before I publish I run an analysis for how a post will score with the search engines using Scribe , a great tool. But if you don’t use Scribe you could be publishing stuff that search engines don’t grasp. Post on Google Buzz. Understandable. Actionable.

Digg 100

Digg Content Buzz Blogger 100

ClearVoice

SEPTEMBER 22, 2023

Want to use content created by users (UGC) in your curation strategy? In this guide, we’ll help you define UGC content and explain how you can collect it from customers to market your business. We’ll also discuss the value of UGC in content curation. It’s content created by others—not the brand.

User-Generated Content 96

User-Generated Content Curation Generation Marketing & Strategy 96

Contently

MARCH 22, 2021

What content marketers can learn: Break convention. As marketers, we face incredible competition from the millions of stories buzzing in our audience’s pockets every day. To stand out, we need to approach our content differently. Build interactive experiences when everyone else is publishing PDFs.

Television marketing 162

Television marketing Broadcasting Content Marketing Planning 162

Marketing Insider Group

OCTOBER 21, 2019

But how much thought have you put into your content strategy for event marketing? I would argue that getting your content strategy right is the key to your overall success. After all, your other marketing activities depend on great content. Look to existing content and aim to improve on it. Examine Existing Content.

Event Marketing 195

Event Marketing Marketing & Strategy Marketing Strategy Planning 195

Anyword

JANUARY 21, 2022

??Strong content marketing is one of the most important assets any small business can have in this digital age. Creating engaging content that your customers want to read and share builds a brand’s reputation and boost conversion or leads. What Is Content Marketing — and Why Do We Need It? Top Content Marketing Tools.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Scoop.it

MAY 4, 2023

In a world where AI is taking over quite a few functions, including writing, genuine human-generated content is still valuable, as humans can provide a context to their content. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. A great way to short-cut the time needed to research, write and publish quality online content is to find a good writer to supply articles. Content marketing can’t work well without unique and personalized copy.

Content Marketing 100

Content Marketing Digg Tips Content 100

Sprout Social

APRIL 4, 2023

However, ephemeral content is often overlooked in favor of long-form and feed content to achieve these goals. If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. What is ephemeral content? Stories can be a great way to drive leads and customers.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Planning Work Management 117

BuzzSumo

MAY 9, 2019

If more/better engagement is one of your content goals, you need concrete data to help you decide what to post types you need to see improved numbers. In fact, measuring and tracking your content goals/results is an integral component of a successful content strategy – a concept I teach in my Content Strategy & Marketing Course.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! Your blog should be the center of your content marketing strategy. When starting out, it’s worth a hot minute to note one thing: It will take more than publishing some content on your own site to increase traffic.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Parse.ly

JULY 7, 2022

Real-time content analysis is essential for staying on top of rapidly evolving news and trends. It helps you see when an article is taking off and when there’s buzz around your stories. Ultimately, real-time content analysis helps you make content decisions that need to happen right now with the most current data.

Analysis 52

Analysis Paid Search Agency Companies Media 52

Marketing Insider Group

AUGUST 27, 2019

As an international keynote speaker , I’ve seen how Content marketing can be an effective way to generate pre-event hype, which will drive ticket sales, engage attendees, and even spark a little fear of missing out. Use various content formats and promote on the platforms your audience is using to get the most out of content marketing.

Planning 100

Planning Content Marketing Generation Content 100

Kevin Indig

JANUARY 17, 2023

AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. Since GPT-3 went into public beta in July 2020, we have asked ourselves whether Google would punish AI content and whether it would perform well. Half the battle is understanding WHAT you need to fix on your site.

SEO 52

SEO Domain Lead Ranking Content 52

Content Standard

SEPTEMBER 10, 2021

High-quality evergreen content is an essential element of a seasoned marketer’s content ecosystem. However, sustaining traffic long term hinges on not just one but two types of content. A timely content strategy uses a combination of assets to generate a spike of interest at a specific moment in time.

Ad Building 140

Ad Building Branding Brand Identity Thought Leadership 140

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. You don’t have to make your content all about the launch.

Campaigns 90

Campaigns Ad Building Planning Paid Search Agency 90

RebelMouse

AUGUST 25, 2022

Google announced the rollout of a new major algorithm update — dubbed the “helpful content update” — which launched the week of August 22, 2022. The helpful content update uses machine learning to deprioritize content that isn’t, well, helpful. What We Know so Far About Google’s Helpful Content Update.

CMS Development 98

CMS Development Content Classified Ads Eye-Tracking 98

New North

AUGUST 14, 2023

“How many blog posts did we publish this quarter? They’re the symptom of a larger issue — marketing teams struggle to craft an overarching content marketing strategy designed to help their customers. If you want to get out of this cycle and create content that generates revenue, your team needs to use a content pillar.

Marketing & Strategy 52

Marketing & Strategy Marketing Strategy B2B Marketing Ad Building 52

Content4Demand

MAY 14, 2021

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Join us today at 12pm PT/3pm ET in Demand Gen Report’s Campaign Optimization Series for “ Best-Selling Content: Storytelling Frameworks That Crush Engagement KPIs with Key Accounts. ” Crush Engagement KPIs.

