ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. You’ve done segmentation and persona work. You have done (some) customer journey work. You have a coherent account-based strategy.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

FEBRUARY 16, 2023

53% of CEOs cite growth as a top business priority, ahead of profitability, customers and product improvements,” notes Vista Equity Partners. ANNUITAS has begun working with some clients around this organizational transformation. ANNUITAS has begun working with some clients around this organizational transformation.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

FEBRUARY 3, 2022

Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. Instead, you need to put in the work to truly understand who your decision makers are. From there, you can start to optimize: work to understand which choices indicate the likelihood to prefer one type of relationship over another.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

JUNE 25, 2020

Driving a long-term strategic growth plan requires alignment across all organizational business functions – from product marketing, analytics, and sales, to operations and customer success. Delivering sustainable business growth is a marathon, not a sprint. Not a task for the faint of heart. However, the rewards are big.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

OCTOBER 5, 2023

As generative AI is still a new concept, businesses might not want to automate the follow-up actions derived from AI just yet, nor provide AI with direct access to customers. Doing the work” around AI from a data integration perspective can be a costly and performance-limiting endeavor.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

AUGUST 30, 2018

As we were going through a refresh of our targeted personas, we noticed an increase in engagement with leadership roles that have revenue responsibility (sales leaders, business unit leaders, and even CEOs). “ Why is marketing hitting their targets while revenue is not growing as expected?

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

AUGUST 19, 2022

Too often organizations simply focus on the linear ‘hand-offs’ and ‘SLAs’ — literally encouraging these teams to avoid working together. Taking this further, a CGO must be able to examine if the business is capable of delivering on the [customer] need and if not adjust strategies accordingly.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

JUNE 17, 2020

Between getting the c-suite on board, aligning your marketing and sales functions, and getting web and tech teams up to speed, demand marketing teams have to put in just as much work up front as they do throughout the new initiative. But picture this: Your organization is taking on a large new initiative. What are their goals and pain points?

Demand 147

Demand Tips Work Management Advertising Agencies 147

ANNUITAS

MAY 2, 2023

What I discovered, not to my surprise, is that Salesforce has been very busy building what looks like a top-down Converged Growth tech stack to support the orchestration of engagement across the entire customer journey.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

MARCH 19, 2020

But many of us also share concern over a different crisis: the state of our businesses at this time. Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

NOVEMBER 30, 2022

From keeping the business afloat during “unprecedented times” to staring down the barrel of an impending financial downturn (and not to mention layoffs) it has been quite the year for marketers! . Speaking of sales, how can we decide on which marketing efforts are working when we can’t even define success?

Planning 130

Planning Work Management Marketing Management High Quality Lead 130

ANNUITAS

OCTOBER 11, 2023

Let’s tackle ‘the why’ and dig into how this service works. This methodology, together with the combined expertise of the ANNUITAS team and its diverse client network, is now available via a subscription-based, annual program – the ANNUITAS GTM Advisory Service – which launches this week.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

ANNUITAS

NOVEMBER 16, 2020

Experience: Jennifer has been with ANNUITAS for more than 12 years with a combined total of 28 years in the business. With previous experience working in the food, finance, and non-profit industries, Scott has gained even more exposure through his work at ANNUITAS. Jennifer Harmel , Chief Operating Officer.

Demand Generation Agencies 130

Demand Generation Agencies Paid Search Agency B2B Thought Leadership Advertising Agencies 130

ANNUITAS

MARCH 17, 2023

While it’s no surprise that data has taken a front row seat in all areas of business, the words “data-driven” are nearing buzzword territory; it sounds like a good plan in theory, but can lack substance when it comes to putting it into practice. “I Keep it up if you have no idea how to actually put it into practice.

Planning 130

Planning Allocation Paid Search Agency Ideal Customer Profiles 130

ANNUITAS

AUGUST 21, 2023

Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. And many organizations with sophisticated approaches to CX leverage thoughtful persona and customer story work to fully visualize opportunities and challenges related to CX.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

ANNUITAS

APRIL 10, 2023

A core part of business growth is understanding your customer. Too often, we come across go-to-market professionals who use mapping out an overly simplified and broad-strokes customer journey as a crutch to avoid the hard work of digging into who their customers actually are. The result?

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

ANNUITAS

NOVEMBER 28, 2023

If these tools work as promised, it makes an interesting case for some sales and marketing teams to be able to streamline some of their tech stack, potentially eliminating some standalone call recording tools in place. The Takeaway Tools like Salesoft can be blessings or a curse for sales teams.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

ANNUITAS

NOVEMBER 7, 2018

Revamping our Demand Generation Survey to Gauge How Effectively Marketing Helps to Grow the Business. We find this to be fascinating, as more and more of the work we do at ANNUITAS is due to C-level and sales leader frustration with marketing performance in and around Demand Generation. Participate in our new study by clicking here.

Demand Generation 127

Demand Generation Studies Demand Generation 127

ANNUITAS

APRIL 20, 2020

Content works. But it’s also a lot of work , and if you’re producing content without any sense of how well it is or isn’t performing relative to your demand marketing, then you’re potentially wasting a lot of time, energy, and money. Is a particular format not working? So why are marketing teams still not measuring content ROI?

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

ANNUITAS

FEBRUARY 28, 2022

The results for the customer are clear – their needs are met seamlessly and they feel fully engaged with your business. To achieve a great customer experience, the customer’s touchpoints with your business can’t be separate interrupted experiences one after another. Read more: Are You Committing Random Acts of Marketing?

