Biznology

MAY 3, 2017

If you’ve turned to YouTube like many other businesses, you need to know one rule, and it’s one that is tough for many to execute. Publish quality content on a regular basis for success; 300 hours of video are uploaded to YouTube every minute so you need to ensure your video is worth watching. Pique your customer’s interest.

Youtube 146

Youtube Advertising Channels Tips Custom Publishing 146

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like prospect research, sales outreach, and professional development. Today, we do the same for sales reps. 1. Jeb Blount (Sales Gravy).

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

ConvertKit

JUNE 24, 2020

What is YouTube SEO. How YouTube's algorithm ranks videos. How to reverse-engineer your YouTube content for search. 8 YouTube SEO best practices for online creators. ” Sean McCabe knows first-hand how difficult growing a successful YouTube channel can be. .” What is YouTube SEO? Jump ahead.

Youtube 92

Youtube SEO Video Marketing Tagging 92

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. As of June 2022, YouTube Shorts topped 5 billion monthly active users. Short-form video helps you reach more people organically Today, the digital space is pay-to-play, while the economy is forcing teams to tighten budgets.

Buy 118

Buy Video Marketing Template Bandwidth 118

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? It’s kind of like a toll road.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Vidyard

APRIL 3, 2019

“Build it and they will come”—wonderful advice for summoning the ghosts of legendary baseball players , awful advice for managing your YouTube channel. For most of these companies, merely having a YouTube presence didn’t translate into traffic or leads and their channels grew stale and dormant.

Youtube 117

Youtube Advertising Channels Branding Brand Identity 117

Marketing Insider Group

JULY 27, 2021

Advancing computer technology in the 1980s accelerated AR and VR tech developments and by the 90s people could buy VR headsets to use at home or watch sports games on networks using AR to enhance viewing. Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated.

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Zoominfo

DECEMBER 13, 2018

With just the click of a mouse and a quick Google search, today’s sales reps have a whole host of resources right at their fingertips—resources that help them streamline and simplify activities like sales prospect research , sales outreach, and professional development. So, if you’re in need of some new sales motivation , keep reading.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. They may help you on your personal quest for content answers. When did content marketing start?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Vidyard

APRIL 3, 2019

It’s wonderful advice for summoning the ghosts of legendary baseball players, awful advice for managing your YouTube channel. Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” without irony.

Youtube 65

Youtube Advertising Channels Branding Brand Identity 65

Webbiquity

FEBRUARY 28, 2023

Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience. This not only improves the customer experience, but also frees up valuable time and resources for marketing and sales teams. Offering customized pricing and promotions based on client history and buying behavior.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Marketing Insider Group

JULY 11, 2023

When you are authentic and helpful instead of pushy, your brand is more likable. Determine your lead conversion rate, average lead-to-customer rate, and customer lifetime value. YouTube is another place to target your key demographic by their interests. Be a human and try to help people.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

Onalytica B2B

JANUARY 30, 2018

Devumi offers Twitter followers as well as views on YouTube, plays on SoundCloud and endorsements on LinkedIn. The brand attention this small investment brings to their profile helps them break even and then some with just one paid gig. Why are influencers buying their followers? Why is this happening?

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. So the things that come to mind are Discord , buy the Discord servers. And YouTube, for sure, I think it’s underutilized for B2B. Obviously, there are a lot of other platforms out there.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Hubspot

MARCH 6, 2017

While great content is bound to be found, it's also important to be proactive about gaining the attention of and educating prospects and those unfamiliar with your brand. Running a series of YouTube ads is one way to make sure more of your target audience finds the video content you've produced. What’s New With YouTube Advertising.

Paid Content 101

Paid Content Youtube Advertising Agencies Advertisements 101

Scoop.it

APRIL 11, 2024

These digital sessions can be pre-recorded messages or live events broadcast to educate a specific audience. The inevitable increase in engagement is also ideal for developing an online community as it helps the audience to trust the brand more. It’s an ideal platform to introduce your brand’s offering to prospective customers.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Convince & Convert

AUGUST 15, 2012

It’s the spoonful of sugar that helps the medicine go down. Here are five brands that do an exceptional job of educating their audience, which then drives purchase. These resources combined with their “How to Make” video series hit a home run in the value-added customer experience department. Whole Foods.

