The Effective Marketer

MAY 24, 2012

Most companies are not taking advantage of advanced email marketing features, or even basic segmentation strategies, as the survey points out. Integrating email with other business areas. 49% of client-side respondents feel lack of strategy is a significant problem. Problem is, email is not being used to its fullest.

Customer Surveys 100

Customer Surveys ROI Email Marketing Effectiveness 100

The Effective Marketer

MAY 20, 2011

I was reminded once again of the importance of creating buyer personas during Bulldog Solutions event on Marketing Benchmark in which Rob Solomon walked us through their five step process for organizing your marketing programs: Business Case. Infrastructure. Process Planning. Program Execution. Measurement. I couldn’t agree more.

Buyer Personas 100

Buyer Personas Template Bulldog Solutions B2B Marketing 100

The Effective Marketer

APRIL 30, 2013

His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Planning Your Strategy.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

APRIL 30, 2013

His solid business background shows that he is not just a “consultant”, “marketing guru” or some “speaker” But is this book for you? The book starts off talking about basics of lead generation, how to develop your strategy, and gives an overview of each tactic. Planning Your Strategy.

Lead Generation 100

Lead Generation Sales Qualified Leads Rules Lead Ranking 100

The Effective Marketer

FEBRUARY 10, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella. Slides should be available for download soon here.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

JANUARY 19, 2012

I’d recommend a strategy that links pond’s cold cream to matrimony– a veiled promise. In a Harvard Business Review article, Turn Customer Input into Innovation , Anthony Ulwick says “ companies go about listening to customers all wrong ”. “The Rejected”. Faye: Well, I’ve done everything but finish the report.

Focus Group 100

Focus Group Copyright CMO Social Media 100

The Effective Marketer

MAY 3, 2011

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Without solid customer data, cross channel strategies become increasingly difficult to implement. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) Maybe not so much.

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

APRIL 16, 2012

In a recent Harvard Business Review article “ The New Science of Viral Ads” , assistant professor Thales Teixeira from HBS outlines the ingredients you will need: 1. Makes you think not only about how to structure your content creation strategy but also how to plan for your content distribution. The Videos.

Viral Marketing 100

Viral Marketing Ads Eye-Tracking Video Marketing 100

The Effective Marketer

MAY 10, 2010

A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots. This entry was posted on Monday, May 10th, 2010 at 11:45 am and is filed under Communication , Marketing Strategy , Online Marketing , Social Media , Uncategorized.

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

FEBRUARY 14, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Effective Manager Defined From time to time I go back to some business books I’ve read that had big influences in my career, one of which is “The One Minute Manager&# , by Ken Blanchard.

Work Management 100

Work Management Marketing Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JUNE 21, 2009

Free Marketing Training from IMU After watching the classes, my take on the University is: Positives: Online archives from each class including slides available on-demand helps a lot when you have busy schedules like mine, and also allows watching at your own pace (i.e. and measure it religiously.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

The Effective Marketer

AUGUST 5, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Marketing Budget 100

Marketing Budget Paid Search Agency Planning Work Management 100

The Effective Marketer

JULY 7, 2011

In “ Unleashing the Power of Marketing “, Harvard Business Review tells us an interesting tale of how GE transformed its marketing operations and gives us an interesting framework for applying to other businesses. The goal at GE was to transform marketing from a support function to an active player in driving revenue.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. Hang tight, because we’ll get to that real soon! United States License.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

MARCH 7, 2009

Forgoing powerpoint, they showed why they make the big bucks by doing a presentation in an interview style that provided a good respite from powerpiont and was also very educational and full of great tips and tricks on Integrating Blogging Into Your Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JANUARY 6, 2009

Yes, we are all very busy in endless meetings and such but unless you spend time towards the activities you outlined in your plan you won’t be making any progress and you won’t be effective. This entry was posted on Tuesday, January 6th, 2009 at 10:17 pm and is filed under Marketing Planning , Marketing Strategy.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). The free offer has at least picked my interest so you could say that the strategy is working… for now.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

