Crimson Marketing

APRIL 14, 2015

How can we best acquire new customers? Which existing markets and customers should we grow? Which customers are most likely to buy and which are at risk to defect? .” Analytics come into play when data needs to be used to answer business questions: Which new markets should we pursue?

Analytics 100

Analytics Lead Ranking Cost per Lead Lead Scoring 100

Crimson Marketing

JANUARY 9, 2015

Accessing and leveraging large sets of customer data for marketing, already required of enterprises that wish to remain competitive, is fast becoming the minimum ante to stay in the game. Better Together: What does filling out forms at the doctor’s office have to do with buying hardware online?

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

JANUARY 15, 2015

The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Your own website should be the cornerstone of your demand generation program, he adds—50% of your potential customers start there.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

NOVEMBER 18, 2013

Focus on the right customers. Don’t overwhelm yourself by targeting too many segments and customers. Determine the one customer segment you want to start with and focus on them first. “Remember that each sale will be the result of many much smaller conversions throughout the buying process.”

Top of Funnel 100

Top of Funnel Content Marketing Work Management Paid Search Agency 100

Crimson Marketing

APRIL 21, 2015

This unprecedented data explosion is increasingly changing the way that people buy. That ubiquitous box on Amazon informing you that “customers who bought this item also purchased…” is something we already take for granted. Simply put, big data marketing analytics yield powerful and profitable results.

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

MAY 2, 2013

Interesting fact I just read - “The average consumer goes through more than five touch points with an ecommerce business before they convert…B2B companies, with often greater price points and a longer buying cycle, may find the number of interactions with prospects prior to conversion even higher.”

Multi-Channel 100

Multi-Channel Multi-Touch Attribution Marketing Report Advertising Channels 100

Crimson Marketing

AUGUST 2, 2013

How do you maintain a connection to your customers and ensure they don’t fall through the cracks? . “Leverage the data from every customer channel and understand the complete buying process.” ” Utilize analytics to gain a full picture of what drove your customers to make a purchase. . ” 3.

Advertising Agencies 100

Advertising Agencies B2B Sales Advertising Channels Mobile Marketing 100

Crimson Marketing

MAY 28, 2015

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Purchase behavior doesn’t change overnight, and you can use customer data to your advantage and make adjustments to your messaging that better meets buyer needs. Gather The Data. said Skaff.

Campaigns 100

Campaigns Marketing Management Paid Search Agency CMO 100

Crimson Marketing

AUGUST 20, 2015

They’re so knowledgeable, in fact, that many business buyers have already made a decision about what they’re going to buy before talking to a vendor. Get buy-in: More likely than not, you will get push-back from sales. Marketing needs to be where the customers are (e.g.,

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

MAY 20, 2013

“No one’s going to buy without first developing a trusting relationship.” I recently found these 8 great tips to help you start helping your customers : 1. ” Nothing could be more true. It doesn’t matter what you’re selling, there has to be TRUST before anything else happens.

Tips 100

Tips Effectiveness Trust Marketing Buy 100

Crimson Marketing

AUGUST 19, 2014

Hint: “The more customers that buy, the more accurate the predictions.”. Lattice helps companies win more customers by applying sophisticated data science in a suite of easy to use Cloud applications. Smart Money: How Amazon’s predictive marketing generated recommendations accounting for 30 billion in annual revenue.

CMO 100

CMO Marketing Management B2B Thought Leadership Cable 100

Crimson Marketing

APRIL 16, 2015

Competition is high, but so is the opportunity for content marketing: 82% of senior executives say content is a significant driver in their buying decisions Click To Tweet. Content needs to be compelling and serve the interests of customers as well as the brand. ” Here’s how: Make your content about your buyer.

Top of Funnel 100

Top of Funnel B2B Marketing Marketing & Strategy Marketing Strategy 100

Crimson Marketing

FEBRUARY 6, 2014

New Buying Habits. 68% trust online customer views and opinions. Marketing Executives: The use of social technologies with customers increase: brand awareness by 36%. conversion of customers by 20%. Passionate about delivering great customer experiences. Saved an average of 13% in overall cost per lead.

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

OCTOBER 8, 2013

3 in 5 consumers read branded content while looking at products to buy. 57% of companies have acquired a customer via their blog. News Articles . 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

AUGUST 4, 2014

We hear again and again that around 60% of the buying is done these days before a sales rep ever steps into the picture. James leads Allocadia’s marketing efforts focusing on developing enterprise marketing strategies with a clear customer focus that supports the company’s growth targets. James Thomas is the CMO of Allocadia.

CMO 100

CMO Enterprise Management Organization Aggregators 100

Crimson Marketing

JUNE 23, 2014

Highlights include: A ‘RAD’ Marketing Model: Kay introduces Xerox’s “Retain, Acquire, Develop” corporate marketing strategy, explains what a data mart is and notes the 7 tools used to customize technology marketing for different prospect profiles. .

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

JUNE 4, 2015

Engagement Engineering: Whereas once marketers had full control of customer engagement, Jason says that “you actually now have to be a technologist and really understand trends in media buying across…publishing platforms online and in mobile.”

