SmartBug Media

APRIL 6, 2023

If you're a marketing professional, you've probably heard the term "buyer persona" more times than you can count. Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business.

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FunnelEnvy

SEPTEMBER 18, 2023

In 1985, a software designer named Alan Cooper invented a user persona named Kathy to add human context to the development process. Over the years, marketers built on that idea to develop buyer personas – profiles of fictional people that embody several ideal client characteristics.

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Marketing Interactions

JUNE 27, 2021

I’m really tired of seeing people dismiss B2B buyer personas as worthless. Although, I have to admit that many of the personas I review from prospective clients are little more than recipe cards for disconnected experiences. And shame on those who are building and promoting what I’ll just call fake personas. Yes, I agree.

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Cintell

DECEMBER 20, 2019

And this is why buyer personas are so important. They provide a clear picture of who your ideal customers are, what challenges and pain points they experience along the buyer’s journey, and exactly what they need to be able to take the next step towards your solution. Personas and States of Being.

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Vidyard

NOVEMBER 21, 2018

.” One tool that has become essential to defining a target market is the buyer persona, especially with the rise of social media and video. For many marketers, buyer personas are the key to making better video content, but what are they? There are several reasons why you should use them. How can you do this?

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Heinz Marketing

AUGUST 26, 2020

So you have an understanding of your buying committee and how to market to them , now it’s time to build out your buyer personas. By asking the right questions you get a framework for researching and building a buyer dossier that fits within the larger story of your ICP and buyer’s journey. What is in my way?

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KoMarketing Associates

APRIL 30, 2019

While your team may have all types of strategies in place to carry out marketing messages, without B2B buyer personas, you could be missing the mark when it comes to getting your efforts consumed by target audiences. In this post, we will cover the following key steps: Identify the Need for B2B Buyer Personas.

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Zoominfo

AUGUST 7, 2018

The digital nature of our current business landscape has caused a dramatic shift in the way companies market their products. In today’s blog post we explain why buyer personas are a critical—but often missing—element of your SEO strategy. What is a buyer persona? Why must SEOs pay attention to buyer personas?

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Circle Studio

MARCH 12, 2020

Creating buyer personas helps you visually picture your buyers and understand them on a deeper level. Buyer personas defined. While the term “buyer personas” is fairly common vernacular in modern marketing, the definition is sometimes misunderstood. Personas put a human face to your buyers.

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Marketing Interactions

SEPTEMBER 26, 2022

As the market shifts, much of what you thought was true about your buyer personas and ICPs may be different. More buyers are now Millennials or Gen X more so than Boomers. The person/role you used to primarily engage with is now removed from the evaluation process, only stepping in at decision time.

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Marketing Interactions

JANUARY 19, 2020

One of the first things potential clients say to me is something along the lines of how many buyer personas they think they need to create. The average is three to five B2B buyer personas. Which B2B buyer personas, when engaged, will help marketers drive contribution to revenues?

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Zoominfo

DECEMBER 7, 2017

The only way to join the 30-40% of people who do understand their buyers is to create buyer personas. Today we teach you how to construct an effective B2B buyer persona profile—keep reading. What is a buyer persona? But, when they’re combined, they paint a complete picture of your best buyer.

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Marketing Interactions

AUGUST 15, 2022

With 8 to 15 buyers involved in a complex B2B purchase, ensuring a no-regret deal can be as difficult as herding cats. By gathering and applying in-depth buyer intelligence with buyer personas, you can mitigate non-consensus due to differing objectives that stall deals and escalate regret.

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PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn.

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PureB2B

MAY 30, 2022

Buyers are 48% more likely to consider vendors that personalize marketing to address their specific needs. If you don’t have a detailed B2B buyer persona you’re leaving money on the table. Without a detailed persona your sales and marketing team’s time is being wasted on chasing leads that are a bad fit and likely to churn.

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Tony Zambito

AUGUST 14, 2016

As the concept of buyer personas has crept into the conscious of both B2C and B2B Marketing, so has misguided representations of buyer personas become prevalent. With many touted frameworks and processes being representative of buyer personas in name only. Information Overload by Jenny Chisnell.

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Business Brainz

JULY 19, 2021

B2B revenue leaders and marketers are spending a lot of their time focusing on understanding buyer personas. Since B2B buyers have become more cautious, it becomes monolithic to understand them and their changing behavior. One of the best ways to dive deep into your prospective customers is by building a buyer persona insight.

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Hubspot

MAY 26, 2021

All of this information helps you place her in a category in your mind — but none of that information tells you why she buys your product. Buyer personas typically include descriptions like Elizabeth's, along with other demographics and personality information. Standard Buyer Personas Aren't Enough.

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KoMarketing Associates

MAY 4, 2017

The Seven Phases of the Buyer Experience Journey. B2B buyer personas become critical in connecting the dots of this process. What Are Buyer Personas? As outlined a few years back for Search Engine Land, a “buyer persona” is a representative profile of a particular target audience segment.

