Zoominfo
DECEMBER 28, 2020
You’re armed with your prospect’s buying signals, right? What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect.
NetLine
MARCH 6, 2024
In this post, we are going to explore how you can take advantage of this data to identify target accounts and gain a deeper understanding of your buyers’ needs. Likewise, if an executive is doing the consuming, this shows a higher likelihood of an immediate buying decision, which is why buyer-level intent data is so important.
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PureB2B
APRIL 22, 2022
B2B buyers today are nothing if not savvy. Many of them, for instance, are actively researching solutions online and are already 57% of the way to a buying decision before they engage with your sales teams. That means vendors need to figure out how to stand out in the overcrowded market, and really focus on their buyers.
Mereo
MARCH 21, 2024
While members of the buying committee were engaging “solution providers,” they were not even looking for solutions yet. Second, the buying organizations were mostly retailers or brand companies selling directly to consumers. Second, the buying organizations were mostly retailers or brand companies selling directly to consumers.
Martech
AUGUST 22, 2023
B2B buying has changed dramatically in the last decade, and marketers need to change with it. Let’s look at a company that figured out how to change their marketing to meet their buyers’ behavior and create a positioning that added greater value to their perception in the marketplace. This entailed a program in five parts.
KoMarketing Associates
OCTOBER 18, 2017
When it comes to making purchase decisions, a personal brand reference appears to matter to B2B buyers. About 61 percent of North American B2B buyers claim that when they have a personal brand preference, they are more likely to buy a B2B product or service for business. Product Marketing and B2B Buyer Loyalty.
Porch Group Media
JULY 7, 2021
The digital era has changed almost every aspect of our lives, including the way we buy homes. Fortunately for new movers, it’s never been easier than it is today to search for and buy a home online. For buyers who are unable to view properties in person, virtual home tours have become increasingly available. Source: Ellie Mae.
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