Webbiquity

FEBRUARY 2, 2011

How many times have you heard the expression “content is king?&# Great content accomplishes at least two of the following objectives: • It helps get you “found&# online. • Great content fills a need for both the consumer and the producer. So how do you produce great content?

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

B2B Marketing Traction

JUNE 4, 2015

According to eMarketer , adults spend (on average) five and a half hours on video content every day. But what about video for your business-to-business (B2B) products or services? Beyond customer service videos, what can you do? Beyond customer service videos, what can you do? A video of how your product is tested.

Creativity 100

Creativity Video Marketing B2B Marketing Paid Search Agency 100

Sprout Social

NOVEMBER 21, 2019

From customer personas to trends within your industry, market research identifies key information for you to better understand your audience’s desires from your products and services. Which products and pieces of content are the hottest right now? In short, what are you offering when it comes to products and services?

Paid Content 96

Paid Content Research Ad Frequency Demographics 96

Contently

SEPTEMBER 20, 2016

Using an over-the-top service such as Apple TV, Amazon Fire, or Xbox One, you could watch an NFL game on your TV—no cable required. Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. Though that deal does not include games.)

Cable 60

Cable Broadcasting Television marketing Twitter 60

markempa

AUGUST 17, 2007

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

markempa

APRIL 19, 2007

An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts. If you provide your prospects with high quality thought leading content as part of your lead nurturing process , then you will find that your prospects are calling you first when they are ready to buy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JUNE 8, 2007

During our interview we cover a variety of topics that are relevant to lead generation, PR and marketing. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

markempa

AUGUST 16, 2007

« 7 Tips to Improve Sales Follow-up & Close More Leads | Main | Content ideas for lead nurturing and tactics to use » Webcast: Closed-Loop Lead Generation & Management Join me for a complimentary webinar on how to " Achieve a Closed-Loop System for Lead Generation and Management.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

NOVEMBER 10, 2005

» Winning the Complex Sales Cycle with Thought leading Content David Meerman Scott shares some great ideas on how to leverage your thought leading content on your website. For lead generation, the concept of thought leading content should go beyond the website. Relevant content is key. Relevant content is key.

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

markempa

AUGUST 22, 2007

« Content ideas for lead nurturing and tactics to use | Main | Closed Loop Marketing Isnt Software » Off topic: Response to meme - 8 Random Things About Me Ardath Albee, over at Marketing Interactions , tagged me for a meme "8 random things about me. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

MARCH 30, 2007

The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale. The show will have content specifically for marketers and those who care about B2B lead generation, sales leads, and marketing strategies focused on the complex sale.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

AUGUST 30, 2007

Start By Defining A Lead Roy Young , President with Ann Handley, Chief Content Officer, MarketingProfs All Sound And Fury, Signifying Nothing: Executing Your Lead Generation Plan Mike Schultz , Publisher, RainToday.com and Principal, Wellesley Hills Group B2B Sales Lead Success Checklist M.H.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

DECEMBER 6, 2006

So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. Ive often talked about how marketers can reuse content for lead nurturing. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list.

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 9, 2005

« Podcast: How to Nurture Leads | Main | Winning the Complex Sales Cycle with Thought leading Content » B2B Lead Generation Blog Adds FeedBlitz for Email Notification I have an announcement for readers who use Bloglet to get email notification for the B2B Lead Generation Blog.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 10, 2006

The content flows logically, escalating from fundamentals to tactics and development." The content flows logically, escalating from fundamentals to tactics and development." . ;) Here’s some of what they had to say: "This book will be most helpful for a reader with a keen interest in business strategy.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 28, 2006

Their results show that thought-leading content thats educational in nature performed best as a call to action. MarketingSherpa: Best & Worst Lead Generation Offers for 2006 If youre interested, I also highlight how thought leading content influences the lead generation process here and here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Hubspot

AUGUST 8, 2011

I ask this because, according to research released by eMarketer today , it seems like a lot of small businesses are confused about how engagement in social media can help achieve their business goals. But ultimately and overall, social media is an extremely valuable tool for generating and increasing word-of-mouth buzz for your business.

Small Business Marketing 28

Small Business Marketing Social Media Word of Mouth Media 28

markempa

JUNE 29, 2007

This indicates the importance of relevant educational events and online content for lead generation. This indicates the importance of relevant educational events and online content for lead generation. Sherpas data shows that more decision makers (not just influencers) are attending webinars and watching archived events.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

AUGUST 23, 2006

" Ive written a number of times that educational content is an important tool for lead generation. We’ve found that when you send educational content of any kind, it’s important to followup with a human touch; namely, followup phone calls. Can you send them other relevant and educational content?

