Buy, Buying Cycle, Education and Youtube

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. How can you accomplish all that?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. The white paper has deconstructed the complex industrial buy cycle into four distinct stages that the buyer systematically goes through.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel

Top of Funnel Marketing Budget Paid Content Paid Search Agency

Content Marketing Tactics to Overcome ABM Hurdles

ClearVoice

DECEMBER 18, 2023

Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Things are more complicated when targeting high-value accounts with multiple decision-makers in the buying process. Spruce up your content with verifiable data to make your message more believable.

Account Based Marketing

Account Based Marketing ABM Tactics Top of Funnel

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

How to Plan Your Video Marketing Strategy

Vidyard

MAY 5, 2017

You got the necessary approvals, budget, and executive buy-in to start with video marketing for your brand. A simple, one-liner that sums up: what type of content you’ll make: Educational videos? They collaborate with an agency to ensure scripts and concepts are targeted to their buying personas. Entertaining? Practical?

Planning

Planning Video Marketing Marketing Strategy Marketing & Strategy

How to Make Demo Videos That Drive Pipeline and Revenue

Vidyard

MARCH 4, 2020

A demo video (short for product demonstration video) is a practical exhibition of how something works to educate your viewer. Demo videos about your product, also known as product videos, help get true information about your product in front of buyers early in their buying cycle, which can generate more qualified and faster-moving leads.

Top of Funnel

Top of Funnel Video Marketing Work Management Marketing Management

#10 Best Practices for Effective Lead Nurturing

Valasys

APRIL 15, 2020

B2B lead nurturing is all about engaging with a targeted group of prospective customers by providing hyper-tailored solutions to their pain-points according to their specific stages in the buying cycles. Read more on How to Build Customer Loyalty with Content Marketing. Read more on 6 Tips to Evolve Your Content Strategy in 2020.

Lead Nurturing

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads

Best Practices for Content Marketing Strategy

KEO Marketing

MAY 4, 2017

People want to be educated not sold to so identifying the target audience, personas and core messages to reach them at each stage of the buying cycle is essential to making the effort return results. If you are a B2B company, that educational content might include a whitepaper or guide about how to improve a business process.

Marketing & Strategy

Marketing & Strategy Marketing Strategy Top of Funnel Planning

How B2B Marketers can stay close to their Customers

Valasys

JANUARY 17, 2020

To perform a better job of selling their products to the B2B customers, marketers must understand how to talk to them & help them at the individual stages of their buying cycles. Marketers adjust their messaging as B2B customers progress through the sales cycle. B2B customers value the testimonials. &

B2B Marketing

B2B Marketing Marketing AI Marketing Management B2B

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

7 Best Practices For B2B Video Marketing

Valasys

NOVEMBER 25, 2019

The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020. Long-form videos enable brands to tell memorable stories. marketing endeavors.

B2B Marketing

B2B Marketing Video Marketing Practices B2B

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

What marketing content you serve at each phase of the buying cycle also matters. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How to Make Demo Videos That Drive Pipeline and Revenue

Vidyard

MARCH 4, 2020

A demo video (short for product demonstration video) is a practical exhibition of how something works to educate your viewer. 3 Main Types of Demo Videos There are three main types of demo videos that businesses can leverage to educate people about their product. Post it on YouTube , for discoverability.)

Top of Funnel

Top of Funnel Video Marketing Work Management Marketing Management

10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

JULY 21, 2020

Your repeat visitors often know what they want and these are the people who usually tend to be in the final stages of their respective buying cycles. Measuring a repeat customer rate allows you to conclude what percentage of your customers are buying multiple times. 4) Email Opt-in Rate. 9) Refund and Return Rate.

Lead Ranking

Lead Ranking B2B Lead Scoring Churn Rate

7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Perhaps the people you’ve targeted aren’t in the correct funnel or ready to buy your product. The valuable insights you can gather from webinars make up for their cost in many ways. Not all leads generated are going to be high-quality.

Webinar Metrics

Webinar Metrics Paid Content ROI Sales Qualified Leads

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

Relevant marketing content – key to thought leadership Positioning your company as a thought leader is critical in complex technical sales that have long buying cycles with many decision makers involved. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Relevance

Relevance B2B Marketing Web 2.0 Branding

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

Because B2B and industrial buyers tend to be more sophisticated in the use of online content in making their decision over the entire buying cycle. BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization

Optimization Web 2.0 Planning Buying Cycle

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Educate, inform and provide value to customers and prospects. Instead of buying print ads in trade journals, they create their own blog and build an active community around it. The old ways of pushing out content is no longer effective.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

You can buy the book from Amazon and visit his site at www.distributiontrap.com. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management

Enterprise Management Video Marketing Marketing Management Marketing Automation Services

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties all from one central reporting dashboard. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management

Enterprise Management Video Marketing Marketing Management Marketing Automation Services

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Vidyard

SEPTEMBER 22, 2014

Using Vidyard’s video analytics, Honeywell FSG can now track detailed performance data for each video across YouTube, social media channels, and their own web properties all from one central reporting dashboard. Simply having a presence on YouTube is no longer enough.

