SmartBug Media

FEBRUARY 19, 2024

SmartBug helps businesses meet these goals with HubSpot training and workshops designed to give teams the skills and expertise needed to drive their business forward and stay ahead in the market. What Types of On-Site Business Training Workshops Does SmartBug Offer?

Training 59

Training CMS Development Account Based Marketing Business 59

Tomorrow People

FEBRUARY 2, 2021

This article presents some standout examples of technology platforms doing top-quality product marketing. This is seen very clearly on their landing page Growing Businesses , where the platform is presented in terms of the value it drives for SMEs, rather than a list of key technical features. Persona development. What they do.

Marketing Automation Services 120

Marketing Automation Services Product Enterprise Management Work Management 120

SmartBug Media

AUGUST 27, 2021

It all comes down to your buyer personas and your business’s unique goals. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy. Paid media can help you reach your buyer personas and gain inbound marketing momentum faster.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. For HubSpot, this is considered a backlink (or a win for off-page SEO) and a good one since it’s both a reputable website and a relevant keyword phrase. Create buyer personas.

SEO 116

SEO Top of Funnel Buyer Personas B2B 116

Webbiquity

JANUARY 18, 2024

First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing. Use a Persuasive Email Style You don’t build trust in your professionalism merely by showing that you know what you’re talking about, but also through presentational details. So, do your research.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Hubspot

MARCH 24, 2015

At first, creating buyer personas seems simple. One of the biggest challenges you are likely to encounter revolves around actually gathering the information you need to construct your personas. How can you use it to create buyer personas? 8) HubSpot. Interviewing Customers. Coworker Collaboration.

Buyer Personas 28

Buyer Personas Resources Tools Skype 28

SmartBug Media

SEPTEMBER 23, 2020

Start with empathy Start by conducting customer - and competitor - research to understand what their search intent is and what content they find most engaging, and identify any patterns among your buyer personas. Don’t rely solely on keyword research tools to come up with your content ideas. Don’t make your website be that person!

SEO 105

SEO Lead Scoring Lead Ranking Hubspot 105

Scoop.it

DECEMBER 28, 2023

Cater to Your Entire Spectrum of Buyer Personas When investing in ecommerce content production, one of the main things you must understand is that every post you publish must answer your readers’ questions. And the only way to ensure this relevance is to have a strong understanding of your buyer personas.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

Hubspot

APRIL 7, 2023

For example, HubSpot started as a CRM but has since expanded digital product offerings. Identify Your Target Audience and Buyer Personas It is integral to figure out who you’re marketing your digital products to. Create a buyer persona using HubSpot’s free tool. Ebooks don’t have to be lengthy, either.

CMS Development 77

CMS Development Product Buyer Personas Industry CMS 77

SmartBug Media

JANUARY 10, 2024

Defined buyer personas are important for this step. Proposal and presentation: Present solutions tailored to the prospect's needs and pain points. Moreover, you can work with an agency to create niche marketing campaigns that better attract the most ideal, most qualified buyers.

Process 64

Process Top of Funnel Advertising Agencies Paid Search Agency 64

Hubspot

FEBRUARY 9, 2018

Luckily, HubSpot and GoToWebinar teamed up to bring you the ultimate guide, “ How to Produce Webinars Your Sales Reps and Prospects Will Love. ”. Instead of running a webinar with speakers internally, try working with another company that’s going after a similar buyer persona and bring their expertise into the conversation.

Webinar Metrics 203

Webinar Metrics Co-Registration Top of Funnel High Quality Lead 203

Hubspot

NOVEMBER 19, 2020

Review Your Buyer Personas. Featured Tool: HubSpot Buyer Persona Templates. When expanding your market, you face the potential need for net new or revised buyer personas, which are semi-fictional representations of your ideal customer based on market research and real data about your existing customers.