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Webbiquity

FEBRUARY 28, 2011

Educational Services. • Mike Rivera -New Media Strategist, University of Denver. Electronics, Devices, Mobile. • Jussi-Pekka Erkkola – Digital Marketing Manager at Nokia. • Marcy Cohen – Sr.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Buzz Marketing for Technology

NOVEMBER 22, 2006

Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Blogger 100

Blogger Copyright Buzz Privacy 100

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. Using thought leader content as a lead generation tool Content is king in demonstrating your thought leadership and expertise. What thought leadership content am I missing? It must be relevant!

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

markempa

JUNE 27, 2006

I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. I’m humbled and thrilled that so many readers have found the content valuable and informative enough to cast their vote for my blog. 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

B to B 120

B to B Lead Generation B2B Marketing Generation 120

markempa

JANUARY 4, 2006

Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of careful planning and development, good content, and great orchestration. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

markempa

JUNE 14, 2006

Do you have your web site’s good content under lock and key? Research shows shows that if you require registration on your website to download content such as articles, white papers, studies or other "free" resources, you could be losing 75%-85% of your potential leads! They are coming to your site for information.

B2B Sales 120

B2B Sales Lead Generation Lead Scoring Lead Ranking 120

markempa

APRIL 6, 2006

Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule. Podcasting is proving to be a great way share multimedia content because your audience can fetch it automatically or when it fits their schedule.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

JUNE 21, 2006

Create content thats relevant for each stage of the buying cycle. Create content thats relevant for each stage of the buying cycle. Connect sales and marketing metrics together. Focus on the data points you REALLY need to measure in your CRM. Is your value proposition clear? Does your sales team have sales-ready messaging?

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

markempa

NOVEMBER 8, 2005

Nuts and bolts of contact frequency and content. Nuts and bolts of contact frequency and content. Show Agenda Why lead nurturing is such a hot topic. Who owns the lead nurturing process. Three key elements of a lead nurturing program. How to decide which leads to nurture. Show Agenda Why lead nurturing is such a hot topic.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 21, 2007

Once you understand why clients chose your products or service you can tailor your message around the needs you solve. Create a plan to add value every time you touch your future customers with relevant ideas, content and resources. Would they refer you to other people? And don’t just make irrelevant pitches more often!

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 9, 2005

« Using thought leader content as a lead generation tool | Main | Why dont sales people update the CRM and what can be done about it? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

Lead Generation 120

Lead Generation Customer Surveys Peer-to-peer B2B Marketing 120

markempa

JUNE 16, 2006

David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog.

PR 120

PR Lead Generation Rules Generation 120

markempa

MAY 25, 2005

Although his post is poorly formatted, as one huge paragraph, the content is good. Although his post is poorly formatted, as one huge paragraph, the content is good. Cullinane asserts that we can manage word-of-mouth just as we would any other lead generation tactic.

Word of Mouth 120

Word of Mouth Lead Generation Sales Qualified Leads WOM 120

Content Standard

JANUARY 29, 2015

SVP, Content Strategy, Ogilvy CommonHealth. I subscribe specifically to these blogs so I know I’m always getting relevant content in my inbox. I have a special Twitter list of folks that always tweet interesting content. Director, Strategic Services, Skyword. Content Marketing Manager, Nanigans.

Trends 41

Trends Peer-to-peer Work Management Aggregators 41

markempa

MAY 23, 2005

Relevant Content - a catalyst for big attendance High quality content can dramatically build webinar attendance. Relevant content builds credibility, generates positive word of mouth (wom) and creates a buzz for future events. The results. The results.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

markempa

JULY 13, 2006

An excellent way to reach people early is by developing thought-leading content. Yet most companies lack thought provoking, educational content; instead, they emphasize sales content. Sales content is most relevant in the later stages of the buying process. Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120

markempa

MAY 23, 2005

RSS and Atom Syndication feeds are special files used for syndicating the content of a weblog. RSS and Atom Syndication feeds are special files used for syndicating the content of a weblog. Handy for tracking discussions, especially after a post no longer appears in any of the three primary RSS feeds. Dont know what a RSS feed is yet?

RSS 120

RSS Lead Generation Generation B2B Thought Leadership 120