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Scoop.it

NOVEMBER 25, 2021

In the world of online marketing content is king. Any business that’s looking to attract a greater audience and grow its customer base needs to create a strong content marketing strategy first. . According to research , about 80% of online customers like to learn about a business through its content and not its advertisements.

Small Business Marketing 102

Small Business Marketing Content Marketing Advertising Agencies Business 102

Writing on the Web

JULY 14, 2010

What is a good checklist before you publish on your blog? I’m preparing some learning modules for a content marketing presentation and came up with this checklist of 10 items. I think if you can run through a list like this before you publish you’ll end up saving yourself time in the long run. Post on Google Buzz.

Ning 100

Ning Digg Buzz Blogger 100

Convince & Convert

AUGUST 13, 2015

How important is content marketing? Gates wrote an article titled “Content is King” in 1996. He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing. Start With Valuable, High-Quality Content.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What do they care about?

Personalization 114

Personalization Branding Brand Identity Content Marketing 114

ConvertKit

SEPTEMBER 18, 2018

Decades ago, aspiring authors dreamed of closing a book deal with a traditional publisher so their words could be held in the hands of people all across the world. This is great news since 90% of book proposals submitted to traditional publishing houses are thrown out with even fewer making it into the negotiation phase.

Amazon 41

Amazon Pricing Price Custom Publishing 41

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. It was considered more effective compared to traditional advertisement or product marketing and has created a buzz in the industry.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Ranking 72

Brandpoint

AUGUST 12, 2019

Content marketing is the key to building a tech startup from the ground up. Content marketing focuses on building your brand’s story. Content marketing helps you to gain an edge by building your credibility and reputability, which will in turn grow awareness of your brand and your presence in the tech industry.

Startups 80

Startups Content Marketing Tips Advertising Agencies 80

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. But a lot has changed in the content world since then.

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Launch Marketing

SEPTEMBER 18, 2019

Content marketing—everyone’s doing it. Content marketing has been all the buzz over the past few years but for what it’s worth, the components that make up content marketing have been around forever. Understanding the importance of content marketing and how it can impact your business is only the beginning.

B2B Marketing 90

B2B Marketing Content Marketing Planning B2B 90

Marketing Insider Group

MAY 18, 2020

Thought leadership is a content marketing approach that spotlights expertise to build credibility. Thought leadership content includes three vital attributes: expert insights, influence, and a point of view. And that comes from developing content that answers the questions your audience is asking. Quick Takeaways.

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Content Standard

FEBRUARY 2, 2023

If you can’t take the 10 min to read this in its entirety, get the tl;dr: Generative AI has progressed to the point of generating content with enough proficiency to rival human creators. For me, this whole debate only underscores the longstanding fact that there aren’t really shortcuts to creating top-tier marketing content.

Marketing AI 117

Marketing AI Lead Ranking Generation Paid Search Agency 117

DivvyHQ

MAY 29, 2019

In terms of content marketing, this is particularly true. The process of consistently publishing knock-out content that hits all your defined KPIs and brings in real results for your organization is a challenging one. New research released by the Content Marketing Institute in February 2019 confirms this.

Enterprise Management 100

Enterprise Management Work Management Top of Funnel Marketing Management 100

Content4Demand

JUNE 16, 2020

Here’s our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Succeed with B2B Influencer Content. You may already have perused our recently published e-book, Maximizing ABM Success , packed with quick tips and useful videos from influencers. Activating ABM Success.

Account Based Marketing 52

Account Based Marketing ABM Content DemandBase 52

Webbiquity

MARCH 7, 2019

Social media is a powerful tool to build buzz around your event and drive attendance. Use this page as the central space for posting event updates and engaging content, which can then be promoted on your other social channels. On average, only 2-6% of your Facebook followers are now likely to see updates published on your event page.

Social Media 202

Social Media Promotion Creativity Media 202

Marketing Insider Group

AUGUST 1, 2023

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It’s a measure of the level of engagement that a piece of content sees from its audience. Well, you’re not far off.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Champion Communications

JULY 24, 2023

In a stroke of strategic genius, Barbie’s PR team orchestrated an awe-inspiring rebranding campaign that not only revitalised the iconic doll’s empire but also generated an astonishing amount of buzz and partnership opportunities. Surprisingly, only 1.4%

PR 62

PR Campaigns B2B Thought Leadership Buzz 62

Marketing Insider Group

SEPTEMBER 16, 2019

You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. Ideally, your event website should be visually appealing and content-rich in order to give attendees a taste of what they can expect. Don’t wait until you have all the information before you publish your event website.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

NuSpark Consulting

NOVEMBER 16, 2016

What does this have to do with how long it takes for content marketing to create leads and demand? Content marketing is like cooking. Your results will vary based on the quality of your content marketing ingredients and how you combine them. The amount of content you provide. How well you distribute that content.

Paid Content 100

Paid Content Lead Ranking Sales Qualified Leads Lead Scoring 100