Hubspot

MAY 26, 2021

You should be able to track key email metrics , such as: Open rate. Click-to-open rate (CTOR). Clickthrough rate (CTR). Unsubscribe rate. List growth rate. Bounce rate. This feature is particularly helpful if you are struggling to generate high open rates and get subscribers to convert.

Enterprise Management 99

Enterprise Management Work Management Marketing Management Features 99

Content4Demand

NOVEMBER 16, 2021

And to really make the most of their content efforts, they align their activities with sales outreach—which has driven some strong results: 8X8 – 15% average click-to-open rate of nurture emails Fortinet – 44% increase in BDR email CTRs and 7x increase in reply rates Oracle – $1.6M

Intent Data 99

Intent Data Top of Funnel Intent Relevance 99

Crimson Marketing

JUNE 10, 2015

In this episode of Moneyball for Marketing, Wayne discusses the complex challenges of B2B marketing in a world where sales cycles are long, buyer journeys are nuanced, content is varied, contact is multi-touch and attribution is elusive. So says Wayne Morris, the Corporate Vice President of Marketing for Microsoft Business Solutions.

Multi-Touch Attribution 100

Multi-Touch Attribution B2B Marketing Paid Search Agency Demand Generation Agencies 100

Adobe Experience Cloud Blog

JULY 12, 2019

And it’s true that email no longer has the insanely high open rates it used to. But consumers still open their email 20 times a day on average. When you’re ready to write, start by choosing which part of the buyer journey to target. The point of investing in an email campaign is to generate revenue.

High Quality Lead 134

High Quality Lead Click Rate Case Studies Thought Leadership 134

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Albacross

FEBRUARY 10, 2020

This gives us a better idea of buying intent and what stage they might be at in their buyer journey. The outcome of automating outbound sales in this way massively boosted our email open rates, click-through rates and more importantly, kept our SDR’s calendars fully booked. Demographic Data. Hubspot.com.

Ideal Customer Profiles 105

Ideal Customer Profiles Automation De-duplication Lead Ranking 105

Hubspot

APRIL 29, 2019

Match your content to every stage of a buyer's journey. Alex Girard, an Associate Product Marketing Manager at HubSpot, says: "Personally, I think a big 'Ah-ha' moment for our customers when talking about ads strategy is when we tell them they need to match their content offer to a moment in the buyer's journey.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

SnapApp

OCTOBER 3, 2019

Many B2B marketers find themselves fighting an uphill battle against falling conversion rates, low email open rates, and changing goals. . The reason it’s getting harder to be a B2B marketer, is because it is also getting harder to be a B2B buyer. . Segment and nurture leads.

Practices 69

Practices Top of Funnel Marketing & Strategy Landing Pages 69

PureB2B

FEBRUARY 25, 2018

This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

This will help you determine, for instance, what kind of open rates or conversion rates businesses like yours should expect. How to Calculate your Email Conversion Rate. Before you begin benchmarking data and statistics, you need to comprehensively understand your email conversion rate (ECR) and the metrics supporting it.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

Vision6

JUNE 4, 2023

Lead-nurture email series A lead-nurture series is a strategic sequence of messages created to guide consumers through each buyer journey stage. Key engagement metrics include email opens, click-through, bounce, and unsubscribe rates. Email open rates indicate how many subscribers opened your email.

Email Marketing 52

Email Marketing Marketing Strategy Marketing & Strategy Planning 52

SmartBug Media

JANUARY 5, 2022

His most effective personalization tactic to increase open rates and clicks. How to personalize the buyer’s journey. In fact, as Mike tells us, including the first name in the email has almost no impact on open rate. The one dashboard he would view every morning. The user has essentially become numb to it.

Email Marketing 52

Email Marketing Work Management Marketing Management Top of Funnel 52

PureB2B

APRIL 14, 2020

You can get deeper insights that can result in a 26% increase in open rates [1] with a six-fold increase in transaction rates [2]. Your company needs to adapt to this wave and have your information messaging personalized exactly to the right market at the right phase in the buyer journey.

