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How Younger Generations are Disrupting B2B Buying

Zoominfo

There’s a seismic shift happening in B2B buying, and it’s being driven by a powerful force — generational change. A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. Buyers want to be known and understood in both B2B and B2C buying situations.

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Why Enabling Buyers To Buy Is The Future Of B2B

Tony Zambito

We are in that moment of hesitation when it comes to the future of how B2B buyers will engage in buying. Various studies from McKinsey, Gartner, Forrester, Salesforce, and others show increasingly that B2B buyers want seller-free buying experiences. Today, a third to 40% of buyers want a seller-free buying experience.

Buy 309
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Forrester: B2B Companies Score Low in Marketing Best Practices

The Point

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Read more about the survey results on Lori’s blog.). Marketers are just beginning that pivot.

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Is Helping Buyers To Buy Really The Right Mindset?

Tony Zambito

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. A purchase.

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Sales Pipeline Radio, Episode 248: Q & A with Kelley Hippler @forrester

Heinz Marketing

This week’s show is called “ How Forrester is applying the SiriusDecisions frameworks both within the organization and across the revenue engine to drive results ” and our guest is Kelley Hippler , Chief Sales Officer at Forrester. She is the Chief Sales Officer for Forrester. Or, every week, excuse me.

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Farewell Forrester Research; Hello B2B Content Intelligence

PathFactory

After 7+ years as a SiriusDecisions then Forrester analyst leading B2B content research, I joined PathFactory as SVP of Product Marketing and Research. But there is a big hole in the revenue intelligence narrative – content intelligence and the first-party buying signals it creates.

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Tech, AI, and Partners: Five Takeaways from Forrester B2B Summit

PathFactory

Fresh from Forrester B2B Summit, Anne Marie Kilgallon , Head of Partnerships at PathFactory, shares five key takeaways she learned after spending the week in Austin among some of the best and brightest in B2B. AI was all the rage at Forrester. If you don’t have a Partner program, it’s time to start one. Point solutions are dead.