Account Based Marketing 147

Account Based Marketing ABM Ideal Customer Profiles Ad Building 147

ANNUITAS

FEBRUARY 3, 2020

They don’t even start with asking about their business’ pain points or priorities. Most of these acronyms ask questions like: Do you have the budget to fund this project, or are you still working to build the business case? They come right out and ask how many seats the prospect has. What sources do you trust? Online networks?

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

JULY 2, 2020

This is when they begin re-assessing options and are likely to move business to those with whom they’ve built the strongest relationships. In the best of times this system halfway worked. Adjusting to these times is critical to the success of your business. And thus, the long-term relationship pays off.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

APRIL 29, 2021

You’ve done segmentation and persona work. You have done (some) customer journey work. In a strategic demand state , business growth is built around, and is adaptive to, customer critical path. Go-to-market strategies have an Achilles heel. Consider this challenge: You have a clear idea of who you want to target.

Planning 130

Planning Top of Funnel Paid Search Agency Cold Calling 130

ANNUITAS

MARCH 4, 2020

In particular, it largely remains a ‘tactician-level’ activity that has not risen to the level of a holistic approach to sustainable business growth, nor is it largely embraced by senior executives, particularly at larger enterprises. It is increasingly constrained by many of the attributes of the growth hacking mindset.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

OCTOBER 27, 2023

Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud. Clearly there is a great deal of foundational work that needs to be done to make this type of automated campaign creation happen.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. But now, business leaders expect marketing to prove its value in a more concrete way: by predictably contributing to sales and revenue lift.” More businesses will shift to a customer-led growth mindset in 2020. Learning more about Demand Marketing.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

FEBRUARY 10, 2020

Instead of just creating more and more leads, we’re emphasizing how all of the different marketing and sales touchpoints work together to drive the buyer towards revenue goals. If you can provide 4-5X sales lift in your business, why wait? This is a substantial change for most companies in the marketplace. Why transform demand?

Demand 113

Demand Lead Ranking Buyer's Journey Work Management 113

ANNUITAS

NOVEMBER 10, 2016

Since learning R, I have managed to minimize the ETL necessary for a recurring data project from ten hours of work down to only ten minutes. The moment your data set surpasses 50,000 or so entries, you will be spending more of your time waiting for Excel to load than you will spend actually working.

De-duplication 174

De-duplication Statistics Blogger Course 174

ANNUITAS

AUGUST 12, 2020

Eventually there should be a clear dialogue that spans all engagement channels, both inbound and outbound, and these channels must work together. So far we’ve covered the key elements of insight and strategy phases, but how do we attack this work? Our Lead Management Framework should then support this dialogue. Mid-point Insights.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ANNUITAS

SEPTEMBER 28, 2022

Consider these data points: Gallup : “Gallup found that 72% of employees were working on matrixed teams before the pandemic — ranging from ‘slightly matrixed’ employees who occasionally work on multiple teams to ‘highly matrixed’ employees who work on multiple teams every day and have teammates who report to different managers.”.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

OCTOBER 31, 2023

And without having that foundation and business context, the outputs, though impressive, aren’t reaching their potential. Content personalization works closely with ongoing qualification. The systems, data and GTM organization work in harmony around the GTM motion — pre- and post-sale.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

OCTOBER 24, 2016

The definition is “to work with internal and industry experts to co-create content for mutual value.” The important part of the definition is to remember to work to achieve measurable business goals as too often that important part is forgotten. As a leader, you go from working in the business to working on the business.

Marketing Budget 124

Marketing Budget B2B Urgency Marketing Work Management 124

ANNUITAS

JULY 7, 2016

I work with large businesses that sell to other businesses to help them figure out how to generate awareness, turn the awareness into sales opportunities, and ultimately drive revenue from their marketing and sales efforts. One of the reasons I love my job is that I have the opportunity to work across many different industries.

Demand Generation 100

Demand Generation Consulting Demand Generation 100

ANNUITAS

MAY 26, 2016

Create Work To Keep Sales Teams Busy. Without getting into the specifics, I asked my client why they were taking this approach when the whole goal of us working together was to create a buyer-centric, perpetual demand generation program. The answer I received was “we need to keep them busy.”

B2B Sales 113

B2B Sales Demand Generation Agencies B2B Work Management 113

ANNUITAS

MARCH 15, 2016

“I day-trade attention and build businesses” – Gary Vaynerchuk , Keynote address, Rainmaker 2016. Gary Vaynerchuk’s closing keynote session talked about strategy and he stressed the simple, but often forgotten wisdom of ,“Don’t rely on automation to do the work.” Stay ahead by always looking for the untapped potential.

Buzz 100

Buzz Paid Search Agency Advertising Agencies Social Media 100

ANNUITAS

OCTOBER 24, 2016

The definition is “to work with internal and industry experts to co-create content for mutual value.” The important part of the definition is to remember to work to achieve measurable business goals as too often that important part is forgotten. As a leader, you go from working in the business to working on the business.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100

ANNUITAS

OCTOBER 24, 2016

The definition is “to work with internal and industry experts to co-create content for mutual value.” The important part of the definition is to remember to work to achieve measurable business goals as too often that important part is forgotten. As a leader, you go from working in the business to working on the business.

Marketing Budget 100

Marketing Budget B2B Urgency Marketing Work Management 100