Demand Generation 76

Demand Generation Intent Data Demand Generation Agencies Intent 76

Hubspot

AUGUST 28, 2019

In fact, order confirmation emails have the highest average open rates of all email types, with about a 70% open rate. Ultimately, when done right, email confirmations can help create customer loyalty, build awareness around other products or services, and drive traffic to your blog or social media accounts.

Order 97

Order Template Examples Effectiveness 97

Navigate the Channel

AUGUST 23, 2023

Engagement-driven Sending : Pay attention to engagement metrics like open rates and click-through rates. Segmented Campaigns : Tailor your email campaigns to specific segments within your B2B audience. Relevant content is more likely to engage recipients and prompt positive interactions.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Valasys

FEBRUARY 25, 2020

On the 24 th of February 2020, Dun & Bradstreet unveiled proprietary buyer intent, D&B Buyer Intent. The tool will equip early adopters to realize a 37% increase in email open rates & 20% improvement in the return on ad spend. The tool has been designed to increase the ROI of B2B marketing teams.

Buyer Intent 40

Buyer Intent Intent Enterprise Management Lead Ranking 40

Hubspot

JULY 6, 2020

If your audience begins to cite frequency as a reason for unsubscribing, or you suspect you might be sending too many emails based on the lower click or open rates throughout the week, consider dropping one to two of your regular emails, or combining two emails scheduled for the same day. How to Prevent Content-Related Unsubscribes.

Top of Funnel 101

Top of Funnel Click Rate Work Management Hubspot 101

PureB2B

APRIL 14, 2020

You can get deeper insights that can result in a 26% increase in open rates [1] with a six-fold increase in transaction rates [2]. Your company needs to adapt to this wave and have your information messaging personalized exactly to the right market at the right phase in the buyer journey.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

PureB2B

APRIL 14, 2020

You can get deeper insights that can result in a 26% increase in open rates [1] with a six-fold increase in transaction rates [2]. Your company needs to adapt to this wave and have your information messaging personalized exactly to the right market at the right phase in the buyer journey.

Demand Generation 62

Demand Generation Intent Data Demand Generation Agencies Intent 62

Huptech Web

APRIL 1, 2024

The buyer journey experience doesn’t end when the customer clicks Order Now. Reducing return rates Reinforcing the brand message Building brand recognition And guess what? Having an order confirmation email gets you a 95% open rate. Leveraging this can automatically boost your conversion rates.

Order 52

Order Optimization Loyalty Lead Scoring 52

Content4Demand

AUGUST 22, 2019

AlayaCare lifted open rates by 500% with an ABM approach to video marketing. New Research: Reporting Matures to Track More ABM & Conversion at Specific Stages of Buyers Journey . Here are some of the featured stories: ServiceMax generated in-depth account insights through marketing and sales alignment.

Top of Funnel 46

Top of Funnel Account Based Marketing ABM Content 46

Heinz Marketing

JULY 30, 2019

For a simple example, you can compare campaign variables such as open rates and click-through rates to determine how many overall opens you need to drive conversions on your website. The resulting open rate becomes a KPI to watch during the course of the campaign.

Sales Qualified Leads 69

Sales Qualified Leads Forecasting B2B Lead Ranking 69

Delivra

JANUARY 17, 2019

Consider these email marketing statistics : B2C marketers using automation receive conversion rates up to 50%. Open rates are more than 70% higher with automated messages. Click-through rates are more than 150% higher in automated messages. If the lead takes an action now, they’ll then move into the buyer journey.

Lead Nurturing 55

Lead Nurturing Sales Qualified Leads Campaigns Top of Funnel 55

B2BMarketing.net

NOVEMBER 6, 2023

Simon highlighted that the job for marketing doesn’t stop when sales picks up leads – marketers need a coordinated approach for prospects later on in the buyer journey to maximise opportunities converting. They also delved into the key to getting better data and insights from sales to ensure optimal revenue.

Account Based Marketing 52

Account Based Marketing ABM Conference Lead Ranking 52

Optinmonster

DECEMBER 5, 2022

There are clear metrics for every step of your email funnel, such as: Open rate. Click-through rate. Conversion rate. Unsubscribe rate. Bounce rate. This ensures that buyers see the right message at the right time during the buyer journey. Revenue attribution.

