Valasys

JULY 17, 2020

By providing high-quality, relevant information tailored to the pain-points of the prospects, at each stage of their buying cycles, marketers can ensure that ongoing communication is established to nurture the leads down the sales funnel. Consider creating content specific to the specific stages in the buying cycles of the prospects.

Lead Generation 97

Lead Generation Lead Scoring Lead Ranking Generation 97

The Marketing Blender

APRIL 17, 2024

But industrial product and service companies can ONLY remain competitive through economic ups and downs if they take a big picture view and build a B2B industrial marketing strategy that includes the most effective tactics. Watch our recent podcast episode about “5 Tips for B2B Industrial Marketing” on YouTube.

B2B Marketing 52

B2B Marketing Paid Search Agency B2B Advertising Agencies 52

Adobe Experience Cloud Blog

APRIL 20, 2018

Marketing automation is not a one-and-done tactic. Each content campaign should, for example, interact with users on one channel, greet them at their stage of the buying cycle on the website, and continue the conversation on the next channel to nudge them farther along in the buying cycle.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Biznology

JUNE 22, 2016

Then, starting in 2005 (pretty much since YouTube made its mark on society), we started to watch videos at an ever increasing rate. The chart below, presented by online video platform Brightcove back in Dec 2012, puts some perspective on the rise of online video content over the past 10+ years.

Top of Funnel 150

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 150

Valasys

JULY 14, 2020

You need to understand and prioritize their pain-points and preferences at each stage of their buying cycles. Leads have to be nurtured to drive purchases and lead nurturing tactics vary according to an individual’s stage in his respective buying cycle. Now the question is: how does that happen?

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

SalesIntel

NOVEMBER 17, 2022

Email marketing is one of the oldest but still most successful digital marketing tactics. However, you need to be careful about whether to use YouTube or a private video hosting platform. However, be wary of abusing this tactic or you will end up blocked from the groups. Email Marketing. Try Our EdTech Data Free.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. Video is going to be the game-changing tactic you use to capture the attention of your target audience, become more visible in search, and convert prospects throughout the funnel. You’re joining the big leagues!

Planning 160

Planning Video Marketing Marketing Strategy Marketing & Strategy 160

KEO Marketing

JULY 10, 2017

These B2B focused companies need strategies and tactics that advance a buying cycle that often includes multiple buyers and long sales cycles. Business to business digital marketing is a type of marketing needed by companies who sell to other companies. Why is business to business digital marketing so widely utilized?

Business to Business 48

Business to Business Business Paid Search Agency Planning 48

Martech

JUNE 4, 2024

Instead, they want their brand to be at or near the top of mind when their prospect enters a buying cycle. In their mind, a well-educated prospect will come to them when it’s time to buy. Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website.

Lead Gen 109

Lead Gen Lead Ranking Marketing Qualified Leads Demand 109

Valasys

SEPTEMBER 26, 2019

In the current section, let’s delve into how brands can strategize, define & optimize their social media KPIs for YouTube. The Important Social Media KPIs for YouTube. Thus, YouTube is an excellent platform to reap the benefits of video-based content. Videos are an impactful way of advertising.

Social Media 49

Social Media Media Youtube Multi-Channel 49

NuSpark Consulting

SEPTEMBER 9, 2012

When planning display campaigns on Google, I can choose targeting by specific tactics, or a combination of tactics that allow very specific site targeting, called flexible reach. The Ad Planner assists in researching placements, topics, interests, and YouTube channels. . Gender and Age.

Display 100

Display Advertisements Advertising Lead Ranking 100

Valasys

JUNE 4, 2020

With the help of the extended retargeting features by LinkedIn, the marketers will be able to market to the audience of influencers and buyers and also will be able to personalize their experiences based on their specific stages in the buying cycles.

Linkedin 72

Linkedin Lead Ranking Budget Programs Tools 72

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Optimization 100

Optimization Microsite Digg Work Management 100

Webbiquity

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. If your potential customers can’t find you, they can’t buy from you. The second and third largest “search engines,&# based on volume of searches, aren’t search engines at all: YouTube and Facebook.

Optimization 100

Optimization Microsite Digg Ideal Customer Profiles 100

KEO Marketing

MAY 4, 2017

Content marketing is a highly effective tactic for drawing in leads and keeping them engaged with your brand throughout the sales journey. People want to be educated not sold to so identifying the target audience, personas and core messages to reach them at each stage of the buying cycle is essential to making the effort return results.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Top of Funnel Planning 59

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Valasys

NOVEMBER 21, 2019

Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant. The following are the major trends in B2B marketing channels, that we have handpicked amongst the myriad of tactics that would be gaining popularity in the B2B marketing world in the year 2020 & beyond: 1.

Planning 58

Planning Studies B2B Marketing Trends 58

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. The valuable insights you can gather from webinars make up for their cost in many ways.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

Webbiquity

MARCH 28, 2011

B2B products and services don’t generally make the same kind of emotional connection with buyers that consumer brands do, and tactics that work for b2c marketers (e.g. YouTube reaches 36% of all business decision-makers—more than 10X the figure for Forbes.com. • 50% of LinkedIn users are business decision makers. •

Social Media 100

Social Media Vendors Media B2B 100

Valasys

NOVEMBER 25, 2019

The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020. The B2B video marketing tactics in 2020 will be driven by creative videos & data-driven videos.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

Valasys

JULY 21, 2020

After evaluating their sales conversion rates the marketers can start working on conversion rate optimization (CRO), which would ideally involve tactics to fix the leakages in the sales funnel and doing everything possible to optimize the audiences’ experiences and thereby the conversion rates.

Lead Ranking 80

Lead Ranking B2B Lead Scoring Churn Rate 80

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. We are all used to seeing case studies and they are powerful marketing content. He is the Founder & President of Tiecas, Inc. –

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Here’s an example from my post titled “Deconstructing the Four Stages of the Industrial Buy Cycle.” Just building a business blog is not going to help you drive traffic or generate leads.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Industrial Marketing Today

OCTOBER 20, 2011

Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. For a good example of this tactic, see Indium Corp.’s Building a community forum is one of the content marketing tactics that you can use to move industrial prospects and leads through their buy cycle.

Communities 60

Communities Paid Search Agency Peer-to-peer Companies 60

Industrial Marketing Today

APRIL 21, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

OCTOBER 2, 2010

However, it does require some tweaking and a dose of creativity in order to rise above the noise in attracting the attention of industrial buyers and engaging with them deeper into the sales cycle. Email strategy: FreightCenter.com teamed up with email service provider Delivra to devise an email marketing strategy.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. He is the Founder & President of Tiecas, Inc. –

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Valasys

MARCH 25, 2020

Based on the level of indulgence with virtual event marketing campaigns, the marketers can decide on the specific stages of buying cycles that their leads are in. The modern age B2B marketing tactics are witty and quirky at the same time. Leverage Attribution Modelling to Scale up Your Content Strategy. Wrapping Things Up.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 29, 2009

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Industrial Marketing Today

APRIL 22, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Marketing Insider Group

MAY 11, 2020

Content marketing drives measurable results and ROI over more traditional marketing tactics. You don’t own Facebook, YouTube, or LinkedIn. is your solution’s buying cycle long, have you inserted urgency into your campaign?). Finally, marketers need to shift investment away from the tactics that aren’t working.

Paid Content 158

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 158