Multi-Channel 100

Multi-Channel Advertising Channels Planning Amazon 100

Crimson Marketing

JANUARY 21, 2014

CEOs use social media for customer communication. 67% of Twitter users are far more likely to buy from brands they follow on Twitter. The 55-64 age bracket is the fastest growing demographic on Twitter. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

JULY 31, 2014

Buyers “have endless online and off-line options for researching and buying new products and services, all at their fingertips 24/7.” How you engage buyers is based on their recent behaviors “and past experiences with your company, as well as the signals embedded in customers’ mobile or social-media data.”

Marketing Management 100

Marketing Management Internet Marketing Mobile Marketing Social Media 100

Crimson Marketing

OCTOBER 16, 2013

You may even be top of the class by regularly nurturing your prospects and customer relationships with targeted email campaigns. You need to talk to people who want to buy your product. And the star of your show is leads. Right now you have thousands upon thousands of contact names in your CRM system.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

MAY 23, 2013

Who buys it? Are you being honest with your customers and audience? #10: Start by: - Providing real-time customer support. ” A true crisis is one which impacts your clients/customers, has momentum, or doesn’t have an immediate remedy. . #5: Awaken the Sleeping Giant. Start using SlideShare. #6:

Social Media 100

Social Media Social Marketing Marketing Management Media 100

Crimson Marketing

DECEMBER 12, 2014

Real-time messages can also be timed to coincide with customer milestones, such as membership anniversaries or birthdays, or even be triggered by on-site actions, such as downloading an eBook. When trying to connect a brand with its customers, it’s effective to use a “slice of life” approach and text such as “show me more like this.”.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

SEPTEMBER 12, 2014

Heidi explains how to establish a tight engagement between the CMO and VP of Sales, and then build a demand generation process that creates velocity in the right prospect’s buying cycle.

CMO 100

CMO Paid Search Agency Demand Generation Top of Funnel 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. In the digital age, you have several ways to take precise and accurate aim at buyers based on their interests, web history, buying patterns, Internet groups, and a wealth of other data.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

OCTOBER 1, 2013

Purchase — The buyer makes the decision to buy. You’ll not only increase the likelihood of a sale but help improve the customer experience overall. Research — The buyer gathers information to make an informed decision. Armed with this data, your sales reps will be able to 1. provide the buyer with info meant to spark his attention 2.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

Purchase — The buyer makes the decision to buy. You’ll not only increase the likelihood of a sale but help improve the customer experience overall. Research — The buyer gathers information to make an informed decision. Armed with this data, your sales reps will be able to 1. provide the buyer with info meant to spark his attention 2.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

MARCH 16, 2015

Typical buyers are doing online research before and/or during the actual buying process. Customers use multiple marketing channels to evaluate product selection, pricing, special offers, availability and reviews by other consumers. But customers prefer to buy online now, right? Welcome to “The Omni-Channel Paradigm.”.

Advertising Channels 100

Advertising Channels Lead Ranking Mobile Marketing Forrester 100

Crimson Marketing

APRIL 29, 2013

What’s more, this “solution” meal might be served to the customer by a waiter rather than Alex’s own sales staff. Get ready for a new conversation: You’re going to be talking to a different sort of decision-maker than you’re used to, possibly a channel partner instead of the customer. Alex was willing to listen.

Verticals 100

Verticals Advertising Agencies Planning Paid Search Agency 100

Crimson Marketing

SEPTEMBER 10, 2015

Is the user buying something? Is it custom? Analytics – goals, annotations, customize tracking, strategy is built off of this data. Look at everything after the page is created. Does it make sense? If the page does not make sense then it has no purpose. All pages should have a point to them. Filling out a form?

Landing Pages 100

Landing Pages SEO Marketing Websites Digital Asset Management 100

Crimson Marketing

SEPTEMBER 16, 2014

You would think that with all of this information and transparency, it would be easier than ever for companies to understand and influence customers through technology marketing. According to Wired magazine contributing editor Clive Thompson, social media alone currently accounts for “some 52 trillion words every day….the Begin With a Pilot.

Relevance 100

Relevance Peer-to-peer InsideView CMO 100

Crimson Marketing

JULY 9, 2015

They’re proactive marketers who can quickly zero in on who, where, when, why, how and under what circumstances customers buy – the buying context – and act on it. At the same time, buying patterns were changing as social media multiplied the ways customers and prospects interacted with suppliers.

Cost per Acquisition 100

Cost per Acquisition Paid Search Agency CPA Planning 100

Crimson Marketing

JANUARY 29, 2014

And remember, you only get one chance to engage your customer! Place a tiny CTA at the bottom of your email, then see how many customers want to play hide-and-seek. . Too many clicks, too much typing, poorly optimized product browsing — is there any better way to convince your customers not to buy?

Mobile Marketing 100

Mobile Marketing Campaigns Demographics Marketing & Strategy 100

Crimson Marketing

OCTOBER 7, 2013

3 in 5 consumers read branded content while looking at products to buy. 57% of companies have acquired a customer via their blog. News Articles . 82% of consumers like reading relevant branded content. 48% of consumers feel more positive about brands that publish relevant content.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100