The Effective Marketer

AUGUST 20, 2015

Just take whatever the product team gives you, do some formatting, work on the grammar and style and you’re done. What I told that product marketer at the time, and something I still believe in, is that anyone can write. Creating a piece of product collateral is easy. Sounds easy, but in reality is anything but.

Work Management 100

Work Management Marketing Management Class Press 100

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

SEPTEMBER 20, 2010

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9.

Work Management 100

Work Management Planning Marketing Management Advertisements 100

The Effective Marketer

JUNE 19, 2012

Remember that the works you’re referencing are copyrighted and other webmasters, if they feel they are being infringed, may come after you. You don’t want to make your readers work for your content so it’s important to be where they are. On the other hand, don’t be afraid to ditch services that aren’t working out for you.

Curation 100

Curation Copyright Peer-to-peer RSS 100

The Effective Marketer

JANUARY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Marketer Principle 7: Run Productive Meetings Meetings are a necessity of today’s work environment. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Want another good reason to start working on your buyer personas? Infrastructure. Measurement.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

MAY 3, 2012

1. Content Marketing Is Hard Work. It should be as easy as possible for readers to find relevant content on a business site or blog. They work with middle market B2Bs in industries as diverse as restaurant merchant processing and bulk gloves. Multiple search options. Most Popular” blog posts listed on the sidebar.

Paper 100

Paper Content Marketing Planning Paid Search Agency 100

The Effective Marketer

JULY 13, 2011

but… things didn’t necessarily work according to plan. Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation. His intent was to get people to watch the video, and contact him for a speaking engagement.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Let’s put aside the fact that the press and the Internet in general are full of stories about how social media is transforming businesses and think in terms of marketing strategy. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

MARCH 13, 2012

The most important content to present on the initial launch of a business site is the overview. For instance, consider a restaurant supply business. They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Go from General to Specific over Time.

Planning 100

Planning Allocation Ad Building Content 100

The Effective Marketer

JUNE 29, 2011

This includes reviewing show and expo dates, setup and tear down times, and working out a schedule for staffing the booth. Put marketers to work. Get everyone, especially sales, who will be attending the show to jump on a conference call (or conference room if everyone is in the same building) and go over the show plan.

Trade Show 100

Trade Show Tips Marketing Budget Creation Planning 100

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MAY 3, 2011

Vendors should therefore really work with their customers and prospects in trying to justify the purchase. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

FEBRUARY 15, 2009

Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company. The simple fact that it worked for him doesn’t prove that it will work for everyone. Do what works for you, not what have worked for others.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 You get the point. Excel Template for vendor comparison: you can download and use my template as a starting point.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

SEPTEMBER 27, 2010

PowerPoint Prototypes What I’ve successfully done in the past to help the communication between the marketing team and the designers is to use PowerPoint as a way to visually communicate with the how the new design and functionality will work. The key is to keep it nice and clean. Like Be the first to like this post.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

FEBRUARY 9, 2012

Why Your Inbound Program Isn’t Working. That’s where lead nurturing comes in — you need to invest in the process of building relationships with qualified prospects, with the goal of earning their business when they are ready to buy. Sometimes, despite your best efforts you can’t seem to move the marketing needle enough.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Marketo Banner Ads 100

The Effective Marketer

APRIL 30, 2013

His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Scott,is the founder and CEO of Marketfish , a data management and lead generation platform. I hope the following review helps you make up your mind.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? Scott, is the founder and CEO of Marketfish , a data management and lead generation platform. I hope the following review helps you make up your mind.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. You can read more at my Web site, [link] , and see our collection of over 100 stock brand mascot clip art sets for small businesses. That’s what makes them memorable.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. Since those are both solid works that need to be used in your search for effectiveness, let’s tackle them in different posts. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MAY 9, 2011

How you decide to work with it will determine whether you succeed or fail. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds?

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. But it is not.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

APRIL 6, 2009

Before you go out on an interview, you need to understand how hiring works. In the last show [name] that I managed I had to negotiate with the show organizer, involve the transportation company, and come up with some creative ways to get our stand up on time, which gave me a much better understanding of how trade shows work”.

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

MARCH 7, 2009

Lisa Cardarelli, from Bayshore Solutions , had a more standard powerpoint and although some of the slides were tough to read (10 point font and 15 bullet points per slide), they were packed with good stuff based on a recent client they worked with and how they improved their pay-per-click (PPC) campaign. United States License.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). The free offer has at least picked my interest so you could say that the strategy is working… for now.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MAY 27, 2015

Structuring your data collection based on the outcome will help you remain focused and work towards the outcome you need, i.e. a useful tool. The different audiences will require a different level of analysis and depth when it comes to the battle card. in an effort to give a 360 degree view of the competitor as a company.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. United States License. Theme: Contempt by Vault9.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

JUNE 26, 2012

Having worked on both sides, I’ve come to appreciate how difficult it can be to remedy the situation, and also how rewarding it is to get both departments singing the same tune. When marketers understand sales, their work becomes more relevant to customers, and more persuasive. Work On It. This is a guest post by Brad Shorr.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

FEBRUARY 7, 2012

Contests work especially well if you couple them with promotion elsewhere, offline and on, and can be even more effective if you reward your readers for attracting new subscribers. But even if you can’t do anything grandiose, a simple contest is a great way to renew subscriber interest and improve your metrics.

Email Marketing 100

Email Marketing Campaigns Template Merchandising 100

The Effective Marketer

NOVEMBER 19, 2013

Part of an integrated marketing campaign called “Welcome to the Biggest Stage in Business”, the microsite is at the core of the campaign. Winner : Informatica Corp, for “Potential at Work” e-newsletter. ( [link] ). Runner-Up: FedEx Corp (fedex.com/access). Category: Online Video. Category: Email Newsletter.

BtoB 100

BtoB B2B Marketing Content Marketing Microsite 100