MAY 9, 2011

This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media. How you decide to work with it will determine whether you succeed or fail. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 17, 2009

The business cards that are presented to partners and potential customers are part of marketing branding, the message being delivered about what the company does is tailored and perfected by marketing, the collateral material that is distributed and that sales people use at trade shows and site visits is also marketing, of course.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

The Effective Marketer

NOVEMBER 16, 2009

I recently attended the Business of Software conference where I participated in a Pecha Kucha competition. What if you could change all that and have the message, whatever is was, delivered to you in six minutes and forty seconds? Welcome to the world of Pecha Kucha. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

If you are new here, you might want to subscribe to the RSS feed for updates on this topic.Powered by WP Greet Box Tags: advertising, email marketing, small business resource This entry was posted on Friday, January 15th, 2010 at 12:11 pm and is filed under advertising, small-business. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

The Effective Marketer

FEBRUARY 15, 2009

Although I admire Joel Spolsky and think he’s right on the mark 99% of times, I wouldn’t simply copy his business model or his ideas and try to use them in my own company. This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy.

Work Management 100

Work Management Marketing Budget Marketing Automation Services Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

One of our core objectives is to make our tool usable by people with different backgrounds, of course technical staff but designers or people more focused in the business side as well. Like Be the first to like this post. That’s why we made our best to create a really plain way of getting things done. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

The Effective Marketer

JULY 13, 2011

Yup, not the full featured MS Outlook businesses use via an Exchange server, but the stripped down consumer version that used to come free with every new MS Office installation. I wouldn’t say so, since Scott was able to book over $100,000 in new business but he definitely lost some potential business.

Viral Marketing 100

Viral Marketing Planning Bandwidth Landing Pages 100

The Effective Marketer

JUNE 23, 2009

This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. Actually, most of the businesses these days are not selling one product. For those that have been around online marketing for a while is a good refresher but nothing spectacular.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

FEBRUARY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Outlook Productivity Tips How to use MS Outlook to become more productive Most people have MS outlook as their business email client, but very few really know how to take full advantage of all the options Outlook offers.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

JANUARY 13, 2009

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. Quoting directly from Peter Drucker “ Making good decisions is a crucial skill at every level. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

MARCH 9, 2010

What I Don’t Like: Too busy, too many things happening in this email that makes it very distracting. Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. United States License.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

The Effective Marketer

APRIL 6, 2009

Well, if events are a big part of their marketing budget, then they need someone they can count on to manage that side of the business. The question about trade shows above, for example. What is the risk the company faces? Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Planning 100

Planning Work Management Marketing Management Trade Show 100

The Effective Marketer

JUNE 26, 2012

For executive leadership, I suppose all of these three sales-marketing problems come back to that same issue of working on the business instead of in the business. Work On It. Sales and marketing are completely different disciplines with completely different mindsets.

Paid Search Agency 100

Paid Search Agency Work Management B2B Thought Leadership Planning 100

The Effective Marketer

AUGUST 11, 2010

Marketers that manage to become good at visual data communication can positively influence their companies into taking the right approach or strategy. It’s also a wonderful way to communicate your message. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

The Effective Marketer

DECEMBER 8, 2011

New business proposals. This means every place where someone will see your company (or read about it) should have the same consistent message, look and feel. So what are the 12 touchpoints? They are: Packaging. Packing Slips. Price change letters/ renewal notices. User guides. Search ads. Holiday cards. Inter-office / company newsletters.

Touchpoints 100

Touchpoints Branding Brand Identity Newsletter 100

The Effective Marketer

FEBRUARY 16, 2011

This entry was posted on Wednesday, February 16th, 2011 at 9:00 am and is filed under Email Marketing , Marketing Automation , Marketing Management , Marketing Planning , Marketing Strategy , Online Marketing , Uncategorized. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100