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Hubspot

JUNE 2, 2020

Do you know who your business's buyer personas are? Buyer personas are semi-fictional representations of your ideal customers based on data and research. Okay, so personas are really important to my business. Follow along with this guide and download these persona templates to simplify this process.

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Tony Zambito

MAY 19, 2021

This changes a lot about how and what we know about buyers. Some of the assumptions being made about the buyer’s journey and even the internal buying processes of buyers are sounding very antiquated. For instance, many companies are still wedded to old funnel thinking first presented by Elmo Lewis over a century ago!

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Marketing Insider Group

DECEMBER 14, 2021

It all starts with providing helpful feedback and suggestions that guide your writers. We’ve asked our best writers for tips and tricks when it comes to facilitating great communication and feedback during the editing process. Key Takeaways: Providing writing feedback helps you produce better quality content. Let’s dive in.

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Stevens & Tate

JULY 10, 2020

Before a company can establish a solid marketing plan , it must be aware of the specific target markets or customer profiles it has the best chance to attract to its product or service. Creating a buyer persona is essential to effective attraction marketing. What is different about buyers who are satisfied with the status quo?

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Business Brainz

OCTOBER 14, 2021

Today, buyer personas are an essential component of any successful marketing strategy. Businesses that are adopting buyer persona strategies have significantly better results in terms of ROI, and of course, developing a better understanding of their customers. Why create a buyer persona? Click here.

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Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Oftentimes, companies can lose sight of who exactly are their customers from a segmentation viewpoint.

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Business Brainz

OCTOBER 14, 2021

Today, buyer personas are an essential component of any successful marketing strategy, and understanding buyer persona statistics is equally important. Down below we will be discussing some of the most interesting Buyer Persona Statistics that were actually generated by Bigger Brands. Click here.

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Buyer Personas Statistics Account Based Marketing Click Rate 52

Act-On

APRIL 26, 2024

So before you start assigning points and determining thresholds, recruit active participants to help develop your lead scoring framework from the ground up. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

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Pam Didner

OCTOBER 22, 2022

To articulate how well you know your customer requires the development of buyer personas, which take a deep dive into the interests and traits of your target audience. Buyer personas are the foundation of all things marketing. Buyer personas guide marketing campaigns, messaging development, and content creation.

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Cintell

FEBRUARY 9, 2016

If you haven’t read the Understanding B2B Buyers 2016 Benchmark Study, you may not know that companies who exceed revenue and lead goals are more effective at creating, using, and consistently maintaining personas than those who miss their targets. (Or This could mean four or more personas.

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Marketing Interactions

JANUARY 27, 2020

In a lot of the conversations I have with B2B marketers, many are overwhelmed when confronted with how to build truly actionable buyer personas. Building actionable personas takes a fair bit of time and effort. And along with that, so is your persona project. 3 B2B Buyer Persona Types. Primary Buyer Persona.

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Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. Fortunately, we’re here to help. Create buyer personas. Let’s get into it!

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Stevens & Tate

FEBRUARY 1, 2022

There is no magic, one-size fits all approach to web design, but the Growth Driven Design process is a new development method that may benefit you. The Two Phases Of The Growth-Driven Design Process. The first step in Phase One of the Growth Driven Design Process is creating a strategy, or the roadmap for your new website.

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Tony Zambito

OCTOBER 26, 2015

Redefining The Meaning Of Buyer Understanding. These three pressing concerns are causing CEOs and CMOs to reevaluate how to understand their buyers and their abilities to help buyers achieve their goals. Resulting in a 3D view of buyers, which can help inform strategies related to each.

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Tony Zambito

APRIL 17, 2016

To get at the core of overcoming the content personalization challenge today, organizations will need to develop a deeper understanding of buyers and customers. Understanding that helps inform how they can create content that is personalized to the goals and situations of their buyers. Buyer Persona Research.

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markempa

AUGUST 1, 2017

Mike: Well, it’s interesting because, I think today, it’s incredible how cloud technology is forcing companies to be more empathic in their sales and marketing. Well, for my whole career as a sales productivity consultant and sales trainer, my stated mission was to help my client lift the bottom 80% of their sales force.

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Zoominfo

SEPTEMBER 14, 2020

So something that worked a year ago (*cough* your current sales process *cough*), probably isn’t as effective presently. Sales process optimization isn’t a one and done activity. Even the most evergreen processes need some upkeep once in a while. And today, we’re telling you to give your sales process a little TLC.

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Tony Zambito

JUNE 6, 2017

Through natural laws of inertia, companies can become insular because of data. If an organization has become insular about data, the danger they may face is that they may focus disproportionately on the quantity of data versus the quality of business and buyer insights. Where do buyer personas fit in this emerging environment?

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