Planning 101

Planning Template Marketing Strategy Marketing & Strategy 101

The ABM Agency

APRIL 21, 2023

We’ll start by discussing the importance of understanding your buyer personas and defining your ideal customer profile. Table of Contents: Understand Your Buyer Personas A. Developing Buyer Personas C. A comprehensive persona should include: Demographic information: Age, gender, education level.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

ClearVoice

MARCH 9, 2020

At a deeper glance, HubSpot defines the customer journey, also known as a buyer’s journey, as “the process buyers go through to become aware of, consider and evaluate, and decide to purchase a new product or service.” How do I use buyer personas to create content for the customer journey?

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

SmartBug Media

JULY 2, 2021

When users bounce, it’s often because the problem or interest they searched for in Google doesn’t match the solution or topic presented in your blog post. Step 2: Ensure Posts Provide Value to Buyer Personas. Smart CTAs : To provide specific content offers to users based on their buyer persona and lifecycle stage.

Conversion Rate 98

Conversion Rate Conversion Work Management Marketing Management 98

Hubspot

NOVEMBER 23, 2020

Well, by understanding Robert’s buying pattern, Starbucks could better understand the buyer persona he represents, predict in-store traffic, and analyze how they could better market their products to similar customers. HubSpot CRM. Here at HubSpot, we’re strong advocates of customer relationship management (CRM) tools.

Buy 101

Buy Work Management Marketing Management Marketing Analytics Tools 101

Hubspot

MAY 22, 2014

Ah yes, the excitement of creating your company’s first buyer persona. The interviews, the surveys, the extensive research … the PowerPoint presentation you put together so you can properly unveil your personas in all their persona-y glory. 4) Segment your list of contacts by buyer persona.

Buyer Personas 28

Buyer Personas Long Tail Marketing Lead Scoring Lead Ranking 28

SmartBug Media

SEPTEMBER 15, 2021

You can take a deeper dive into understanding the motivations and needs of your buyers in this HubSpot sales enablement lesson on the ”Jobs to Be Done” framework. Engage: Presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you. Understand the inbound cycle.

Inbound Marketing 98

Inbound Marketing Paid Search Agency Work Management Marketing Management 98

Hubspot

MARCH 19, 2015

Take buyer personas, for instance. We spoke with three of our customers to see if they''d share their personas with the world -- and they said yes. Note the different colors of numbers on each example -- those in orange and red are the must-have elements of a buyer persona; those in blue are nice-to-have features.

Buyer Personas 28

Buyer Personas Paid Content Examples Work Management 28

Hubspot

JANUARY 19, 2016

Case studies are important to the medtech buyer persona because before they make a purchase, they have to know that the solution or device being promoted has been safely and successfully used by others. For the medtech buyer, the review of the case study is an important investigative stage that does more than just tell a story.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

FunnelEnvy

JUNE 13, 2022

Refreshing your buyer persona may prove beneficial in fixing this issue. HubSpot provides an excellent list of vanity metrics and some alternative numbers to track. Not Measuring the Right Funnel Elements. Make sure there is a straight line between the marketing metrics you are tracking and how they impact these goals.

Top of Funnel 80

Top of Funnel Digital Marketing Funnels Buyer Personas Marketing Funnels 80

ATAK Interactive

JULY 21, 2020

Remote sales management: a centralized location that allows sales reps to easily access, present, and share the latest branded materials, anywhere and anytime. With the correct sales enablement software, sales and marketing teams are able to work together to deliver timely, relevant, and on-brand content to prospective buyers.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

Martech

MARCH 10, 2022

Most of the B2B buying journey is conducted anonymously until the buyer gets closer to the point of purchase, which is why a tech-driven “zero-touch” demand gen strategy is critical for growth. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot).

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Hubspot

FEBRUARY 27, 2020

These weekends were filled with networking events, guest speakers, and industry leader presentations. Typically, defining your social media target audience is similar to drafting your company's buyer personas and will help you develop brand guidelines. Identify or create buyer personas. What are their jobs?

Social Media 99

Social Media Buyer Personas Media Guidelines 99

Hubspot

FEBRUARY 9, 2021

HubSpot's Communication Plan Templates are a great resource to help you develop actionable steps without having to spend too much of your time on this task. Download HubSpot's Crisis Management & Communication Kit today! What are the problems that aren't consistent, but still present challenges? If so, what is that issue?