Top of Funnel 75

Top of Funnel Marketing Funnels Email Marketing Conversion 75

The Lead Agency

OCTOBER 21, 2019

More Complex Buyer Journey: B2B decision makers are typically less emotional and more savvy buyers. Email Engagement By knowing how much a prospect is engaging with your emails, you can prioritise communications to recipients with high open rates and click-through rates.

Marketing Websites 69

Marketing Websites Paid Search Agency B2B Advertising Agencies 69

Vidyard

MAY 10, 2016

And that happens by better understanding where your potential customers are in the buyer journey.”. They can give them that, but also tell them what stage of the buyer journey leads are at , tell them whether or not the lead is ready to buy, what kind of information they prefer, and what the best follow up might be.

Top of Funnel 50

Top of Funnel Marketing Automation Services Eloqua Digital Marketing Funnels 50

SWZD

SEPTEMBER 2, 2019

He said he clearly see decreases in the open rates and engagement from old-fashioned list buys and outbound campaigns. Lars said there is a perception that once you engage with sales, the salesperson is setting the pace for the buyers’ journey, whereas now more buyers prefer to set their own pace with selfeducation.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Account Based Marketing 48

Content Standard

JUNE 27, 2015

Emails with a name in the subject line earn better open rates; consumers favor websites that offer personalized suggestions. Even something as simple as accounting for time zone when sending emails (personalization by geography) can lift open rates. Here are a few more ideas: Create buyer personas.

Personalization 40

Personalization Planning Brand Identity Branding 40

Buffer

DECEMBER 4, 2019

Now, compare that to a hypothetical social commerce journey. Of that group, you can message 99% of them Open rates are quite high for chatbots, around 75%. So from the group that sees your message and opens it, let’s say that 48% click through And then 1% purchase something. Let’s take a messenger chatbot for instance.

Social Media 98

Social Media Rules Media Click Rate 98

The Lead Agency

APRIL 17, 2018

Are you looking for ways to increase your click through and open rates for your next B2B email marketing campaign ? Sharing informative articles and resources with clients will help them along their buyer journey and expose your brand to them. Optimising Open Rates. Overview of B2B Email Marketing.

Open Rate 59

Open Rate Click Rate Email Marketing B2B Marketing 59

DealSignal

AUGUST 30, 2021

When messaging is fine-tuned to the recipient, you’re more likely to see higher KPIs like open rate, click-through rate, and more. But, in order to personalize messaging, you need fresh, accurate data to work with.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing Strategy 52

Allocadia

APRIL 23, 2019

Example measurements: Channel-specific metrics, like deliverability, open rates and click-through rates for email marketing, and website analytics like sessions, conversions, and time-on-site. Example measurements: Marketing investment (spend) allocated to buyer journey stage, corporate objectives, region, product line, etc.

Marketing Attribution 45

Marketing Attribution Allocation Marketing Proposals ROI 45

Allocadia

JANUARY 31, 2018

Example measurements: Channel-specific metrics, like deliverability, open rates and click-through rates for email marketing, and website analytics like sessions, conversions, and time-on-site. Example measurements: Marketing investment (spend) allocated to buyer journey stage, corporate objectives, region, product line, etc.

Marketing Attribution 53

Marketing Attribution Allocation Marketing Proposals ROI 53

SendX

NOVEMBER 19, 2020

Creating email content that resonates with your audiences reduces your email bounce rate and encourages open rates and conversions. By filtering out such contact, you will improve your deliverability rates and open rates, as well as minimize your email bounce rate.

Tips 195

Tips CAN-SPAM Domain Open Rate 195

Hubspot

MAY 16, 2017

In reality, the majority of the B2B buying cycle is over by the time a buyer lands on your website. The buyer journey starts when someone starts to do research on the web to increase their understanding of a problem they want to solve. This is known as the Discover stage within the buying journey. click through rate.

Intent Data 72

Intent Data Intent Lead Ranking Campaigns 72

Televerde

AUGUST 26, 2020

To understand those things, you need data on email open rates, click-through rates, landing page traffic, ad clicks, webinar enrollments, content downloads, purchases. You have to understand how the prospect thinks, what piques their interest, and how they’re likely to respond to an offer. the list goes on.

Sales Cycle 40

Sales Cycle Webinar Metrics Click Rate Sample 40