Education 127

Education Work Management Marketing Management Branding 127

Navigate the Channel

JANUARY 8, 2024

They’re exploring options and digital marketers can provide valuable content or educational resources to influence their decision-making. I-Want-to-Buy Moments: The most lucrative of all micro-moments, this is when consumers are ready to make a purchase. When customers and prospects look up, you’d better be there.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. Jump ahead B2B Social Media: Where Are Your Customers Now? Social media has revolutionized B2B marketing. 7 Top B2B Social Media Trends 1.

Social Media 117

Social Media Trends Media B2B 117

Marketing Insider Group

JANUARY 5, 2021

Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. GoPro is one of the biggest brands on YouTube, approaching 10 million subscribers and at least 6,000 GoPro-tagged videos uploaded every day.

Trust Marketing 362

Trust Marketing Content Marketing Ad Building Content 362

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content can help your company to get more press exposure, attract new business opportunities, and convert leads. 60% also said that this type of content had directly convinced them to buy a product or service they hadn’t previously considered. Quick Takeaways. Avoid direct sales messages in this type of content.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Webbiquity

MARCH 31, 2022

People won’t buy what they don’t understand. An enterprise customer who needs to purchase a new piece of equipment or software, evaluating similar offerings, will (most often) go with the vendor who can prove they’re the best. What about the customer experience? With B2B marketing, it’s all about value.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy. Their launch campaign?

Social Media 126

Social Media Social Marketing Examples Planning 126

DiscoverOrg

SEPTEMBER 26, 2017

Join DiscoverOrg’s sales, marketing, and customer success teams as we step through the planning and execution of a true account-based everything strategy. Given that DiscoverOrg helps our own customers execute a true account-based approach, there’s a real purity to us going through those steps ourselves.

Account Based Marketing 307

Account Based Marketing Ideal Customer Profiles Multi-Channel ABM 307

Sprout Social

JANUARY 4, 2022

In this article, we’ll share the latest social media video statistics from the Sprout Social Index™, Edition XVII: Accelerate and other reputable sources to help you make sense of video’s value and feel confident incorporating it into your social media strategy. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Scoop.it

DECEMBER 29, 2022

Do you know why they call customer acquisition a journey? Because it is an actual journey, traversing the lead stage to the paying customer stage. . You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Instead, it should educate, entertain, or inform.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

QuanticMind

SEPTEMBER 29, 2023

06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. Impulse buy, retail therapy… YOLO, right?! What’s Happening with TikTok Shop? [:06]

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

The Marketing Blender

MARCH 22, 2024

These are our best tips for helping you focus on what matters. Because B2B digital marketing involves targeting a specialized audience, it requires in-depth market research and the use of targeted messaging and content to engage and educate potential business customers. They often listen to podcasts or YouTube videos.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Navigate the Channel

JUNE 21, 2023

After all, social media is about being social online and talking with your customers or prospects comfortably. If they know your purpose is “to instruct” or “to educate,” they’re more likely to be spot-on in their content. We can help.) each year, and YouTube and Instagram are both losing users.” Who are they?

Business 65

Business Social Media Youtube Facebook 65

SnapApp

JULY 11, 2017

The B2B customer experience isn’t a shifting landscape anymore. Your customers are relying on honest peer reviews, and they’re not fooled by 100% 5-star evaluations. . They educate themselves – thoroughly – online before even thinking about making a purchase. 5 B2B Buying Journey Models. It’s a whole other planet. .

Buy 70

Buy Process B2B Peer-to-peer 70

Martech

JULY 10, 2023

In the meantime, I’m taking some deep, conscious breaths and focusing on the positive implications of these tools and how they are helping us become better communicators. And I’m not just talking about swapping out images on a landing page based on a user’s buying history. There will be an AI for that! has launched.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

Sprout Social

JUNE 17, 2020

We’re not limited to TV-style ads or perfectly polished educational videos. This is especially useful for direct-to-consumer brands like Lo & Sons, where product videos are necessary to help the consumer picture themselves with the bag. Luckily for us, there are many ways that video can be used in social media marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Contently

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. Clips helped drive sales of the blender up 500 percent in 2008 without any overt calls-to-action. How video content can help drive leads. How video can help drive sales and conversions. The stats back this up.

Top of Funnel 149

Top of Funnel Video Marketing Generation Leads 149

Oktopost

OCTOBER 30, 2023

In today’s business environment, the ability to discern and act upon a potential customer’s needs and desires can be transformative, enabling businesses to engage with prospects more effectively and convert them into loyal customers.

Intent Data 124

Intent Data Top of Funnel Intent Urgency Marketing 124

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Go beyond generic customer personas.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95