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Why Modern Businesses are Turning to Television Streaming Platforms

Valasys

Gone are the days when families would gather around the television at a specific time to catch their favorite shows. This evolution in viewer habits is creating exciting opportunities for businesses looking to advertise. Now, streaming platforms allow us to watch what we want, when we want, with just a few clicks.

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What Content Marketers Can Learn from the Greatest Television Steal of All Time

Contently

As it was announced, I couldn’t help but be reminded of the greatest television steal of all time—and the incredible innovations it introduced. It’d end up being the greatest television steal of all time. sports producers had lost the plot, so he rethought how to televise football from the ground up.

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Think Like a Television Network to Create a Winning Social Media Strategy

Convince & Convert

This is also how television conglomerates operate. They don’t think of those channels in aggregate as “television programming.” One goal per platform, and these must tie to higher-level business outcomes. HGTV, or any other television network, doesn’t just randomly put an episode on the air.

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TV or not TV? That is the question: Insights on World Television Day

ClickZ

30-second summary: Television has gone through significant transformations since its invention in 1924. This World Television Day we reflect on some of the most curious TV-related metamorphoses over the decades. It required solid investments, relevant connections, a team of professionals, and a clear business vision.

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Forrester Finds the Future of Video May Not Be Television

Vidyard

The kind of pre-roll ads that take a page from television-era advertising that do nothing but disrupt the viewing experience. So what is a business to do? The post Forrester Finds the Future of Video May Not Be Television appeared first on Vidyard. But not just any video – interruptive video.

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Marketing to the 50+ crowd: A booming opportunity

Martech

Happy days Despite the proliferation of digital platforms, television remains a media cornerstone for broad swaths of the 50+ audience, followed by terrestrial radio. CTV and streaming platform CPMs can be as much as 10 times greater than the cost of premium television advertising. Email: Business email address Sign up now Processing.

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Is the end of television advertising near? Maybe, maybe not

Biznology

When I wrote the first version of this post, almost a month ago, I wanted to make a point about how traditional television advertising would someday disappear, replaced by more subtle and creative innovations in marketing. Eventually, advertising dollars will follow that trend and shift from TV to digital, according to Business Insider.