Remove Buy Remove Marketo Remove Webinar Remove White Paper
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Good morning: Are you looking after your metrics?

Martech

An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. But performance is still measured in terms of qualified leads. There’s a disconnect here.

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Marketing in quarantine: How can Tech companies stay relevant in a world in lockdown with marketing automation

Adobe Experience Cloud Blog

Webinars are a must and this is not going to change any time soon: In today’s lockdown environment, most of your customers probably work from home and all marketing events have become entirely virtual. . What content do you have at your disposal (white paper, thought leadership , demo videos, etc )?

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21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. Systems like Marketo can be used to remind sales reps (via sales alerts) of untouched or stale leads. Marketo has more than 300 content assets on offer on its Website.). Think you have enough content?

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Content Strategy Before Technology Acquisition

Sales Engine

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

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Content Strategy Before Technology Acquisition

Sales Engine

Since the days of buying lists and blasting them sales messages are mostly gone, creating experience through content is becoming more necessary than ever before. It’s no wonder that Marketo, Hubspot and others consistently talk about content development strategies on their blogs and in their webinars.

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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

Top intent data providers are able to use cues from internet searches and activity to determine if a user is working through preliminary research or if they are ready to identify the right solution to their problems and possibly buy from your company. Why Is Intent Data Important for Marketers?

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Three Things a Demand Strategy is NOT

ANNUITAS

You cannot purchase Marketo or Pardot or any of the other multitude of solutions available and expect to suddenly see a tremendous increase in the volume or quality of leads. Webinars, white papers and videos do not constitute a strategy. This is far from what should be happening. Nor do bi-weekly emails promoting them.

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