Template 101

Template Marketing & Strategy Paid Search Agency Work Management 101

DiscoverOrg

JANUARY 29, 2019

Many companies don’t have an opportunity to sell into an account at all unless a specific technology is present. Include installed technologies in your buyer persona. Include those technologies in your account scoring model and your buyer persona – and go target companies with those installed technologies.

Ideal Customer Profiles 205

Ideal Customer Profiles Enterprise Management Marketing Automation Services Work Management 205

Marketing Insider Group

AUGUST 24, 2015

I frequently present a roadmap (above) for teams to walk through in order to answer each of these questions. To make this happen, HubSpot recommends doing these 3 things when pitching your plan to get buy-in: Talk about the challenges your plan will solve. Develop buyer personas and align content around these audience segments.

Planning 100

Planning Marketing Plans Content Marketing Buyer Personas 100

ClearVoice

APRIL 23, 2020

Weaving the human element into your writing means speaking to a person in a warm, relatable manner, beyond the parameters dictated by your buyer personas , target audience or ideal consumers. Buyer’s guides. Buyer personas. Do their beliefs align with the branding and buyer personas of your client?

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

ATAK Interactive

JULY 21, 2020

Remote sales management: a centralized location that allows sales reps to easily access, present, and share the latest branded materials, anywhere and anytime. With the correct sales enablement software, sales and marketing teams are able to work together to deliver timely, relevant, and on-brand content to prospective buyers.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Hubspot

MAY 19, 2020

You know, the ones where you conducted your own experiment outside of school and presented your findings on a tri-fold cardboard poster in the gym. It can shape better-constructed buyer personas and offers insight into areas for improvement and opportunities you're yet to explore. HubSpot CRM. Price: Free. Image Source.

Activities 78

Activities Marketing Websites Tactics Tools 78

Hubspot

JUNE 26, 2019

Allows you to target your buyer personas. Clearly Identify the Buyer Personas and Target Audience for Your Product. You must identify the buyer personas and audience for your product so you can target customers in a way that’s convincing and makes them want to make a purchase. Let’s look at why.

Product 101

Product Buyer Personas Work Management Paid Search Agency 101

SalesIntel

JUNE 28, 2022

Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Sales representatives spend only about a third of their time actually selling, according to HubSpot.

Ideal Customer Profiles 52

Ideal Customer Profiles Psychographics B2B Lead Scoring 52

Hubspot

AUGUST 6, 2019

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). New sales hires at HubSpot experience “a day in the life” of a HubSpot sales rep before their official first day. They learn how to use HubSpot’s CRM , Marketing , and Sales tools.

Training 86

Training Marketing Management Hubspot Advertising Benchmark 86

SmartBug Media

APRIL 3, 2019

This also gives you the chance to segment your customers into different buyer personas so that you can target and create content specific to each type of customer. Often, sales representatives feel that they understand the personas and pain points of their customers, but I have seen firsthand how these can often be misconceptions.

Design 73

Design Buyer Personas Top of Funnel Marketing Automation Services 73

Hubspot

SEPTEMBER 30, 2020

While some hosts might come in with a great slide deck presentation, others might bring in an expert and have the audience ask them questions. 30% of participants said, "A presentation that teaches me how to do something specific." When I asked, "Which webinar format sounds most engaging to you?", Data Source.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Hubspot

MAY 28, 2019

Prices must present a low barrier to entry and grow incrementally as customers are offered more features and benefits. Also known as premium pricing and luxury pricing, a prestige pricing strategy is when companies price their products high to present the image that their products are high-value, luxury, or premium.

Pricing 96

Pricing Price Elasticity Marketing & Strategy 96

Hubspot

OCTOBER 26, 2022

Understand your buyer personas — inside and out. Understand your buyer personas — inside and out. Once you understand your ideal customer profile as thoroughly as possible, you need to narrow your focus a bit more — lock in your buyer personas. Maintain a presence in LinkedIn groups.

Ideal Customer Profiles 66

Ideal Customer Profiles Cold Calling Work Management B2B 66