Enterprise Management

Enterprise Management Video Marketing Marketing Management Marketing Automation Services

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

How to Win at B2B Video Marketing

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

The goal is to get in front of new people and drive them back to your website, where you can continue to educate them about your product/solution. Distribution : YouTube, social networks, video ad networks. Think : Educate & Inform. For this purpose, use short videos distributed as widely as possible.

Top of Funnel

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

said it best when she wrote, “Passive reading of your content is not going to help online marketing initiatives shorten buying cycles or increase customer acquisition and revenues.” Your online content needs to play a much more active role in moving site visitors along in his/her buy decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Please share with your friends and followers: No related posts.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Let me end this post with a humorous video that I found on YouTube. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

ThomasNet study, 2006) For IT solutions in excess of $50,000, the most wanted data in the early stage awareness was price ( Source: Joint study done by MarketingSherpa and Enquiro , 2007) Today, a majority of industrial buying decisions begin online. This was second only to downloading product data sheets.

Sales Management

Sales Management Pricing Price Marketing Websites

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Sales Pipeline Radio, Episode 236: Q & A with Justin Shriber @jshriber

Heinz Marketing

MARCH 1, 2021

We have complex buying journeys that not only take a long period of time, but also sit across multiple members of the buying committee. We are recording live on LinkedIn and YouTube every Thursday at 11:30 pacific, 2:30 eastern. And literally they’re updating the number of people in the buying committee every year.

Trigger Marketing

Trigger Marketing Intent Signal B2B Sales CMO

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

Business Blogging

Business Blogging Optimization Web 2.0 Business

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Leave a Comment Previous post: Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Next post: Have Digital Marketing and Social Media Killed the Industrial Sales Job? He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

Tagged as: email marketing , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

What is Content Marketing, Really? (And Other Content Questions Answered)

Marketing Insider Group

MAY 11, 2020

You don’t own Facebook, YouTube, or LinkedIn. It’s being there when consumers need you and seek you out with relevant, educational, helpful, compelling, engaging, and sometimes entertaining information.”. They are digital natives and enjoy the convenience of buying online and look for content to support their buying decisions.

Paid Content

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. Passive reading of your content will not move the prospect any closer to his/her decision to buy from you.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

6 Tips to Evolve Your Content Strategy in 2020

Valasys

MARCH 5, 2020

Make ‘ Intent ’ data a priority: According to a report by Stickbranding , 90% of the people don’t have a requirement to buy when they begin researching a product or service the rest 10% are in immediate requirement of your products or services & can be instantly approached by the marketers through their products or services.

Paid Content

Paid Content De-duplication WOMM Top of Funnel

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. How do you shift the focus from you or your company to your prospects and customers?

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Lead generation and lead nurturing have been put on the backburner and clients are interested only in finding leads that are ready to buy now (see my previous post, “The Role of B2B Marketing is Shifting from Lead Generation to Revenue Generation.” ). The success of outbound marketing does make sense in this context.

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

I can see how curating would appeal to you, given your education. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Curation

Curation RSS Web 2.0 Content Marketing

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card? He is the Founder & President of Tiecas, Inc. –

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

Shortening the Industrial Buy Cycle in 5 Simple Steps

Deconstructing the Four Stages of the Industrial Buy Cycle

Trending Sources

Content Auditing and Mapping it to the Industrial Buy Cycle

7 Best Go-to-Market Strategies for EdTech Companies

Content Marketing Tactics to Overcome ABM Hurdles

Generating More “Educated Leads” on a Small Budget

How to Plan Your Video Marketing Strategy

How to Make Demo Videos That Drive Pipeline and Revenue

#10 Best Practices for Effective Lead Nurturing

Best Practices for Content Marketing Strategy

How B2B Marketers can stay close to their Customers

Variety of Content is the Key in the Early Stages of the.

7 Best Practices For B2B Video Marketing

Creating Relevant B2B Marketing Content: Walk the Talk

How to Make Demo Videos That Drive Pipeline and Revenue

10 Crucial B2B KPIs for B2B E-commerce Marketplace

7 Surefire Ways to Maximize Your Webinar ROI [+ Key Metrics to Evaluate]

How Relevant Marketing Content Helps B2B Branding

The Twofold Benefit of Optimizing Marketing Content

Focus on Content in B2B Marketing

The Distribution Trap – How Innovations Become Commodities

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Honeywell, Fiberlink, Intralinks, and Sevone Select Vidyard for Strategic Video Marketing

Social Media and B2B Marketing Do Pair Well

How to Win at B2B Video Marketing

Using Content to Move Prospects Forward in the Sales Cycle

A Blogging Style to Call Your Own

Top 10 Clichés to Avoid in B2B Marketing Content

101 Tips from 50 Small Business Bloggers

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Business Value of Social Networking

Sales Pipeline Radio, Episode 236: Q & A with Justin Shriber @jshriber

The Role of B2B Marketing is Shifting from Lead Generation to.

Optimizing Your WordPress Business Blog

B2B Lead Generation Using a Business Blog

Social Media with Email Marketing – is it the Super Combo?

What is Content Marketing, Really? (And Other Content Questions Answered)

5 Rules of Website Redesign for Engaging Engineers and Industrial.

6 Tips to Evolve Your Content Strategy in 2020

7 Strategies for Using Content to Market Industrial Products

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial and B2B Customer Engagement Simplified

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